Primary Domain or Redirect?
-
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago).
Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive.
Any input would be greatly appreciated.
-
Thanks. It is a balancing act isn't it?
-
I think you should consider how successfully you can fold-in the old domain (name) into the brand you want to create. Domain names as anchor text isn't that big of a think anymore--looking forward, the brand is more important thing. If you think you might look back in a year or two and say "this domain name is just not working for us as part of our brand message" I'd go with the new domain.
-
It's a factor, but not the only one. I wouldn't mind: it's already a win that you can create extra authority from the old domain.
In short term, it's more interesting to keep the old domain name. In the long term it's more interesting to have the new more relevant one, kickstarted with (301) links from the old one.It's a preference, there's no right or wrong here. If going for the long term, relevance is my number one choice. You should see the old domain as a gift to kickstart it.
-
What about the fact that the new domain is not "aged" as opposed to the other domain?
-
The themes are close but not perfect...they should help, especially as we round out with other new links.
-
Depends. If your domain name isn't that relevant for you business, I would buy the new domain name and do a 301 redirect. That way you can still profit from the authority of the old domain name. You won't get everything, but it will still kickstart your new domain.
Relevance is everything. You don't want to change domain names later on.
-
If you can get a better domain name, I'd do that because whatever domain name you go with will be referred to all over the place and if the name isn't a great fit with you, it isn't ideal.
-
I'd say it's not the domain name that's as much of an immediate issue as the link anchor text and the theme of the pages those links are on. If those are not relevant to your site, and you have a domain name that is more appropriate to your business, I'd go with the new domain--I'm not even sure I'd do a redirect, in that case. If the links are relevant and of decent quality, I think I'd go ahead and use the expired domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting traffic to https
Hey! i was wondering, should i force all traffic to https address? i know that overall a better secured website will rank better since it earns more trust from users which means less bounce rate and the list of benefits is endless..
Intermediate & Advanced SEO | | SharonEKG
but should i FORCE ALL traffic to a https? or maybe only force a http to https? or not at all?2 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
Htaccess redirect veriables
Hey, I'm trying to redirect all instances of "/archive_details.php?id=*" to "/public-affairs-job-archive.php". Is the below code correct? Redirect 301 /archive_details.php?id=* /public-affairs-job-archive.php Thanks, Luke.
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
303 redirect
Hi, 303 redirect is a good thing or not ? I have a homepage in 2 languages FR and EN > mywebsite.com/fr/ and mywebsite.com/en/. A 303 redirect is on mywebsite.com to mywebsite.com/fr/. Thanks D.
Intermediate & Advanced SEO | | android_lyon0 -
Domain authority imrpovement
Hi all, I'm trying to increase the domain authority of the www.gpmsummit.com. Is there any advice to improve it efficiently? Many thanks
Intermediate & Advanced SEO | | WTGEvents0 -
Moving to a new domain
We currently rank well in our niche on a long (and ambiguous) domain, but want to rebrand and have a shorter and more memorable domain. Keeping in mind we're already pointing good links at the new domain (301ing them to the old site), how long should we age the domain before switching the content and 301ing the old site?
Intermediate & Advanced SEO | | errspy0 -
Domain advice needed, please
Could i get a little domain advice please. Launching a new website project and want to put it on a domain we already own (both domains are in the same niche as the larger project). The new project will be aimed at the UK market. The choice is: .co.uk we own with a good name, however it's Domain Authority rank is 7 and it's only about 8 months old. .com domain which is 6 years old, has a Domain Authority rank of 33 but is not as good a domain name. The Competitive Link Analysis tells me that the rivals for the keywords we would be targeting are between 24 and 42. Which domain would people go with? All things equal it would be a fair guess that the older, higher Domain Authority ranked .com will require less work to rank in the engines, however it's not as good brand wise. Thanks Carl
Intermediate & Advanced SEO | | Grumpy_Carl0 -
Purchased a high ranking domain and want to transfer my site to the new domain
I recently purchased a highly ranked domain. The link profile is very good and I don't want to lose to many links however I want to transfer my site to that domain. What is the best way of doing this without losing the current rank on search engines? Also how much does the transfer of registrar information impact my SEO?
Intermediate & Advanced SEO | | ydop0