Meta title not showing up correctly on SERP
-
We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!
-
A strange situation here also with https://locksmith24-7.nl/
I did not include Amsterdam in the meta titel but google is still showing this, how can this happen, any SEO EXPERT solutions for this?
-
Hi Gaston, LureCreative and Nigel, your responses and suggestions are much appreciated. We will test it out and hopefully be able to update on here what's the outcome!
-
Good advice. This is also better from an SEO point of view as the main Keyphrase is now at the beginning of the title. i.e. Towing Services Alberta is more likely to be searched for than 'Jack's towing'.
I would also experiment with putting two key phrases at the beginning with your name at the end. Which is what Google will often do if your name is missing.
so: Towing Services Alberta | Tow Service | Jack's Towing
This allows two contextually strong key phrases to be hoofed into the title. Frankly, I would put the phone number in the description, not in the title as it will not be searched for. Use the title only for keyword rich information that will be searched for, then flesh it out with a strong call to action in the description along with phone number.
Regards
Nigel
-
This is a common thing we see especially when your meta title is "(Keyword Phrase) | (Company Name)". Keep in mind that the Yoast plugin only "strongly suggests" the Meta Title to show up in Google's SERPs, but Google can alter it, and often will if they think it is too keyword heavy or if they want to put the business name first instead of last.
I would test "Towing Services Alberta | Jack's Towing | 888-888-8888" if the client is ok with having their phone number in, this would put the business name in the middle of the title, which in our experience makes it less likely to be changed in SERPs. If the client does not want their phone number in SERPs you may have to experiment with it.
To speed up the testing process, use Google Search Console's Fetch & Render tool and re-index the page to see Google change the result in their SERPs alot faster (usually). Hope this helps and best of success!
-
Hello Gavo,
How long has it been since the setting was applied in the yoast plugin? and how long has it been since you started seeing the wrong title in serp?
Would you please tellme in wich search engine (.com, or .co.uk or other) are you seing this issue?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The correct way to rel=canonical
When adding the rel=canonical tag to a landing page inside a folder, should the tag read: or With or without the index.php? TY KJr
On-Page Optimization | | KevnJr1 -
Search results meta error?
Hello I am new here. When I search my brand name "amazingbeautyhair" in google it shows like this,I have meta description,why it shows like this?how to fix please? sdWx6
On-Page Optimization | | yitong0 -
Keyword in Domain AND Title. Yes or No?
We're working on a new buildout, and this one is really important to us. We've put a lot of resources into it. Before we launch, we want the structure to be just right... and this one question is nagging at me. How to structure urls? Consider these two options. The fictitious domain is "icesurfing.org". Including all 50 states in the keyword, there are nearly one million searches per month for "ice surfing [state]". We have a page for each state to focus on this traffic. But how would you structure the urls and titles? **icesurfing.org/state ** icesurfing.org/ice-surfing-state One concern is that the duplicate keywords in option 2 seem redundant, and a little spammy. When presented with google search, the matching tags are not as clean. Texas - IceSurfing.org Ice Surfing Texas - IceSurfing.org But Yoast automatically suggests option 2. Is this really the best practice? Is there are definitive article on this? THANK YOU!
On-Page Optimization | | RetBit0 -
Why does Google not show my Meta Descriptions Sometimes ?
Hi Friends We have Meta Descriptions on our Pages but when certain keywords are typed into google search , different meta descriptions are created , for example when searching for "fancy dress" we see our meta description which is correct - Shop with Party Domain for all your Fancy Dress. 1000s of Fancy Dress Ideas at CHEAP Prices. Halloween Fancy Dress. Next Day Delivery and Same Day ... However when searching for "fancy dress costumes" the same page is ranked but the meta description is Fancy Dress. Female Pirate Fancy Dress Costume. £ 13.80. Female Pirate Fancy ... SKU: G11034. Pirate Captain Fancy Dress Costume. £ 12.22. RRP: £ 15.02 ... Thanks Adam
On-Page Optimization | | AMG1000 -
Title tag length
Hi, I am fairly new to SEO and have just noticed the end of my title text has been cut off by Google in the serps results. Everything i have read tells me titles should be maximum of 70 characters, however, Google is only displaying 54. See below Security systems | wireless | battery powered | Police... Nobody else on the page is showing more than 54 characters. Am i missing something obvious? Any and all help gratefully appreciated. Thanks Si
On-Page Optimization | | DaddySmurf0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Website title question
Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages? for example: page title | site title or page title| slight varation of title on sub page? **edit - to further expand on the question a bit also, if my google places has the company name on _there - would it be effective to go ahead and use the company name in my site title? _ _Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages? _
On-Page Optimization | | tgr0ss0 -
Duplicate meta descriptions
Hi all, I'm using Yoast's SEO plugin and when I run a On Page report card here on SEOMOZ it says there are 2 descriptions tags I've been trying to fix this but can't (I'm new!) Anyone any ideas on this? Thanks Elaine
On-Page Optimization | | elaineryan0