Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
-
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
-
I just wanted to add to this, in SEO's presepective, if you have one big site then you will only need to build backlinks for one site. On the other hand, if you have multiple sites, you will have to build separate links for each site which causes more work and more complicated to manage.
In addition, freshness plays a role in SEO; therefore, if you have a big website, you will have more topics you can create contents for which means you can frequenly update your website.
Of course, there is always some cons. If the big site falls, all of them falls together.
-
And there's less back end to manage, which can be a huge obstacle to SEO if you don't manage it well.
-
In my experience one site that covers many verticals as long as they are related. For example if you have a fitness website, all the verticals should be fitness related, you dont want to talk about taxes on it lol.
The reason you would want one site is because all the content would be in one place, and you would have more regularly updated content, which is part of Google's algorithm. In addition, if you had separate sites it would be much more work. By having one you are gaining more authority much quicker, with less effort than optimizing a bunch of different sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fred Google Update & Ecommerce Sites
Hi I've seen a couple areas of our site drop in average rankings for some areas since the 'Fred' update. We don't have ads on our site, but I'm wondering if it's 'thin' content - http://www.key.co.uk/en/key/ We are an ecommerce site and we have some content on our category pages - which is a bit more generic about the section/products within that section - but how can it not be if it's a category page with products on? I am working on adding topic based content/user guides etc to be more helpful for customers, but I'd love some advice on generating traffic to category pages. Is it better to rank these other topic/user guide pages instead of the category page & then hope the customer clicks through to products? Advice welcome 🙂
Algorithm Updates | | BeckyKey0 -
Recommended action for site hit by penguin ?
What is more advisable, though there surely could be debate on this? Back in '07 till sometime around a year ago it seems our site got hit by google's updates, no manual action though, and have seen in past few months disavowed what we could find as well as deleted a lot of links. We are also working on getting word out on the brand as well and trying to get on some business websites to have articles and offer some discounts. Our keyword rankings seem stuck in limbo the past year or so though. Some main keywords for example seem stuck around page 8 when they used to be on page 1. Question is, can what seems to be a penguin update be recovered from? Is Google likely to refresh the algorithm? Also could starting a new site be more worth the investment - starting fresh with natural links, etc And if googles system could pick up that the site is run from same ip, etc. would they care? Also the keyword competition one of Moz's tools said around 46% if that makes a difference for one of the main keywords. Thanks
Algorithm Updates | | xelaetaks0 -
Why does my site dissappeare from the top 50?
Hellow I am having some problems with my site www.kondomanija.si. It was ranked on the first page for my main KW kondomi (in www.google.si, Slovenia) but now it is not in the top 10 pages. And this has happened before, it drops out of the top 10 pages and in a cople of moths it is back for a short time (till it drops out again). It think the site has a week link profile... Could this be the reason? Does anybody know what is going on?
Algorithm Updates | | Spletnafuzija0 -
Unable to increase the site traffic since 2 yrs
Hello friends, I am new to seomoz forum and this is my first query. Even i asked this query in many forums, i didnt get the right answer. it will be a big help if anyone answers my question. Since 2yrs i am doing seo for my site. even i am following all the white hat techniques and doing every submission manually. Still my site traffic is below 100 visits. Can any one help me to increase the site traffic? What are the techniques i need to follow to increase site visits? Also one of my sites recently got disappeared from google. I have checked all the pages listed in google for my site's major keywords. I didnt find the site anywhere. Can u hep me why this condition wll happen and what to do to overcome such issues?
Algorithm Updates | | Covantech0 -
Why do in-site search result pages rank better than my product pages?
Maybe this is a common SERP for a generic product type but I'm seeing it a lot more often. Here is an example SERP "rolling stools". The top 4 results are dynamic in-site search pages from Sears, ebay and Amazon (among others). I understand their influence and authority but why would a search return a dynamic in-site SERP instead of a solid product page. A better question would be - How do I get my in-site SERPs to rank or how do I get my client's page to rise above the #5 spot is currently ranks at? Thanks
Algorithm Updates | | BenRWoodard0 -
Is building a WordPress plugin a bad link-building strategy now?
One strategy I was considering for a new site was developing a WordPress plugin that would have the side-effect of generating lots of back links. Given Google's recent over optimization update, this sounds like it could be a really bad idea. The nature of the plugin would be such that it would probably be used on very new blogs with low quality.
Algorithm Updates | | JonDiPietro0 -
Youtube, Video SEO, & my site
For our business we are building a collection of videos ranging including product info, how-to's, and some funny content. My understanding is that if you embed these onto my site from youtube you don't get any credit for these videos on the web site even if submitting a video sitemap. My thinking is to post these videos to youtube and to host them on our own site and submit a video sitemap including the videos on our site. We would change the name, description, etc. on youtube vs. what's o our web site. Question is - is this the best strategy? Do I get penalized for duplicate content? They are important for both the social aspects of youtube and the content vaue of our web site.
Algorithm Updates | | uwaim20120 -
What is the best way to build a Mobile Site?
I am looking into building a mobile version for my website, knowing that Google Likes Google should I stick with using their mobile building tool or build something from scratch in Dreamweaver? How to optimize for Google Mobile? Thx
Algorithm Updates | | Ben-HPB0