Company name causing Google penalty?
-
Hi all,
Once of my clients has a keyword as part of their company name, and it seems like the website is being given a penalty in the keyword SERP because of the amount of websites linking back using the company name?
Is there anything i can do to prevent/balance this out?
Thanks,
Anthony
-
It can be tough to turn an exact match domain (EMD) into a branded domain sometimes. I would be careful of labeling this as any certain algorithmic filter / penalty. Back when EMDs were being devalued I'm sure there were a lot of false positives. This could be one example. It could also have to do with anchor-text over-optimization that isn't specially "penguin" related.
I guess my first question would be: Why do you think this is related to the use of the client's brand name? Is it just those keyword/s that have lost rankings? Is it limited to certain landing pages, keyword phrases, etc... ?
What is the domain / keyword? And if you can't provide that, how about a close example? For instance, is it something like:
Or more like:
Or like:
or ???
The first example is difficult to turn into a brand. The second one is doable. The third shouldn't be seen as an EMD at all.
-
Thank you all for your replies.
There is no manual penalty in play - checked with request to Google via Webmaster Tools.
The company has claimed its Local+ page.
My thoughts are that it is Penguin. The majority of links back to the website are retailers that sell the products of my client, so these links are out of my control unfortunately.
All the links i have setup to my clients website are setup like Scott suggests.
Bit stuck really : /
Is there anything else you guys would suggest?
Thanks,
-
I know a lot of people get their backs up if you call Panda or Penguin a penalty but to me it's all the same. If or some reason Google is causing you to rank significantly lower then in my mind it's a penalty. But really it's all semantics. If the site is truly ranking lower because of branded links then there's either a manual penalty or penguin at play.
-
Marie, that's true. When talking "penalties", you'd want to first check in Google Webmaster Tools if there truly has been a manual action taken against the site. Otherwise, it would probably be better to refer to it as a "devaluation", correct?
Scott
-
I've seen this happen where a site buys an EMD and then names their company after it and then subsequently gets links that are branded but in reality they are only branded because they were lucky enough to buy an EMD. Does that make sense? For example, if someone wanted to start a house painting company in Anycity and they see that anycityhousepainters.com is available then they name their company "Anycity House Painters". The branded links that come to them are indeed branded...but they're also an attempt to manipulate the serps.
I think that if you have a brand name that is the same as a keyword Google may not look at it as a brand name.
As far as "balancing this out" goes, it depends on whether or not you've really been penalized. If there is an unnatural links penalty then that needs to be dealt with. If there's a drop on a Penguin refresh day, that's a whole 'nother issue.
It's also possible that the drop has nothing to do with the branded links.
But, I think that Scott gave you some good advice on ways to link to your brand.
-
Hi Anthony,
Has the business claimed its Local+ page? Perhaps a verified listing would help. Also some downstream local citations could possibly give it a boost. Scott also has a great point about making your link profile look more natural too, even though it's completely justified to have lots of links on the company name.
-EEE3
-
I would suggest adding keywords before and/or after the company when linking. For example, if the company name is "Milwaukee Roofing LLC", you could make the anchor text "visit the Milwaukee Roofing LLC website"... perhaps this will give enough variety and make the link profile feel more natural.
Scott O.
References:
http://www.seomoz.org/blog/click-here-seo http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Name as displayed in serp is a completely random company in an entirely different industry!
Hello! I am looking at a site that has its site name displayed incorrectly in the SERPS. The site name is showing as a company from the airline industry while the site in question provides hypnotherapy services. This issue is on every page except the homepage. I have checked source code and the structured data. Local business structured data with the correct company name - I can't find anything at all in the source code that refers to this random airline! Thank you for reading this and for any ideas or suggestions! Here is a screenshot that illustrates the issueUntitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
We have set up our H1 to contain the product name - it used to be our Company name all the time - would this affect our sales
We noticed recently on our site - that our H1 tag was the Company Name - we changed this to be the product name - our products would be searched for by all or part of the description. Our sales have dropped of the days since we changed it, could it be a result of this change ? Is it best to have the H1 tag as the product name ?
Intermediate & Advanced SEO | | CostumeD0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Google indexing wrong pages
We have a variety of issues at the moment, and need some advice. First off, we have a HUGE indexing issue across our entire website. Website in question: http://www.localsearch.com.au/ Firstly
Intermediate & Advanced SEO | | localdirectories
In Google.com.au, if you search for 'plumbers gosford' (https://www.google.com.au/#q=plumbers+gosford), the wrong page appears - in this instance, the page ranking should be http://www.localsearch.com.au/Gosford,NSW/Plumbers I can see this across the board, across multiple locations. Secondly
Recently I've seen Google reporting in 'Crawl Errors' in webmaster tools URLs such as:
http://www.localsearch.com.au/Saunders-Beach,QLD/Electronic-Equipment-Sales-Repairs&Sa=U&Ei=xs-XVJzAA9T_YQSMgIHQCw&Ved=0CIMBEBYwEg&Usg=AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA This is an invalid URL, and more specifically, those query strings seem to be referrer queries from Google themselves: &Sa=U&Ei=xs-XVJzAA9T_YQSMgIHQCw&Ved=0CIMBEBYwEg&Usg=AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA Here's the above example indexed in Google: https://www.google.com.au/#q="AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA" Does anyone have any advice on those 2 errors?0 -
Blocked from google
Hi, i used to get a lot of trafic from google but sudantly there was a problem with the website and it seams to be blocked. We are also in the middle of changing the root domain because we are making a new webpage, i have looked at the webmaster tools and corrected al the errors but the page is still not visible in google. I have also orderd a new crawl. Anyone have any trics? do i loose a lot when i move the domainname, or is this a good thing in this mater? The old one is smakenavitalia.no The new one is Marthecarrara.no Best regards Svein Økland
Intermediate & Advanced SEO | | sveinokl0 -
Why will Google not remove a manual penalty against us?
Our site was placed under a manual penalty last year in June 2012 after penguin rolled out. We were advised by Google that we had unnatural links pointing to our site. We fought for months, running backlink checks and contacting webmasters where Google's WMT was showing the sites which had links. We have submitted numerous reconsideration requests with proof of our efforts in the form of huge well labeled spreadsheets, emails, and screen shots of online forms requesting link removal.When the disavow tool came out we thought it was a godsend and added all the sites who had either ignored us or refused to take down the links to the disavow.txt with the domain: tag. Then we submitted another reconsideration request, but to no avail.We have since had email correspondence with a member of the Google Quality Search Team who after reviewing the evidence of all our previous reconsideration requests and disavow.txt still advised us to make a genuine effort and listed sites which had inorganic links pointing to our site which were already included in the disavow.txt.Google has stated "In order for your site to have a successful reconsideration request, we will need to see a substantial, good-faith effort to remove the links, and this effort should result in a significant decrease in the number of bad links that we see."We have truly done everything we can and proven it too! Especially with all the sites in the disavow.txt there must be a decrease in links pointing to our site. What more can we do? Please help!
Intermediate & Advanced SEO | | Benbug0 -
Google.ca vs Google.com Ranking
I have a site I would like to rank high for particular keywords in the Google.ca searches and don't particularly care about the Google.com searches (it's a Canadian service). I have logged into Google Webmaster Tools and targeted Canada. Currently my site is ranking on the third page for my desired keywords on Google.com, but is on the 20th page for Google.ca. Previously this change happened quite quickly -- within 4 weeks -- but it doesn't seem to be taking here (12 weeks out and counting). My optimization seems to be fine since I'm ranking well on Google.com: not sure why it's not translating to Google.ca. Any help or thoughts would be appreciated.
Intermediate & Advanced SEO | | seorm0