Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is using a H1 tag in a logo image bad for SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is using a H1 tag in a logo image bad for SEO?

    On-Page Optimization
    6
    9
    8121
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • DVLighting
      DVLighting Subscriber last edited by

      We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

      1 Reply Last reply Reply Quote 0
      • Aditi_08
        Aditi_08 @DVLighting last edited by

        @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

        1 Reply Last reply Reply Quote 0
        • Aditi_08
          Aditi_08 @DVLighting last edited by

          @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

          1 Reply Last reply Reply Quote 0
          • sarahwalsh
            sarahwalsh last edited by

            When you're writing the alt text for an image, simply write the alt text to describe what the picture is. Some web designers just label the picture 01- example, yet, to improve your SEO, its good to say what is in the picture for example a man eating an apple and write the alt text, just like that, man eating apple.

            1 Reply Last reply Reply Quote 0
            • DVLighting
              DVLighting Subscriber @SearchStan last edited by

              I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

              Aditi_08 2 Replies Last reply Reply Quote 0
              • SearchStan
                SearchStan Subscriber last edited by

                I'm pretty sure you with HTML5 you can have one

                per container element. Therefore, while having the logo as the

                isn't ideal, it won't hurt.

                DVLighting 1 Reply Last reply Reply Quote 1
                • Rajesh.Prajapati
                  Rajesh.Prajapati last edited by

                  Don't think so much about this. Use brand name on logo as H1. and you have to be very sure, every page should be have only one h1 tag.

                  1 Reply Last reply Reply Quote 0
                  • DVLighting
                    DVLighting Subscriber last edited by

                    Hello Andreas,

                    Thank you for your answer. I don't think I explained myself very well in the question.

                    Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.

                    At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.

                    1 Reply Last reply Reply Quote 0
                    • paints-n-design
                      paints-n-design last edited by

                      This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

                      According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

                      If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

                      You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • markmiton

                        Clickable Images Question

                        This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark

                        On-Page Optimization | | markmiton
                        0
                      • MeasureEverything

                        Should I use an acronym in my URL?

                        I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex

                        On-Page Optimization | | MeasureEverything
                        0
                      • crichardson9

                        Category page canonical tag

                        I know this question has been asked a few times on here but I'm looking for very specific advice. Currently when you go to a category, say http://www.bronterose.co.uk/range.html, a canonical tag is added to the head of the page. There are plenty of "variant" pages which carry the same tag, for example: /range.html?p=2
                        /range.html?p=3
                        /range.html?dir=asc&order=price
                        /range.html?dir=asc&limit=all&order=price Is it wise to push the "link juice" for each of these variant pages to the top level page? Or should each variant page have its own unique canonical tag? After reading many blog posts, guides and papers I'm truly confused! Any general guidance or recommendations would be much appreciated. Chris.

                        On-Page Optimization | | crichardson9
                        1
                      • John_Francis

                        ALT tagging images with keyword. What is too much?

                        I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?

                        On-Page Optimization | | John_Francis
                        0
                      • inlinear

                        Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?

                        I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger

                        On-Page Optimization | | inlinear
                        0
                      • Webrevolve

                        Using phrases like 'NO 1' or 'Best' int he title tag

                        Hi All, Quick question - is it illegal, against any rule etc  to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?

                        On-Page Optimization | | Webrevolve
                        0
                      • EliteErikSEO

                        SEO without CMS: Impossible?

                        Is WordPress the ONLY way to go for an SEO friendly website? Any REAL reason for using anything but?

                        On-Page Optimization | | EliteErikSEO
                        0
                      • EcommerceSite

                        How bad is it going over 70 character for title tag length?

                        I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?

                        On-Page Optimization | | EcommerceSite
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.