Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do can I compete with 60-80 Domain Authority?
-
As the title says, how can I compete with competitors that have a domain authority of 60-80? (Only around 2-3 major competitors) However I would like to compete with them.
Is anyone else in this situation? What did you do? I've read a lot about building backlinks etc etc but surely theres more to it.
I've got to rank 1500+ subcategories for my niche and it's nearly impossible to do so.
Thanks to all who reply!
-
It's certainly possible. I've some sites where the DA is nearly double that of anyone else in the category but they're barely on the first page. The thing to remember about the SEOMoz numbers is that they are a diagnostic, but not based on anything 'real' when it comes to what Google is going to do. This means that you shouldn't treat them as an end all be all indicator of what's possible with a web site or not. I've since deleted the campaign but I remember one case where the site I was working on had a DA of 65 and the number 1 result had a DA of 15.
-
-
From your question you mentioned 2 or 3 competitors which means that you should still be able to achieve a first page position for the keywords you're targeting but perhaps not the top 3. In that case it comes down not only to optimization and link building; Is your site as useful as theirs?
A question I very rarely hear people asking in the SEO field is "I want to compete with someone for certain keywords, but is my business worth being ahead of the competition at this point?"
As well as content might be written, the moment you enter the e-commerce side of SEO the prices, delivery model/costs company reputation etc come into play a lot more than in the service industry. Especially if the product you're selling is the same one your competitor is selling. How many different ways can you describe a product?
My point here is the better the business model you are following the more likely people are to use your site than your competitors and in time you'll beat them in the SERPs. You should still put effort into generating content and building links but it will be easier if user experience on your site outclasses that of your competitors.
Hope this helped
-
Let's back up here.
You have a direct competitor with 60ish DA. Is that competitor a direct competitor (like Oreck and Bissel) or an indirect competitor (Bob's TVs vs Sears)?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why not just use an alias if the only change is a different domain Name?
We are rebranding our store with a new name. We have purchased a NewDomainName. Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo. This is an e-commerce site with over 100 categories of artisan made products. So once we move the site, the old domain will be empty. Thank you Stephen
Branding | | stephenfishman1 -
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
Wikipedia and Domain Authority?
Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets. We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
Branding | | TheaterMania0 -
Google displays the wrong store hours. Can anyone help lead me to the fix?
When doing the following search on Google "Ticket King Milwaukee hours" we see the wrong hours displayed at the top of the page. Just to the left of our places page, you will see "Tuesday hours 8:30-1:00 pm." That 1 pm closing comes up for every weekday, even though we are open until 6 pm weekdays, and 3 pm on Saturdays. I have checked the hours listed on our G+ page, our "Places for Business" page, our "about us" page on our website, and can't find where they are getting this incorrect data. I even went out and checked most of the "List your business" sites that I have registered with.
Branding | | Ticket_King
I have submitted this to Google, but have not heard back. Does anyone have any ideas as to how I can fix this, or at least find out where this bad data is coming from? I did find a company blog post from 2010 that listed our ours in a somewhat confusing way, but it was still correct. (I have since fixed that old post.)0 -
.re or .com domain
I am thinking about changing the name of my site. The new name is available with .re domain (that spells the name) or a .com. I have registered the .re and the .com is parked and for sale so my question has 2 parts. Is it worth buying the .com or do I really not need it? How much does it matter in terms of losing traffic and other factors? If I do buy it which should I use as the primary domain? Thanks!
Branding | | yojimbo230 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
How much would or have you pay for a domain name?
I wasn't asking the question from a complete lack of experience but I put this question on the forum here last week…How much would you pay for a key rich domain name with the correct extension? I'm setting up a new website to sell Whitby Jet and one of the members of this forum suggested I should buy the domain name www.whitbyjet.com it was for sale for $300 or £200 in UK money and they thought it was a bargain. I thought it was worth the cost even though I've never paid anywhere near that amount for a domain name.
Branding | | whitbycottages
.
There is a company offering www.whitby-jet.co.uk or £1500 ?!!!! I have bought key rich domain names before, which were very descriptive also but only paid the registration fee with no additional costs
.
I just wondered how much members of this forum have paid for domain names. And why they thought it was worth the cost... SEO Branding etc.? By the way the company that was acting as the intermediate for my new doaminis is an absolute pain. They didn't perform the transfer process quickly until I bombarded them with emails My new domain is still not working one week down the line. In the past I bought a domain cheap and it has been working within 24 hours directly.0
