Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. What is on page links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is on page links?

    On-Page Optimization
    2
    3
    756
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • OasisLandDevelopment
      OasisLandDevelopment last edited by

      Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is?

      Thanks

      1 Reply Last reply Reply Quote 0
      • OasisLandDevelopment
        OasisLandDevelopment @TomRayner last edited by

        Hi Tom,

        Thanks that helps, i did have an idea it was that but i needed it confirming.

        Regards

        1 Reply Last reply Reply Quote 0
        • TomRayner
          TomRayner last edited by

          Hi John

          Quite simply, an on-page link is a link that is on the webpage. It can be split up into two categories: Internal and external.

          Internal on-page links point to webpages sitting on the same domain. So links that are in your site navigation and your footer, for example, those would be internal on-page links.

          External on-page links are those that point to different websites.  Why this is probably of interest to you is that it is generally recommended that you should only have external on-page links on your website that point to trustworthy and authoritative sites.  If you have links pointing to webpages that are spammy, low-quality and/or have been hacked, it could negatively effect how Google sees and ranks your site.

          If I've misinterpreted your question, just let me know and I'll try to answer it better!

          OasisLandDevelopment 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Aaron.be

            Landing page separate from product page

            Hello there,  I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page.  is it bad for SEO? my website: https://relationadviser.ir

            On-Page Optimization | | Aaron.be
            1
          • lucywrites

            Category pages, should I noindex them?

            Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂

            On-Page Optimization | | lucywrites
            0
          • Aquatell

            Why are http and https pages showing different domain/page authorities?

            My website www.aquatell.com was recently moved to the Shopify platform.  We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https.  Only our shopping cart is using https protocol.  We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version.  What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version.  And the https version is always better.  Example:  http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27.  Can somebody please help me make sense of this?  Thanks,

            On-Page Optimization | | Aquatell
            1
          • MarieA

            301 redirects from several sub-pages to one sub-page

            Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...

            On-Page Optimization | | MarieA
            1
          • Ferguson

            URL for location pages

            Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
            Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
            Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
            The pages will have all of this info in it's content
            BUT what would be best for SEO and ranking for a given location? Thank you for any info!

            On-Page Optimization | | Ferguson
            0
          • daveupton

            Is there a SEO penalty for multi links on same page going to same destination page?

            Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
            1. Header is linked
            2. Click on image link - currently with a no follow
            3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
            1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
            The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website.   There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though.  I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]

            On-Page Optimization | | daveupton
            0
          • SparkplugDigital

            Creating New Pages Versus Improving Existing Pages

            What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?

            On-Page Optimization | | SparkplugDigital
            0
          • MeghanPrudencio

            Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

            Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy

            On-Page Optimization | | MeghanPrudencio
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.