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Home page or landing page?
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Hello,
I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords?
I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also.
f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc"
We have also another inner page named "Web design | Company Ltd.".
So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
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I forgot to include, keywords do not need to be exclusive to an individual page, they can be targeted on multiple pages, but having the specific landing page will likely be the most effective area on the site for concentrated on-page SEO tactics.
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I would also agree with Baldea and David here, be careful not to Keyword stuff the Home page.
You can include your desired terms within elements of the page if they are relevant / to help the home page rank for those terms, but a product specific page is always going to give you the most scope to target all page elements effectively.
The Page title is only one element, SEOmoz's on page optimisation tool should be useful for you in working out how effectively you are targeting the phrase and what trade-offs are available to you.
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Agree with Baldea, I try and keep home pages as the overview for an entire company or subject, then lets say internal products will be optimised for the actual product listed, so they rank individually for that search term and are displayed on a plate in front of the viewer. try and keep the visitors navigation down to a minimum, thus more chance of conversion.
If your home is the only one ranking for the chosen keywords, it could look like stuffing, Google scoring less for said product/service and visitor is most likely looking for an actual product/service rather than an overview which ends in a high bounce rate.
All internal pages would have the chosen product keyword(s), keywords hold first word presence in the title.
for example I would most likely use "Antifouling Paint, fight the barnacles with Teamac Antifouling paint"
hope this helps
Dave
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Keyword stuffing your homepage isn't the best decision. I'd keep my homepage something like:
Company Ltd.: Web development solutions (anyway, something that best describes your entire site, company)
The landing page(s) could have a title like:
****Company Ltd.: Web design services
or
Web design services | Company Ltd.
Good luck.
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