Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content - Onsite Blog vs Article Submission
-
Hey Folks,
First post!
I have a 4 year old site with reasonable authority (49) and lots of content.
Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:
A. Post the content on our sites blog
or
B. Submit the article to an article directory like ezine-articlesand backlink to my site.
Is one better than the other?
Thanks,
Richard
-
Stay away from article directories IMO.
-
I would create a piece of content for the head term and call it the mom. Then I would create many children with each child targeting a tail set of synonyms referencing the mother.
These children would live on the target site as well as related topical sites and web 2.0 properties.
Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.
Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.
That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.
-
Thanks Michael, and thanks for suggesting the guest blogging aspect.
Is there a good resource for locating niche blogs?
Richard
-
Got it. Thanks Tim, I've been wondering that for a while now.
OK - follow up to this:
If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.
Any other good practice to how to use links in the article?
-
I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.
-
Hands down, your site/ blog. Then social share it and get the word out. Not even a close comparison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
Duplicate contents with competitors websites
Hello, I have use the http://copyscape.com to check the duplicate content and found that my website have some errors duplicate contents with other competitors website. But a problem is, I could not define the reason of this (my website copied the competitors website or they copied of mine) To solve this issues, should I modify a unique my contents (this is difficult) or anyone have a good solution for this problem? Please give me advice? Thank you!
Link Building | | JohnHuynh0 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0 -
Reposting my articles on other blogs - good or bad?
Hi there! Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites. Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original? The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it Please advise. P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).
Link Building | | imoney0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
DMOZ submission
Has anyone had any experience submitting to DMOZ and waiting times. The category i've submitted to has only a few links (http://www.dmoz.org/Regional/Europe/United_Kingdom/England/London/Westminster/Arts_and_Entertainment/) Yet I submitted the site (www.capitalalist.com) over a month ago! Can anyone give examples of waiting times, or a way to perhaps get some feedback from DMOZ? Thanks in advance as always...
Link Building | | AdenBrands0