Does every keyword need its own landing page?
-
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)?
Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords?
I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions.
How does one go after large volumes of long tail keywords?
Thanks,
--eric
-
To start out with, I'd think more along the lines of unique content for each product vs. for each keyword, but yes you want unique content for each of those pages and each page should be focused on one keyword.
-
Thanks very much -- that totally makes sense. I very much like the idea of breaking things down in to manageable chunks and tackling them in smaller batches -- staring at a list of thousands of long tail keywords is certainly intimidating.
To confirm: am I understanding you correctly that the ultimate goal will be to have unique content for all the long tail keywords?
-
Agree with the above, work out what each KW is worth in terms of revenue, however, there are many KW, depending how LT and varied the KW are, that can be targetted within the same page without seeing the list of KW though, it would be difficult to estimate. We've often managed top 3 results for closely related groups of 3/4 variations around a keyword so qualifiers like "cheap" + main keyword or "buy" + main keyword (relating to price/purchase) and also quality like "boutique" or "luxury" or "budget".
-
Eric, give this a try:
Take one of your long tail keywords, plug it into google search and review each web page that shows up in the first page of results. Note how focused is each one is on that keyword--at the exclusion of any other keywords. Do other searches on similar long tail keywords on your list and see if the same pages show up in the results or if a different set of pages show up in the results.
If you compare all of your keywords to what shows up in the search results, you're likely going to find a couple of things. 1) You're going to get a tiny taste for how much time and effort it's going to take you to create content for each of those keywords; 2) You're probably going to find that for a majority of your search terms, different sites show up for each search; 3) You're a bit overwhelmed at the realization of how much content you're going to have to create.
If that's the case, do yourself a favor and pare down your list of keywords to a small fraction of the total and work with those as a starting point. Create your content for what will be your most profitable terms, keeping in mind that the whole purpose of its creation is to get your target audience members to engage with it in some fashion. Work in your content for your longer-tail keywords to help bring in traffic for those terms as well as to provide ranking strength for your money terms. When you've got a good grip on that, start branching out into you next tier of keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone Recommend a Web Page Automated Tagging Solution for Large Sites?
We're looking for a way to automate content tagging on our site with a pre-existing solution/software/tool. This is mainly for content organization and to better establish internal linking connections for a large site. We work with Adobe Creative Suite.
Content Development | | ari_seo0 -
Traffic to blog home page is going down after changing my WordPress Theme
I recently changed my wordpress theme from a standard free theme to a newer theme. The home page I switched up a bit adding more calls to action to some of our top posts and leading people to popular categories and so on. This greatly improved the usability of our site as it allowed us to highlight new posts. The previous free template simply listed 10 of our most recent posts on a page with small snippets and then you had to move to the next page to keep reading. Since switching my theme the blog traffic has stayed relatively level. That being said, the specific posts traffic is going up a lot whereas the organic traffic to the blog homepage is now nearly depleted. Is this a common thing to happen or is there anything I can do to fix this issue?
Content Development | | saultienut0 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
Should i 301 redirect my blog to the respective site or just 404 all the blog pages?
Hi guys, We plan to close down our blog, which is a subdomain to our anchor site. I need advice on how to keep the link juice and its SEO value. Is it better to 301 redirect the blog to the homepage of our site, or just 404 all the pages of the blog? Thanks
Content Development | | dimicos0 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
My Blog pages are out ranking my main website
My blog was on wordpress.com for over 18mnths and I have just moved it to my domain - rankings are charging as a result - up and down! My current concern is my google.co.uk search position for garden art - my home page http://www.gardenbeet.com has been number 2 for over 12 mnths - now my blog is number 2 http://www.gardenbeet.com/garden_design_blog/garden-art/ this is not the best landing page to generate sales from my shop - any suggestions?
Content Development | | GardenBeet0