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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • Htdbf


    seo onpage seo search engine optimisation

    I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
    Israr Khan

    | Htdbf
    0
  • Viktoriia1805


    indexing googlesearchconsole onpage

    Hello, Smart People!
    We need help solving the problem with Google indexing.
    All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
    Robots.txt is not blocking it.
    We do not have a tag "nofollow"
    We have it in the sitemap file.
    We have internal links for this page from indexed pages.
    We requested indexing many times, and it is still grey.
    The page was established one year ago.
    We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?

    | Viktoriia1805
    1
  • sarahwalsh


    onpage

    This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?

    | sarahwalsh
    1
  • CraigAddyman


    Whats the deal with the date at the start of the meta descriptions? I have not really looked into this but I'm guessing its a blog thing? Take this search http://www.google.co.uk/search?aq=f&sourceid=chrome&ie=UTF-8&q=6packproject#hl=en&xhr=t&q=interview+with+paul+knight&cp=26&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=interview+with+paul+knight&pbx=1&fp=835cd241c8d51fff The beautifully crafted meta description is now being cut short even though its within the character limit and is now only showing 36 characters! Is there a way to remove this? Thanks in advance

    | CraigAddyman
    0
  • Colin12


    h1 headings on page seo

    Hi,
    I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat

    | Colin12
    0
  • chueneke


    json schema.org structured data recipe

    I've noticed that many food blogs use the "recipe" tag to rank collection pages in carousels. For example, for the search term "Zucchini Recipe," Gaumenfreundin is in the first position in the carousel with a page that contains multiple recipes. This makes sense if the user intent is plural (e.g., "recipes") - but in the singular? According to Google's guidelines, the recipe tag is intended for individual recipes. Google even states that it is a misuse if only the ingredients are listed without the steps. So, isn't it against the guidelines to tag a collection page (even additionally) with the recipe tag? This practice is already common in the US market. Is Google aware of this and possibly tolerating it because it sometimes makes sense to present multiple recipes to the user? For example, "Zucchini Recipe" - the user might not yet know exactly what they want to cook with zucchini. Or do you think Google will take action against this practice in the future?

    | chueneke
    0
  • moz12pro


    Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin

    | moz12pro
    0
  • mrezair

    Unsolved

    moz da moz api wordpress plugin

    Hi Guys,
    I'm looking for Moz SEO Front-end Wordpress Plugin To Audit My Visitors Website And Show Results in my site. Like This plugin for Moz DA Checker: https://www.724ws.net/domain-authority-checker/ It's not important to be a free plugin or Premium one. I need to increase leads and traffic by it. Any suggestion will be appreciated.

    | mrezair
    0
  • kbm3


    Hello, I want to add LocalBusiness mark up to our store pages. I recently read this article https://moz.com/blog/structured-data-for-seo-2 One piece of advice I wanted to confirm is this section: It might seem counter-intuitive, but organization and LocalBusiness markup should only be used on the pages which are actually about your business (e.g. homepage, about page, and/or contact page). I am working on an e-commerce site that has multiple stores and a store page for each. Currently there is Organization Mark Up (with the head office contact information) on every single page. Am I right in saying that we should remove the Organization Mark Up from every page except the homepage, then add LocalBusiness mark up to each store page with the relevant contact information for each store? Many thanks in advance.

    | kbm3
    0
  • RaoulWB


    Hi there, I'm new to Moz: great tool so far! I just tried the page optimization feature and see that (for instance for this article) page titles are often too long. Now it's tempting to just shorten the title straight away, but I have a memory of someone once telling me changing the title will change the URL. And changing the URL is something not appreciated by Google. Could someone please explain if and why this is/isn't the case? And if there are any downsides/things to consider before changing the article's title? Thank you in advance!

    | RaoulWB
    1
  • DVLighting


    We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

    | DVLighting
    0
  • RaoulWB


    Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

    | RaoulWB
    0
  • marketingextra


    I understand a lot of people in the SEO world think that everything should be under one site, but if a European school wants to expand its presence in the USA, the current domain authority is 30/100 for the European website. The school is thinking of opening another school in the USA, should they just create a subdomain on the same European site or have a new site for the USA because it's better for the branding?
    Any SEO experts can chime in here?

    | marketingextra
    1
  • dunbavand

    Unsolved

    on-page seo optimisation help

    Hi, Im not sure of the correct route to take here... We are a training provider and I manage the website. The main course offered is the transport manager CPC. Currently, I have a "catch all" landing page which links to each different course option: Landing page > Classroom Online Self study Distance learning The main keyword revolves around "transport manager cpc" I want searchers to land on the online page is they search "online transport manager CPC" for example but I think its confusing Google. I'm wondering if I should de-index the store pages (although some perform very well) and increase the content on the main landing page to rank for every related keyword on that page. Initially, I wanted to devalue the landing page in favor of the store pages but I'm unsure if that's the right way to go. I've stripped out the bulk of the keywords and content and shifted it to each individual page. but as above, Im now unsure if that's the right route to take. Any help would be greatly appreciated 👍 Thanks
    Rich

    | dunbavand
    0
  • Buffalo-Mobile


    Even after a good year or so, my site intensivedrivingschoolmiltonkeynes.co.uk does not rank in the top 10 (google.co.uk) for "Intensive Driving School Milton Keynes", and is nowhere for "Driving School Milton Keynes". Do you think the domain name is being penalised, or do you think there are other factors that contribute to the poor performance.

    | Buffalo-Mobile
    1
  • MartyIHC


    Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!

    | MartyIHC
    1
  • harry550


    Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..

    | harry550
    1
  • NewVape


    Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.

    | NewVape
    0
  • Cazarin-Interactive


    Hello, All, In April, two months ago, we caught a hack on a client's website. It created about 40 pages in what looked to be a black hat link tactic. We removed the pages, resubmitted the sitemap.xml (it reprocessed) and ran it through screaming frog to confirm all the pages were gone, but the forty pages still show up in the search results for a site search. We have both the www. and non www. version of sites claimed and set a preference. Nothing is awry with the robots.text. We're not really sure what to do to resolve it. We asked Google to recrawl (fetch) the site. I'm not sure what's going on with it. The website's name is fortisitsolutions.com The site search bringing up the pages from the hack is below. site:www.fortisitsolutions.com Any ideas?

    | Cazarin-Interactive
    0
  • Donsimong


    Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?

    | Donsimong
    1
  • bill369


    I have a huge blog which is connected to a company website. This blog is full with dead links and spam comments. Is it worth to clean up? The website itself ranks very well in search engines. I'm amazed with all de spam that it still ranks. Do you think by removing all de dead links and spam the site will improve ranking in search results?

    | bill369
    0
  • RaoulWB


    Hi all, Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data. I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

    | RaoulWB
    0
  • henrichjrr420


    homepage homepage seo strategy homepage keyword mapping

    The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢

    | henrichjrr420
    1
  • DJBKBU


    Hello, I've heard that relevancy of the content between the source page and the target page of outbound links in my content matters greatly. The outbound links I provide in my content should have a high degree of relevancy to the topic I'm writing about, or they aren't really worth including. Example: Don't just link to the homepage of an organization mentioned in the article, link to a page on their site that is related to the topic you are writing about. Is this true? Would including less relevant links negatively impact SEO in any way?

    | DJBKBU
    0
  • Jamesmcd03


    If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,

    | Jamesmcd03
    0
  • AlexTL


    Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO.  I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?

    | AlexTL
    0
  • KellyDSD86


    Hi we have a wordpress website for Office Furniture Our domain name does not have office furniture in it. So we went from having domain.com/shop/category/second-sub-cat to domain.com/office-furniture/category/second-category However we now have 509 products flagged with too long urls I am wondering whether we should change back : For example domain.com/office-furniture/office-corner-desks/beech-corner-desks Should I go back to domain.com/shop/office-corner-desks/beech-corner-desks Or am I going to confuse matters even more? I should say this only affects categories as the products themselves are /shop/product I am just concerned that changing the re-direct in place originally will just make matters worse and confuse things - would I get more value changing back? Or should I stick with it and just try to shorten urls individually by product titles etc

    | KellyDSD86
    0
  • johan8


    The old one was very keyword stuffed and repeated words.  see its now gone from search for those main keywords do you think its just playing now and it will be back ?

    | johan8
    1
  • TiagoPedreira


    schema schema.org

    What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out. ProfessionalService has been deprecated.

    | TiagoPedreira
    0
  • ccw

    Unsolved

    wordpress homepage duplicate content noindex

    Hi, I have a large WordPress blog with thousands of posts. By default, the blog homepage contains the excerpt of each posts. As there are so many posts, the homepage is paginated(Totally 1341 pages) I use siteliner to check and find a lot of duplicate contents on the blog homepage. So, what should I do with it? Should I noindex the homepage and all the paginated pages accordingly? Thank you

    | ccw
    0
  • KellyDSD86


    Hi I have a full page for office-furniture-online. With a fair bit of text on it! We use visual composer for this on wordpress - but we can't get a rank for it I wondered whether as it is our key term - whether we should focus on the home page for this - but the issue we have here it the amount of text we can add to the home page without it looking silly - could we have a slide in side tab with information on or is this frowned upon?

    | KellyDSD86
    0
  • suzy47


    Hi, I created a new blog about 2 months ago and the domain authority is still at 1 but the page authority is booming like a rocket. How do I increase DA? Please visit my blog and suggest the possible ways. Regards,

    | suzy47
    0
  • Granitebusters


    hire audit fix

    I am not sure if I am posting in the correct area here, but I am looking for someone I can hire to do an onsite audit and fix those issues. Thanks.

    | Granitebusters
    0
  • jensatlieto


    review snippet serp

    Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?

    | jensatlieto
    0
  • zlbvasgabc


    seo on page optimization

    i use mid-quality pic and... but my site speed is low
    any suggestion?
    my site is:
    https://bandolini.ir/

    | zlbvasgabc
    0
  • Nikhil_Falcon


    redirect chains on page seo technical seo on page optimization technical

    Hello Everyone, I'm getting redirect chains error on the home page URL:
    http://ebitdacatalyst.com in Wordpress. I've checked my redirection list in the plugin, and haven't found any redirections on http://ebitdacatalyst.com. Can anyone please help me in solving this issue? I don't know where from it's coming.

    | Nikhil_Falcon
    0
  • Veptune


    slug product pages

    Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
    Small forks
    Plastic forks
    Red fork
    etc.. And plenty of product pages with slugs and H1 like: Small red fork
    Large plastic fork
    18th-century fork
    etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks

    | Veptune
    0
  • MirzaeeMustafa


    Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?

    | MirzaeeMustafa
    0
  • emrekeserr3


    403 errors crawl error

    My wordpress website has 162 crawl 403 errors. Based on what I read it means that the server is denying crawlers to access the pages. The pages itself will load so guessing it's just an issue with crawlers only. How do I go about fixing this issue?

    | emrekeserr3
    0
  • Veptune

    This question is deleted!

    | Veptune
    0
  • tohidpolymer


    Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.alibaba.ir when I googled my keyword "بلیط هواپیما" my competitor show with star snippet in SERP but my site doesn't show.

    | tohidpolymer
    4
  • cathibanks


    Happy Friday and St. Patrick's Day Eve, Moz Community! As I got on here to ask this question, I saw my previous questions and remembered how awesome this community is.  I also can't wait until Mozcon, but I digress. Anyway.  We are a travel agency.  One of my websites is to support the Destination Wedding part of our business.  Each of the weddings gets their own page where we list information about the event as well as a guest list of who all has booked to attend the wedding.  After the wedding, the page is automatically unpublished.  This leads to a TON of 404s on all of the past wedding pages.  Also, even the current pages I don't feel add a lot of SEO value to the site. So.  What is the wisdom on how I should handle these pages.  I'm assuming I should no index them?  Also, does anyone have a compelling reason I should keep the pages active for some reason?  Just move them to a different section or something? (I'm really thinking not on this...but I'm open to discussion.) Thank you times one million in advance.

    | cathibanks
    0
  • jasparcj


    seo page rank google seo tactic search visibility

    I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?

    | jasparcj
    0
  • mjk26


    relcanonical crawling post

    Hi there,
    I currently have a number of URLs throughout my site of the form: https://www.concerthotels.com/venue-hotels/o2-academy-islington-hotels/256133#checkin_4-21-2024&checkout_4-22-2024&rooms_1&guests_2&artistid_15878:256133 This sends the user through to a page showing hotels near the O2 Academy Islington. Once the page loads, my code looks at the parameters specified in the # part of the URL, and uses them to fill in a form, before submitting the form as a POST. This basically reloads the page, but checks the availability of the hotels first, and therefore returns slightly different content to the "canonical" version of this page (which simply lists the hotels before any availability checks done). Until now, I've marked the page that has had availability checks as noindex,follow. But because the form was submitted with POST parameters, the URL looks exactly like the canonical one. So the two URLs are identical, but due to POST parameters, the content is slightly different. Does that make sense? My question is, should both versions of this page be marked as index,follow? Thanks
    Mike

    | mjk26
    0
  • velomate

    Unsolved

    seo search visibility audit

    I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
    Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.

    | velomate
    0
  • shinawebnavid


    Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
    There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?

    | shinawebnavid
    0
  • SwankyApple


    We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?

    | SwankyApple
    1
  • b-lab

    Unsolved

    seo audit moz crawler canonical duplicate

    Hi guys, and thanks for this excellent source of information. i have an issue with the moz system because is telling to me that i dont have canonical instructions but i have canonical instructions on all my pages, so... im confused because maybe im not understanding what the system want to show to me. if you can help me i will be very gratefull. here you can see a page that have the canonical instruction. https://drive.google.com/file/d/14U_-Sgu_NQaB7kMBH3AguHQMHyHX9L8X/view?usp=sharing and here you can see what is reporting to me the MOZ system. https://drive.google.com/file/d/1pqgSC-V9WOyBPvQEr06pbqpLf_w7-q8J/view?usp=sharing this is happening on 19 pages, and all the 19 pages have the canonical instruction.
    thanks in advance guys.

    | b-lab
    0
  • Asmi-Ta


    icons alt images alt attributes

    How effective is to add alt tags to icons?

    | Asmi-Ta
    0
  • JohnHuynh


    Hello, My website is http://www.vietnamvisacorp.com is using the href links without meta tag rel="dofollow" such as I am using . Should I put ref="dofollow" in this:  Thank you!

    | JohnHuynh
    0

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