Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
-
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
-
Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!
-
Keri's example of Moz's "top secret project" is a good one.
If you Google "top secret project" they are appearing at the bottom of the second page SERP.
-
Just signed up
-
I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.
-
The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.
I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.
-
Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.
I would create a landing page for the physical product, then additional pages optimized around the product launch:
- [product name] Release Date
- [product name] Specifications or Specs
- [product name] News
- [product name] Price
- [product name] Pre-order
- [product name] Price
- [product name] Sneak Peek
- etc.
Create a landing page that is specific to any question that a visitor would/could have about the product.
Does that help/give you some ideas?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it best practice to have a canonical tags on all pages
The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
Intermediate & Advanced SEO | | ColesNathan0 -
Onsite Videos- Multiple on a Single Page- How to Optimize?
I have a specific page which needs multiple videos. A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page. Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
Shopify Product Variants vs Separate Product Pages
Let's say I have 10 different models of hats, and each hat has 5 colors. I have two routes I could take: a) Make 50 separate product pages Pros: -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats. -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat). Cons: -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color) b) Have 10 products listed, each with 5 color variants Pros: -More elegant and organized -NO duplicate Content Cons: -Losing out on color specific search terms -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions. Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?
Intermediate & Advanced SEO | | birchlore0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640