What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

[GSI]

Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?

[KeriMorgret]

Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!

[Mike.Goracke]

Keri's example of Moz's "top secret project" is a good one.

If you Google "top secret project" they are appearing at the bottom of the second page SERP.

[Mike.Goracke]

Just signed up

[KeriMorgret]

I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.

Beep!

[GSI]

The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.

I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.

[Mike.Goracke]

Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.

I would create a landing page for the physical product, then additional pages optimized around the product launch:

• [product name] Release Date
• [product name] Specifications or Specs
• [product name] News
• [product name] Price
• [product name] Pre-order
• [product name] Price
• [product name] Sneak Peek
• etc.

Create a landing page that is specific to any question that a visitor would/could have about the product.

Does that help/give you some ideas?

Mike