Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding backlinks in old articles?
-
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs.
My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
-
It won't hurt to link from older articles, but I'd take a look at what kind of Page Authority / PageRank these older articles have before bothering. If new posts, without generating any new backlinks from external sites, are ending up with about the same authority as those old articles, new/old probably won't make much difference.
One thing you might want to bring into consideration is the level of traffic, and through what keywords, those old posts are getting - if they're on related topics to the pages you're trying to rank, you can channel some relevant traffic to these pages while you're building the links by creating some more visual emphasis (instead of just linking some anchor text within the post, use a call-out box to entice some clicks).
There are a lot of unknowns from my standpoint, but that's my advice based on what you've described.
-
Dave this is SEO-moz, so the whole purpose of my question was about SEO benefit
-
If you're inserting the links to improve user experience why does it matter? Just insert the links where it makes sense.
-
not exactly. I own 3 well established blogs that are on related topics. Some of the articles from each one are helpful to another and since linking from one helpful article to another would be good for the user experience, I am not really concerned about that.
What is your logic for the new articles over linking from the older articles?
-
If I understand your question correctly you're asking what is the best way to manipulate Google rankings with your network of blogs? Add links to old articles or write new articles?
My answer would be - on the new articles.
And bring down your network of blogs. It will come back to bite you one day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding external links to other businesses
Hi,
Link Building | | LisaBabblebird
I'm looking to add some external links to a website. The homepage has a section showing the logos of clients the company has worked with. Is it worth making these logos links to the clients websites? Some of the clients are household names. However, I've noticed that very few websites do this. Would it add any value?0 -
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Is there a difference between .com backlinks and .co.uk?
(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?
Link Building | | JamesG0750 -
Article submission web-sites and SEO
Does article submission web-sites have any impact to SEO in these days? There are a lot of good/not so good article submission databases, but does it really matter if you spend a time to write unique articles for them? I mean, is it a good way for link-building, or should I spend more time for other parts of SEO? There are also a special websites (for example SubmitYourArticle) which automate this process, does it make sense to use this services? Alternates? Lots of questions… Update Sorry, I found some good answers only after that I posted this question.
Link Building | | ditoroin0 -
Free Classified Backlinks & Google
Is there a risk that Google will de-index your site or lower your ranking if you have too many backlinks from free classifed sites? I would just use 1 free ad per classified website. Thanks.
Link Building | | finalfrontier0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0 -
What is the purpose of submitting your blog articles to directories?
I was wondering what the purpose of submitting your blog articles to directories are. Doesn't it require enough "points" or "+1's" for it to become a "do-follow" link? People on the forum talk about automating directory submission, can anyone recommend a good software for this? I've been hearing that Google Penalizes you for article submission because it looks like spam?
Link Building | | kevinyu10290 -
Ezine Articles
How much do other people rate Ezines as a provider of articles and incoming links. What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?
Link Building | | onlinemediadirect0