How do I manually add transactions to Google Analytics
-
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed.
Is there a way I can manually add transactions to GA to cover the missing one?
-
If you're getting dropped transactions for some reason, I would definitely recommend fixing that problem, as opposed to adding transactions manually, but if that's not possible for some reason, you could:
- Create a static HTML page that includes your Google Analytics tracking code plus the ecommerce tracking code, manually filled in with the data of the transaction.
- Post the HTML page up on your domain. Let's say the URL would be http://www.yourdomain.com/testpage.html
- Visit the URL (one time) with Google campaign variables appended to the URL to set the source/medium of the transaction to what it actually was. So for an organic Google search, the URL would look like - http://www.yourdomain.com/testpage.html?utm_source=google&utm_medium=organic&utm_term=somekeyword&utm_campaign=manual-transaction
That example URL in #3 would set the transaction to having come from an Organic google search.
Still though, best bet is to fix whatever problem is causing the transactions to be dropped, as this would be a pain in the ass to do for a ton of transactions.
Ben
-
This was my concern to be honest. Probably best to leave as is.
Thanks
Craig
-
You could... but it would skew your GA. They would all appear to be from one user. You would have no meaningful metrics either.
The way to add them would be to code a page that generates the sales codes for GA then call it. That would transmit the data to Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you analyze a traffic drop with no historic Google Analytics data?
A client of mine has a large website with multiple sections (shop, forums, articles, etc.) that apparently had a significant reduction in rankings, traffic, and sales in the past. However, historic Google Analytics data is not available for the site, and I'm having troubles identifying anything concrete about the traffic drop, such as when it happened, what pages/sections it happened to, etc. The shop traffic drives most of the revenue, but it's a small number compared to the forums traffic, so it's hard to pick anything out of top-line trends like SEMrush offers. What tools or strategies might help in this situation?
Reporting & Analytics | | AdamThompson0 -
Apple.com showing in Google Analytics "My Top Active Pages" - Why?
Hi Mozzers This has more than likely been asked before but my searches have left me empty handed so I have asked on here ( sorry! ) Please see attached screenshot, do you have any idea why apple.com is showing in my top pages? I'm just curious more than anything as this isn't the first time I've noticed it. Anybody know? Happy Friday people, cheers Jamie CiTCA5b.png
Reporting & Analytics | | SanjidaKazi1 -
AHHH... Google Analytics just changed!
There's now an acquisitions tab.. but I can't figure out how to sort referral traffic by referral path.
Reporting & Analytics | | S.S.N0 -
Looking for a solid educational piece for continuing education for our staff on Google analytics.
Particularly, the updates that have been made in the last few months with the new interface. Any suggestions? Book and course are of interest.
Reporting & Analytics | | DavidWolf580 -
What is the best way to track mobile sites in Google Analytics?
Hello! I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
Reporting & Analytics | | CabbageTree0 -
Tracing Google Analytics 'goal' back to original search phrase
I added Goals to my Google Analytics tracking. It's working; I get visitors who have completed Goals showing up in the reporting. My question is: Is it possible to trace backwards from a completed Goal to the original search phrase a user entered in Google to come to my site (for those who entered from Google.com via organic search result)? I'm trying to answer the question of which search phrases are resulting in completed Goals (as opposed to bouncing off the site or just any behaviour other than completing a Goal). It seems like this should be one of Analytics' default reports -- help identify which search phrases are converting well. It's probably there and I'm just not seeing it... Thanks.
Reporting & Analytics | | scanlin0 -
Google Analytics Alternatives
I am getting really fed up with how unreliable Google Analytics data is. Also, because I have several large sites I can't use the goal tracking or conversion funnel reports. What are the best alternatives to Google Analytics?
Reporting & Analytics | | mascotmike0 -
Seeing / and no / in Google Analytics
When I look at my Google Analytics code, I see that the same content will show up twice, once with a / at the end of the URL, and once without. My site is at http://www.skypeenglishclasses.com. Does anyone know why this would happen? Is it duplicate content?
Reporting & Analytics | | Paulguy0