Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. PR1 and PR2 backlinks

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    PR1 and PR2 backlinks

    Link Building
    3
    5
    3923
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BobGW
      BobGW last edited by

      We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more.

      Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are

      Above PR0

      Look like a white hat, quality site from the outside

      Have a clean backlink profile

      Look like they're going to stick around

      Successful Social Media Accounts a plus

      What are you guys' criteria for including these sites? Do you gain value from them?

      1 Reply Last reply Reply Quote 0
      • Chris.Menke
        Chris.Menke last edited by

        Quality content is good but it's not enough by itself.  Here's the "formula":

        • Define and understand the wants and needs of the target audience(s). (marketing)
        • Research and interact with your audience(s) and learn what blogs and social profiles influence them. (social media)
        • Research and establish relationships with audience influencers to understand their goals   (PR)
        • Create content that achieves the goals of the influencers and that the audience will consume, endorse and share. (content creation)
        • Implement authorship and understand what makes a link valuable (SEO)
        • Reach out to influencers to publish your content

        Rinse and repeat.

        1 Reply Last reply Reply Quote 3
        • TakeshiYoung
          TakeshiYoung last edited by

          Link building is a necessary task, as links are still the primary factor that Google looks at when evaluating your site.

          I would go for the highest PR links you think you can get. PageRank is logarithmic, which means a PR3 links is roughly 100 times higher on the PR scale than a PR2 link. It can be easier to approach smaller sites when you are just starting out, but if you have the chance at getting a PR5 link, that's worth a lot more than getting a dozen PR2s.

          1 Reply Last reply Reply Quote 1
          • BobGW
            BobGW last edited by

            Chris,

            Being new at Link Building, would it be appropriate to reach out to low PR and easy pickings to get some traction. I started a campaign for this client targeting high PR sites and it took too much time to get anywhere. Link building is such a huge task and I almost just want to add high quality content instead with the time that I have. Your thoughts?

            1 Reply Last reply Reply Quote 0
            • Chris.Menke
              Chris.Menke last edited by

              Bob,

              Don't get focused on the PR of your back links. Relevancy and quality are what matter most.  A thematically relevant site with quality content and a PR of 0 that links out to you for all the right reasons is a good link. It may be a future PR 1,2,3 or more site and it can bring traffic to your site, in addition to balancing out anchor text and providing domain diversity.  Another thing, almost all sites come and go so basing your link building on the likelihood of a site being around in a few years isn't a good strategy to follow.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • shelbythomas

                Why are there less backlink domains in Moz vs. Semrush?

                For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?

                Link Building | | shelbythomas
                0
              • AliHassanbinali

                Ahrefs Backlinks VS Moz Backlinks

                HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.

                Link Building | | AliHassanbinali
                1
              • FriedmanSimon1000

                Backlinks and SPAM

                I was doing some back link review of competitors and I have noticed that many of our competition have 300+ do follow back links from Justia.com  and an additional 300+ do follow links from law.cornell.edu (they share the same database). The links on Justia are from different pages and they are all going to the root of our competitors site. So the questions are as follows; 1: For the purpose of SEO is this considered SPAM 2: If not SPAM, then does it have a positive effect on the competitions website and should I attempt to emulate for my client. Thanks in advance. -Jeff

                Link Building | | FriedmanSimon1000
                0
              • The_Kiwi_Man

                $10,000 backlink?

                Hello guys, Would you pay $10k for a pr9 backlink? Thanks!

                Link Building | | The_Kiwi_Man
                0
              • studio35design

                Backlinks through dofollow commenting

                I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them.  I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?

                Link Building | | studio35design
                0
              • CleanEdisonInc

                Ways to remove spammy backlinks

                Hello everyone, I got hit with an algorithm penalty and need to start removing old backlinks ASAP. Does anyone have any good resources on how best to ask webmasters for removal? Are there any other ways to remove bad back links besides the disavow tool? (An SEO consultant I talked to said that they had a proprietary software that can remove them - is that possible?) Thanks all,

                Link Building | | CleanEdisonInc
                1
              • finalfrontier

                Free Classified Backlinks & Google

                Is there a risk that Google will de-index your site or lower your ranking if you have too many backlinks from free classifed sites?  I would just use 1 free ad per classified website.  Thanks.

                Link Building | | finalfrontier
                0
              • Romaine

                What is the best pinging service for my backlinks?

                I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.

                Link Building | | Romaine
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter

              Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.