Is it alright to make use of Schema for a questions and answer structure if they questions are all brand specific?

Like common Q&As about your products or company ?

Are will Google potentially consider this spammy?

I've been taking precautions for the Chrome 79 and 80 updates that will be more strict about serving mixed content.

Quick question: will this impact http:// PDFs on https:// pages?

If I have no reviews/ratings on the page itself and special/limited time offers and just a regular product page with a standard price, is there any ability to do product schema with it getting flagged for errors?

Google's Structured Markup Testing Tool threw me an error when I test it without any of those:

| One of offers or review or aggregateRating should be provided. |

And even if it's possible, is there any point?

A client (see example above) has accidentally place region codes into the hreflang when the content is intended for all audiences that speak the language.  So "fr-fr" should really just be "fr" since those that are "fr-be", "fr-ca", and "fr-ch" should all be getting to the French version of the website too. And there isn't a specific subdirectory  for French speakers in Belgium or France or Switzerland, etc.

However, when looking at Google Analytics, these region codes don't seem to be stopping those from other regions from getting to the correct landing page. So a user from Belgium is still getting to https://www.example.com/fr/ depsite the "fr-fr" in the hreflang.

So question: is it worth adjusting the hreflang to be non-region specific (from

I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized.

You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/

But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?

I'm pretty sure you with HTML5 you can have one

per container element. Therefore, while having the logo as the

isn't ideal, it won't hurt.

You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search?

The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For.

What's the better option?

1. just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case

OR

2. optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot

I'm having confusion about where I would add the the Enhanced Ecommerce line of code:

ga(‘require’, ‘ec’);

if I have Analytics implemented through Google Tag Manager?

I have read through several articles and still am not entirely sure.

Thank you for your reply! That makes sense.

Is this true of equity as well?

If a website doesn't have a true folder structure, how much does have the page path structured like 
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder?

Will you simply have to use internal linking to get the same effect for the search engine?

I'm pretty sure you with HTML5 you can have one

per container element. Therefore, while having the logo as the

isn't ideal, it won't hurt.

I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized.

You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/

But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?

If a website doesn't have a true folder structure, how much does have the page path structured like 
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder?

Will you simply have to use internal linking to get the same effect for the search engine?