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Hi all,

I'm trying to write a blog post about the human attention span and the likelihood of people bouncing on websites.

After doing some research I'm surprised about how many 'outdated' numbers are circulating: many articles refer to studies from '12 or '14. Like this:
https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

Do you guys have specific sources you find most trustworthy/timely when it comes to topics like global Time On Site averages and Bounce Rates?

Would be much appreciated, thank you,
Raoul

That makes sense @Nick! Thank you for thinking along!

Thank you for the replies guys! I understand it depends on many circumstances/variables.

Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?

That would be of great help, thank you.

Hi all,

Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.

I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

Hi all,

I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

Thank you for your replies José, Christy and Salience,

It looks like you are right, and the ('SEF URL') is fixed: it will not change when I change the title: https://screencast.com/t/XR6lS6YdL

For now -changing URLs- sounds a bit too risky for me to start with yet. I'm just trying to create the best articles, contentwise.

Feels a bit odd that URLs are going to be different from the titles though. But I guess that's a better situation than having titles that are too long.

Hi there,

I'm new to Moz: great tool so far!

I just tried the page optimization feature and see that (for instance for this article) page titles are often too long. Now it's tempting to just shorten the title straight away, but I have a memory of someone once telling me changing the title will change the URL. And changing the URL is something not appreciated by Google.

Could someone please explain if and why this is/isn't the case? And if there are any downsides/things to consider before changing the article's title?

Thank you in advance!

Hi there,

I'm new to Moz: great tool so far!

I just tried the page optimization feature and see that (for instance for this article) page titles are often too long. Now it's tempting to just shorten the title straight away, but I have a memory of someone once telling me changing the title will change the URL. And changing the URL is something not appreciated by Google.

Could someone please explain if and why this is/isn't the case? And if there are any downsides/things to consider before changing the article's title?

Thank you in advance!