Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
-
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
-
I just wanted to add to this, in SEO's presepective, if you have one big site then you will only need to build backlinks for one site. On the other hand, if you have multiple sites, you will have to build separate links for each site which causes more work and more complicated to manage.
In addition, freshness plays a role in SEO; therefore, if you have a big website, you will have more topics you can create contents for which means you can frequenly update your website.
Of course, there is always some cons. If the big site falls, all of them falls together.
-
And there's less back end to manage, which can be a huge obstacle to SEO if you don't manage it well.
-
In my experience one site that covers many verticals as long as they are related. For example if you have a fitness website, all the verticals should be fitness related, you dont want to talk about taxes on it lol.
The reason you would want one site is because all the content would be in one place, and you would have more regularly updated content, which is part of Google's algorithm. In addition, if you had separate sites it would be much more work. By having one you are gaining more authority much quicker, with less effort than optimizing a bunch of different sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is showing indexed in search console but not appearing in Serps
hi, i have recently made sites.google site and submitted to search console but when I copy paste in google , its not appearing
Algorithm Updates | | alan-shultis0 -
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
Is it a good idea to 301 redirect one same niche site towards another site for seo benefit
Hello friends, I have 2 android niche sites, one site is running on a technology dropped domain i catch 1 year ago it has, almost 400+ domains linking to different parts of the site, the other one i established from scratch and both are running from jan 2015. Now i want to redirect first site which already has 400 links pointing towards it to the home page of my 2nd android site. Is it a good idea to do so and does it give any boost in terms of seo?
Algorithm Updates | | RizwanAkbar0 -
How seasonal would you expect organic on a b2b site to be?
I have a client who has a b2b site catering to a white collar information market. Looking back in G/A, it appears that they've never had a good organic search Summer, but have made plenty of YOY gains.This Summer is a little better than past Summers. Personally, I have read about people who take Summer vacations. Mostly in France. This is a U.S. site and U.S. traffic catering to business executives. I can see it in the parking lot of the downtown office building I work in... fewer cars after Memorial Day and more cars after Labor Day. How seasonal would you expect that kind of organic search traffic to be, say from April vs July? Would prefer answers from direct B2B experience, rather than guesses. But, if a guess is all you have, I will gladly accept that! Thanks... Darcy
Algorithm Updates | | 945010 -
Atom, RSS Feed or XML Sitemap which is better?
Hey Mozers! I'm reaching out to you today because I'm trying to find out more information about Atom & RSS Feed. I'm not sure which my Retail company should use for the sitemap. Atom? RSS? XML?. Why would you choose one more so than the other what are the benifits?
Algorithm Updates | | rpaiva0 -
Your search - site:domain.com - did not match any documents.
I've recently started work on a new clients website and done some preliminary work with on-page optimisation, and there is still plenty of work to be done and issues to resolve. They are ranking ok on Bing, but they are not getting any ranking on Google at all (except paid) - I tried the site:domain.com search and comes up with no results... so this confirms that something is going on with the google search rank! Can anyone shed light on what can cause this or why this would happen? My next step is to look at their webmaster tools (haven't had access yet), but if anyone has any tips to resolve this or where to look, that would be great! Thanks!
Algorithm Updates | | ElevateCreativeAU0 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
Does adding lots of new content on a site at one time actually hurt you?
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
Algorithm Updates | | JordanRussell0