Company name causing Google penalty?
-
Hi all,
Once of my clients has a keyword as part of their company name, and it seems like the website is being given a penalty in the keyword SERP because of the amount of websites linking back using the company name?
Is there anything i can do to prevent/balance this out?
Thanks,
Anthony
-
It can be tough to turn an exact match domain (EMD) into a branded domain sometimes. I would be careful of labeling this as any certain algorithmic filter / penalty. Back when EMDs were being devalued I'm sure there were a lot of false positives. This could be one example. It could also have to do with anchor-text over-optimization that isn't specially "penguin" related.
I guess my first question would be: Why do you think this is related to the use of the client's brand name? Is it just those keyword/s that have lost rankings? Is it limited to certain landing pages, keyword phrases, etc... ?
What is the domain / keyword? And if you can't provide that, how about a close example? For instance, is it something like:
Or more like:
Or like:
or ???
The first example is difficult to turn into a brand. The second one is doable. The third shouldn't be seen as an EMD at all.
-
Thank you all for your replies.
There is no manual penalty in play - checked with request to Google via Webmaster Tools.
The company has claimed its Local+ page.
My thoughts are that it is Penguin. The majority of links back to the website are retailers that sell the products of my client, so these links are out of my control unfortunately.
All the links i have setup to my clients website are setup like Scott suggests.
Bit stuck really : /
Is there anything else you guys would suggest?
Thanks,
-
I know a lot of people get their backs up if you call Panda or Penguin a penalty but to me it's all the same. If or some reason Google is causing you to rank significantly lower then in my mind it's a penalty. But really it's all semantics. If the site is truly ranking lower because of branded links then there's either a manual penalty or penguin at play.
-
Marie, that's true. When talking "penalties", you'd want to first check in Google Webmaster Tools if there truly has been a manual action taken against the site. Otherwise, it would probably be better to refer to it as a "devaluation", correct?
Scott
-
I've seen this happen where a site buys an EMD and then names their company after it and then subsequently gets links that are branded but in reality they are only branded because they were lucky enough to buy an EMD. Does that make sense? For example, if someone wanted to start a house painting company in Anycity and they see that anycityhousepainters.com is available then they name their company "Anycity House Painters". The branded links that come to them are indeed branded...but they're also an attempt to manipulate the serps.
I think that if you have a brand name that is the same as a keyword Google may not look at it as a brand name.
As far as "balancing this out" goes, it depends on whether or not you've really been penalized. If there is an unnatural links penalty then that needs to be dealt with. If there's a drop on a Penguin refresh day, that's a whole 'nother issue.
It's also possible that the drop has nothing to do with the branded links.
But, I think that Scott gave you some good advice on ways to link to your brand.
-
Hi Anthony,
Has the business claimed its Local+ page? Perhaps a verified listing would help. Also some downstream local citations could possibly give it a boost. Scott also has a great point about making your link profile look more natural too, even though it's completely justified to have lots of links on the company name.
-EEE3
-
I would suggest adding keywords before and/or after the company when linking. For example, if the company name is "Milwaukee Roofing LLC", you could make the anchor text "visit the Milwaukee Roofing LLC website"... perhaps this will give enough variety and make the link profile feel more natural.
Scott O.
References:
http://www.seomoz.org/blog/click-here-seo http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to leverage Google Images?
My Google search rankings are improving rapidly at the moment, but a lot of my rankings are for images (presume that means the images are appearing near the top in Google Images). How do I capitalise on that? It's not really much help to me that my images are popular unless it results in traffic to the pages where those images are used. I am running Wordpress so I have the option to have images embed as "no link", "link to attachment page", "link to original image", etc. Is there any advantage of using one of these over the other? I'd really like to set it up so that when a Google Images user clicks "View Image" it loads the attachment page or the host content page rather than the image. Bad SEO? I'm not sure if the fact that I'm using Jetpack Photon CDN image hosting will make this more complicated or not. Tony
Intermediate & Advanced SEO | | Gavin.Atkinson0 -
Client is paranoid about Google penguin penalty from getting links from a new website they are building
We have a client that is creating a new promotional website that consists of videos, brands and product reviews (SITE B). After a visitor watches a video on SITE B they will be given a "click to purchase" option that will lead them to the original website (SITE A). Our client is paranoid that since all the outgoing links on the new SITE B are going to the original SITE A there might be algorithm penalty (for one website or both). I find this very unlikely and even recommend "no follow" coding for a peace of mind. However are there any resources/links out there that can back up my argument that they will be alright? Thanks
Intermediate & Advanced SEO | | VanguardCommunications0 -
Google stripping down Page Titles
When viewing pages indexed by Google, I've noticed the Page Titles have be down stripped as follows: Actual Page Title: CITY Keyword - STATE keyword
Intermediate & Advanced SEO | | SpadaMan
Google Indexed Page Title: 1 - Domain.com None of the keywords in the actual PAGE TITLE are present; all words have been replaced with a random digit -domain.com. We launched a new version of the site several months back.. Any Idea on what can be causing this?0 -
Is Google indexing Mp3 audio and MIDI music files? Can that cause any duplicate problems?
Hello, I own virtualsheetmusic.com website and we have several thousands of media files (Mp3 and MIDI files) that potentially Google can index. If that's the case, I am wondering if that could cause any "duplicate" issues of some sort since many of such media files have exact file names or same meta information inside. Any thoughts about this issue are very welcome! Thank you in advance to anyone.
Intermediate & Advanced SEO | | fablau0 -
Limit on Google Removal Tool?
I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Why is google automatically showing my competitor's result even when customer types in our brand name on the query?
This is little weird. We run a website specific to mobile phones called as 91mobiles.com. The site has gained lot of user interest and trust in the last 2 years [pre-dominantly indian users]. Lot of our users type mobile phone model and 91mobiles as the query. Example "Sony Xperia P 91mobiles". Google is showing gsmarena.com results on top and then shows our own results below! What's annoying is the fact that google also bolds the term gsmarena [denoting that it's a synonym]. Any idea why this is happening? We are very sure that we are not doing anything wrong..We have worked really hard for the last 2 years to reach where we are..and it's kind of hard to see gsmarena siphoning away our traffic for no reason at all [even when customer types in 91mobiles a part of the query to quality it]...Can some experts here demystify this? Thanks.
Intermediate & Advanced SEO | | Gaadi0 -
Who is beating you on Google (after Penguin)?
Hi,
Intermediate & Advanced SEO | | rayvensoft
After about a month of Penguin and 1 update, I am starting to notice an annoying pattern as to who is beating me in the rankings on google. I was wondering if anybody else has noticed this.
The sites who are beating me - almost without exception - fall into these 2 categories. 1) Super sites that have little or nothing to do with the service I am offering. Now it is not the homepages that are beating me. In almost all cases they are simply pages hidden in their forums where somebody in passing mentioned something relating to what I do. 2) Nobodies. Sites that have absolutely no links back to them, and look like they were made by a 5 year old. Has anybody else noticed this? I am just wondering if what I see only apply to my sites or if this is a pattern across the web. Does this mean that for small sites to rank, it is now all about on-page SEO? If it all about on-page, well that is great... much easier than link building. But I want to make sure others see the same thing before dedicating a lot of time to overhaul my sites and create new content.| Thanks!0 -
Link to Google Places, or Google Maps?
On our contact page, we offer a link to view Google Maps for directions. I'm wondering should we be linking to our Google Places page instead, or just stick with the Google Map link? Thanks!
Intermediate & Advanced SEO | | GravitateMCC0
