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Me, too.

Miriam,

Happy New Year and thanks for the post on 2017 local SEO predictions! I'm working with another client who, like the one mentioned above, serves a very large geographical area. The distinction is that he is a commercial and residential service company who provides plumbing, electrical, HVAC, handyman, generator installation, and appliance repair services. The nuance to the question I asked above is, "Which keywords do I target on those pages?" The company I mentioned above is an office furniture store and since office furniture store is a frequently searched term, it worked well to optimize primarily for "[city name] office furniture store," but no variation of "residential service company" or "commercial service company" has any substantive search volume. Since it's not feasible for an H1 tag or HTML page title, for example, to be "[city name] plumbing, heating, air conditioning, electrical, handyman, generator installation, and appliance repair service company," I'm stumped on what to do. How would you optimize those service area pages?

Thomas, that was HUGE! Thank you, sir!

Miriam,

You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.

(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).

(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.

I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?

My thought was to have a master service area page that would be at mydomain.com/service-area. That page would have a service area map or the like that would link to the service areas themselves, which would be located at /service-area/texas/dallas or /service-area/dallas-tx, and which of the two is preferable is the essence of my question. Thank you!

Miriam, as a follow-up, do your recommendations for city pages change if a company serves a large number number of cities across several states? In particular, which of the following link structures would you recommend:

1. mydomain.com/service-area/texas/dallas and mydomain.com/service-area/louisiana/shreveport
2. mydomain.com/service-area/dallas-tx and mydomain.com/service-area/shreveport-la

Seriously, Miriam, this is all so helpful. Thank you for spending your time this way!

This conversation happened a couple of years ago now. Are there any updates on the issue of creating Facebook pages for businesses with more than 1 location? Thanks!

Miriam,

I'm so thankful for your input. I'm stunned that you took the time to check my page and respond because I know you have MUCH bigger fish to fry (pardon the Southern expression). I've made a number of changes and I'm at work now making more!

Miriam,

Thank you again for your help. It has been tremendous for me. I'm in process of creating 25 service area pages (there is only one physical location that has a large service area) for the company I'm serving. I've included a link to the first service area page I've created. If you're willing, would you mind telling me if I'm on the right track?

https://www.officebarn.biz/service-area/dallas-tx/

Since I was using a logo as the picture, I'm trying to get a picture from my client to use instead. I haven't yet been able to get one, though, but I'll update you guys once I'm able to try it. Thank you for answering my questions! The help is such a blessing!

Thank you guys for your help! I disconnected by Google Analytics accounts and reconnected them. Now, everything works as it should. Thanks again!

The site appears to be okay. When I searched "1099 pro" on Google, www.1099pro.com was the first result. Using the Moz plugin for Chrome, I found that the site has Domain Authority of 39 and Page Authority of 48, both of which are decent scores. The Moz plugin also shows that www.1099pro.com has 34 +1's on Google+, which is a good sign of the company's validity and their trustworthiness as a link.

My thought was to have a master service area page that would be at mydomain.com/service-area. That page would have a service area map or the like that would link to the service areas themselves, which would be located at /service-area/texas/dallas or /service-area/dallas-tx, and which of the two is preferable is the essence of my question. Thank you!

Miriam, as a follow-up, do your recommendations for city pages change if a company serves a large number number of cities across several states? In particular, which of the following link structures would you recommend:

1. mydomain.com/service-area/texas/dallas and mydomain.com/service-area/louisiana/shreveport
2. mydomain.com/service-area/dallas-tx and mydomain.com/service-area/shreveport-la

Seriously, Miriam, this is all so helpful. Thank you for spending your time this way!