Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta title not showing up correctly on SERP
-
We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!
-
A strange situation here also with https://locksmith24-7.nl/
I did not include Amsterdam in the meta titel but google is still showing this, how can this happen, any SEO EXPERT solutions for this?
-
Hi Gaston, LureCreative and Nigel, your responses and suggestions are much appreciated. We will test it out and hopefully be able to update on here what's the outcome!
-
Good advice. This is also better from an SEO point of view as the main Keyphrase is now at the beginning of the title. i.e. Towing Services Alberta is more likely to be searched for than 'Jack's towing'.
I would also experiment with putting two key phrases at the beginning with your name at the end. Which is what Google will often do if your name is missing.
so: Towing Services Alberta | Tow Service | Jack's Towing
This allows two contextually strong key phrases to be hoofed into the title. Frankly, I would put the phone number in the description, not in the title as it will not be searched for. Use the title only for keyword rich information that will be searched for, then flesh it out with a strong call to action in the description along with phone number.
Regards
Nigel
-
This is a common thing we see especially when your meta title is "(Keyword Phrase) | (Company Name)". Keep in mind that the Yoast plugin only "strongly suggests" the Meta Title to show up in Google's SERPs, but Google can alter it, and often will if they think it is too keyword heavy or if they want to put the business name first instead of last.
I would test "Towing Services Alberta | Jack's Towing | 888-888-8888" if the client is ok with having their phone number in, this would put the business name in the middle of the title, which in our experience makes it less likely to be changed in SERPs. If the client does not want their phone number in SERPs you may have to experiment with it.
To speed up the testing process, use Google Search Console's Fetch & Render tool and re-index the page to see Google change the result in their SERPs alot faster (usually). Hope this helps and best of success!
-
Hello Gavo,
How long has it been since the setting was applied in the yoast plugin? and how long has it been since you started seeing the wrong title in serp?
Would you please tellme in wich search engine (.com, or .co.uk or other) are you seing this issue?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.
Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!
On-Page Optimization | | K3v1n0 -
Do quotation marks in content effect SERPs?
Some of my art object products have words and phrases engraved on them. The words relate to the images on the product. In the product descriptions, I have been putting quotes around the entire list. Would I get better long tail results if I didn't use the quotation marks? In other words, do the quotes make everything between them an exact match phrase? For example:
On-Page Optimization | | stephenfishman
Current product description:
The worlds around the edge of the lazy susan read, "Explore nature. Dream big. Take time to smell the flowers. Enjoy the changing seasons. Seize the day. Relish the night. Live life to the fullest." Thank you for helping with this, all comments on how to present this kind of content are welcomed- Stephen kSOjt5a0 -
Colons in title tag?
Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user. Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines. My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes. The tags are constructed as follows: (brand)(model) : (size). Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way? Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?
On-Page Optimization | | kcourtem0 -
Meta separators
I've been told that pipes are the best separators for title tags. Can anyone tell me the best ones for H1 and H2 tags? Do I go with pipes, commas, hyphens, underscores...?
On-Page Optimization | | Greatmats0 -
Date stamp in serp
I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page. When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago). How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent. Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?
On-Page Optimization | | oeroek0 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | | Audiohype0
