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  • digitalenginehub


    ranking ecommerce

    I am working on an e-commerce niche website and I aim to rank higher on Google to drive more traffic to my website. Any suggestions?

    Link Building | | digitalenginehub
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  • jtiernanibm


    anchor tags ecommerce product listing page

    Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks

    On-Page Optimization | | jtiernanibm
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  • Marketing_Optimist


    magento keyword density ecommerce

    We are working on a clients Magento site and we've added new copy which has a decent keyword density which is in line with best practice. When we run it through Moz we are getting a Key Word Stuffing alert saying the page has 27 keywords, where we can only see about 11. This is the page https://www.greatbeanbags.com/bean-bag-cushions The client is pushing back saying the page must have already been optimised before as our new copy has triggered the stuffing alert. But my guess is the page was already stuffed but buy some Magento code we can't see. Any ideas? #magento #Keyworddensity

    Content Development | | Marketing_Optimist
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  • BakeryTech

    Unsolved

    ecommerce noindex shopify indexed urls

    Hello everyone, I am very new to SEO and I wanted to get some input & second opinions on a workaround I am planning to implement on our Shopify store. Any suggestions, thoughts, or insight you have are welcome & appreciated! For those who aren't aware, Shopify as a platform doesn't allow us to send a 410 Gone Code/Error under any circumstance. When you delete or archive a product/page, it becomes unavailable on the storefront. Unfortunately, the only thing Shopify natively allows me to do is set up a 301 redirect. So when we are forced to discontinue a product, customers currently get a 404 error when trying to go to that old URL. My planned workaround is to automatically detect when a product has been discontinued and add the NoIndex meta tag to the product page. The product page will stay up but be unavailable for purchase. I am also adjusting the LD+JSON to list the products availability as Discontinued instead of InStock/OutOfStock.
    Then I let the page sit for a few months so that crawlers have a chance to recrawl and remove the page from their indexes. I think that is how that works?
    Once 3 or 6 months have passed, I plan on archiving the product followed by setting up a 301 redirect pointing to our internal search results page. The redirect will send the to search with a query aimed towards similar products. That should prevent people with open tabs, bookmarks and direct links to that page from receiving a 404 error. I do have Google Search Console setup and integrated with our site, but manually telling google to remove a page obviously only impacts their index. Will this work the way I think it will?
    Will search engines remove the page from their indexes if I add the NoIndex meta tag after they have already been index?
    Is there a better way I should implement this? P.S. For those wondering why I am not disallowing the page URL to the Robots.txt, Shopify won't allow me to call collection or product data from within the template that assembles the Robots.txt. So I can't automatically add product URLs to the list.

    Technical SEO | | BakeryTech
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  • Kyle_M


    ecommerce conversion rate marketing

    I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.

    Conversion Rate Optimization | | Kyle_M
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  • fbcosta


    technical seo ecommerce indexation crawl product page

    Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?

    Technical SEO | | fbcosta
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  • JCN-SBWD


    seo tactics mobile first indexing ecommerce

    When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.

    On-Page Optimization | | JCN-SBWD
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  • WP33


    shopify ecommerce seo

    Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!

    SEO Tactics | | WP33
    2
  • WP33


    shopify ecommerce seo tactics

    Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now ​need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren

    SEO Tactics | | WP33
    0
  • Train4Academy.co.uk


    reviews ecommerce schema product page

    Hi, I'm looking to introduce historical customer reviews onto our product pages but i want an opinion on whether a product page that's indexed will jump from 0 reviews to possible 30+, what if any problems that could arise from this.. For a bit of background, we've been collecting customer reviews/ratings since 2015 on our internal system. I'm only looking to start using feedback from 2020 onwards. The current set up is that the product page will display the latest 30 reviews, on the same page is a link that will take the user to another page where they can review all the customer feedback. I'm using Google Schema to markup the text to ensure it is firstly understood by google and displays correctly too. So back to my original question. Will an e-commerce product page that currently has no customer reviews that is indexed, been seen differently if when the next time it's crawled its found to have, say 30+ reviews? Are there any implications this way? What's your experience? I look forward to reading your feedback.
    Thanks

    Technical SEO | | Train4Academy.co.uk
    0

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