Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
3 Brands, 3 Services, 3 Different Websites Right?
-
My client was told that having 1 website for 3 different brands/services is better than having 3 websites.
I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference.
Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible.
Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes.
Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services.
I really appreicate any input/insight to this. Thank you so much in advance!!!!
-
OK... thank you.
-
Moosa,
Thank you for your input. I couldn't agree more!
-
EGOL,
Thank you for the feedback and I would agree with you if it was one company. Unfortunately this can not be done because it is not just one company, they are 3 different francises with strong branding. I asked right away if forming one company was possible and I was told not a chance.
-
If I owned a company that did plumbing, electrical and air I would call it EgolServices.com and I would have ONE website.
All of the links that any part of that business earned would benefit the entire domain.
And all of the trust that my plumbing staff earned would generate repeat business when the same client needed air. All of the trust that my electric staff earns would generate repeat business for my plumbers.
Why make clients make separate decisions when you are out there doing good work?
The big air conditioner that you want in the house will probably need a more substantial wiring. Just call EgolServices and they will take care of it.
I think that this is a nobrainer. NoBrainer.
-
3 separate companies when offer 3 different services, it’s good to have 3 separate websites as 1 website for 3 different companies can be confusing from the user end and you will witness people bouncing from the website without completing the Goal.
Another thing that I really wanted to clear is that no paid traffic helps in improving the organic SERPs, this is the myth that most website owners have in mind which have nothing to do with reality.
Having 1 separate website for each service will help webmaster to easily work on it and get it rank well from the desired key phrases at the same time it will be easy for visitors to understand what service your company offer and use it when required.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing content and design of the website gonna affect my all the backlinks i have made till now
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need, am i gonna loose all the domain authority if make changes? if it gonna affect, hows that gonna come out
Web Design | | calvinkj0 -
Weird Layout on Initial Website Load?
Whenever I open my site from an uncached source, like google incognito, for a split second it displays purple links and a white background while it loads the rest of the content. I've included a screenshot. Is there any way to fix that.? The site is www.kemprugegreen.com. u8P9q
Web Design | | KempRugeLawGroup1 -
What factors make a ranking difference between Desktop and Mobile?
Hi all, What makes a website rank better on mobile? Usually page load speed and mobile responsiveness matters and makes a difference to rank w website better on mobile than desktop. our website is surprisingly ranking better on Mobile but not much on desktop. What might influenced here in improvement in mobile ranking and drop in desktop? Thanks
Web Design | | vtmoz0 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
How to create schema for medical specialties services
Hi, I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this. Is http://www.productontology.org/ a good way to define my service like this? Hair transplantation
Web Design | | Aman_1230 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Will google penalize a website for using a table layout?
I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?
Web Design | | ScottMcPherson0 -
Need to rebuild client's flash website
I am working with their web designer and need to figure out a way to rebuild their site which is currently all in flash. I was wondering if there was a way to do this without spending a ton of time in completely re-doing the site from scratch.
Web Design | | awalker840