What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
-
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
-
Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!
-
Keri's example of Moz's "top secret project" is a good one.
If you Google "top secret project" they are appearing at the bottom of the second page SERP.
-
Just signed up
-
I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.
-
The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.
I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.
-
Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.
I would create a landing page for the physical product, then additional pages optimized around the product launch:
- [product name] Release Date
- [product name] Specifications or Specs
- [product name] News
- [product name] Price
- [product name] Pre-order
- [product name] Price
- [product name] Sneak Peek
- etc.
Create a landing page that is specific to any question that a visitor would/could have about the product.
Does that help/give you some ideas?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Rank 0 - Best way?
We are trying to create tables or bullet points on each of our pages summarising the content of the page and get it to rank on position 0 on Google. This technique worked for some searches but not all so we were wondering: Is it beneficial to add links or not ? Is there a keyword limit? We are on Magento 2 if that helps. Thanks James
Intermediate & Advanced SEO | | JamesDavison0 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
Your typical blog disclosure. "We received a free product but are not financially compensated".
Good afternoon & Happy Friday! I've ran into the following disclosure multiple times on different blogs. It seems to me like it would be a red flag and counter productive for both the blogger and the brand sending the samples as "free samples" are subject to google link scheming. Am I correct? What are your thoughts on bloggers using this disclaimer in regards to SEO? Disclosure: Some of these products were samples provided to me to try. Opinions and the choice to review are 100% my own! I was not financially compensated for writing this blog post. This post contains affiliate links.
Intermediate & Advanced SEO | | 90miLLA0 -
Huge e-commerce site migration - what to do with product pages?
My very large e-commerce client is about to undergo a site migration in which every product page URL will be changing. I am already planning my 301 redirect process for the top ~1,000 pages on the site (categories, products, and more) but this will not account for the more than 1,000 products on the site. The client specified that they don't want to implement much more than 1,000 redirects so as to avoid impacting site performance. What is the best way to handle these pages without causing hundreds of 404 errors on site migration day? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
Differences between "casas rusticas" and "casas rústicas"
Hi All, I've a client with this website: http://www.e-rustica.com/casas-rusticas It's a spanish realtor for special houses (rustic). We wanto it to be good posited as "casas rústicas" that it's the correct keyword and asl "casas rusticas" that it's like lot of people write it. Do you know if google see this two keywords as the same? Even we've done SEO for "casas rústicas" it's much better posited for "casas rusticas". Regards,
Intermediate & Advanced SEO | | lbenzo_aficiona0 -
Splash/Warning Pages at front of site
We are looking at working on a site that needs a warning for users visiting - This splash/warning page is the only just google sees this not performing well in search engine - The sites are Wordpress sites - Would we use script to force a full screen pop up? This would be needed on a visit but if the user leaves and returns to the site the warning would need to reappear. Any ideas?
Intermediate & Advanced SEO | | JohnW-UK0 -
Why Google scrambles/change our product page titles? And descriptions too?
Here is an interesting issue we are noticing lately: Google is always more scrambling and changing the title of our product pages in the SERPs results. Here is an example: Keyword: "bach arioso sheet music". We are down at the 6th spot, and the shown title is different from what's defined inside the TITLE tag of that page. And that appears often for other keywords/product pages. Why's that? How can we control that? It is hard for us to optimize titles and test CTR and other metrics if Google is showing them differently to the users. Similar issue with the description tag: sometimes Google instead of showing to the users the description tag contents, shows part of the text taken from the page even though the searched keywords are included both in the title and the description tag, and so I can't find justification to show text taken from the page instead... it is quite difficult to understand the motivation beyond all this! Any thoughts are very welcome. Thanks! Fab.
Intermediate & Advanced SEO | | fablau0 -
How to optimize on-page for a large service area?
Hello Everyone, I'm in the process of setting up a website for a plumbing company that services a relatively large area in Michigan. They have physical locations spread out across the area, but they want to optimize for other areas as well. Naturally, I set up pages on the site with unique content relating to the town/area. I understand that these may not rank locally, but we can at lest shoot for organic rankings in this area. My question here more relates to how to link these pages in the site. Should I have a bunch of footer links with something like city, state, zip as the anchor text. Or should I create an "Areas Served" page, and link out from there? I don't want to appear spammy, beaus this isn't what i'm trying to do, I just want to make sure this is done right. Thanks Zach
Intermediate & Advanced SEO | | seolinktools0
