Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content - Onsite Blog vs Article Submission
-
Hey Folks,
First post!
I have a 4 year old site with reasonable authority (49) and lots of content.
Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:
A. Post the content on our sites blog
or
B. Submit the article to an article directory like ezine-articlesand backlink to my site.
Is one better than the other?
Thanks,
Richard
-
Stay away from article directories IMO.
-
I would create a piece of content for the head term and call it the mom. Then I would create many children with each child targeting a tail set of synonyms referencing the mother.
These children would live on the target site as well as related topical sites and web 2.0 properties.
Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.
Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.
That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.
-
Thanks Michael, and thanks for suggesting the guest blogging aspect.
Is there a good resource for locating niche blogs?
Richard
-
Got it. Thanks Tim, I've been wondering that for a while now.
OK - follow up to this:
If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.
Any other good practice to how to use links in the article?
-
I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.
-
Hands down, your site/ blog. Then social share it and get the word out. Not even a close comparison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ahrefs Backlinks VS Moz Backlinks
HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.
Link Building | | AliHassanbinali1 -
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0 -
Reposting my articles on other blogs - good or bad?
Hi there! Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites. Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original? The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it Please advise. P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).
Link Building | | imoney0 -
Is it safe to submit the same article to multiple sites?
Hello, I am just getting into SEO and I need some guidance with article submissions. I have read in many different places that submitting articles to other sites (EzineArticles, Digg, Etc.) is a great way to build links back to your site. My question is, can I submit articles already posted on our site to these sites or is it best to write new articles?
Link Building | | ScottReinmuth9 -
Are Blog Comments now useless?
Hello I see there is much debate on this issue of Blog Commenting. Is it still a useful way to get a backlink? Would you suggest only using 'No follow' blogs to leave comments? Many thanks
Link Building | | missy290 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Pad Submission Software
Has anyone got any knowlege about software that I can use to submit PAD files? Would also love to hear about any techniques, for instance I imagine that the PAD detail should not be changed from one submission to the next, any thoughts? Thanks in advance, Justin
Link Building | | GrouchyKids0