B2C directory website adding B2B ecommerce sub-domain
-
Hey fellow Mozzers,
Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer:
1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this? -
1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
This depends largely on what type of website you currently have. Are you using a content management system? Is it all HTML? What do plan to build the letter? There are quite a few things you can use to prevent duplicate content errors
Yoast WordPress SEO
Plug-in comes to mind is something that get you through a lot of duplicate contact every day however I don't know what you say the site is made of so I can't really tell you for certain what's very effective on yours.
I would say start off with a good developer that will not create duplicate content issues the first place.
Your recommendation would be Greg
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B e-commerce sites?
The login page is just one page. You will not block the website's pages that are of value that come after the pages been logged in. For instance you can have a indexable website page with a
Login right there on the site itself it will then go through a process where it will not be accessed by anyone but members but you can indexes but I assure you
Using
or
http://www.woothemes.com/woocommerce/
Will serve your needs very well if you're using WordPress I love her I don't know you site.
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?
Very many sites of done this you are simply adding a members only site for your B2B customers you do not want the average Joe off the street trying to get it is a more closely knit group that probably pays a lot more money to you. You could do this with both woo commerce or getpremise.com
Both of them are WordPress plug-ins. I believe that a use of the premise plug-in along with your members being added and given a registration name will not cause an issue whatsoever.
I would build this out of WordPress however it is something I am very comfortable with and the site architecture I prefer.
When using WordPress I always suggest using to manage WordPress hosting company may I suggest WP Engine, ZippyKid, web synthesis, Pagely & Presslabs.
Those are all manage WordPress hosting companies if you want something for hosting that does not do 100% word press I would strongly suggest using FireHost
I hope this is better talk to you
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name change
Dear team, If a website with a domain name - example - raisins.com wishes to change to peanuts.com is this a dangerous task or a relatively simple one? I hope that by keeping my Q short, provides ease.
Web Design | | AdrianCGreen0 -
Parallax websites - good for SEO?
A client of mine is redesigning their site using a vertical Parallax & upon doing some research I've stumbled across Drew Barrymore's site: http://flowerbeauty.com/ - which also uses Parallax. What I like in particular is that the site changes URLs as you scroll down. If you go direct to one of those URLs you'll notice unique meta data (albeit poorly optimised). All pages are indexed fine in Google (https://www.google.com/#bav=on.2,or.r_cp.r_qf.&fp=f8873f78dfbb8c5e&q=site:flowerbeauty.com) I'm just wondering if this is considered ok as the user experience is good and they're not doing anything manipulative, however, there's duplicate content and a potential case of cloaking at hand. I think this approach may be ok for my client for a product features page or a global office locations page since I can break up the sections nicely and split a really long page featuring a lot of content into separate URLs. Whereas Flower Beauty have done it across the whole site... i.e. one page of HTML = the whole site. What do you guys think?
Web Design | | wojkwasi0 -
What would be the best way to translate my website for international seo?
I am planning on creating a multi language website that targets different countries and would like to know what would be the best way to translate my content from English to multiple different languages (French, Spanish, Swedish, Chinese, etc.). I would hire a translator but doing so for all these different languages would be too costly. Using Google translate will leave me with at best a rough translation. What are my other options? Is there a website that can provide me a better translation? Would Fiver be a better/cheaper alternative? Thoughts?
Web Design | | Shawn1240 -
For A Corporation With 3 Distinct Business Divisions, Is It Better To Go With 1 Domain & 3 Sub-Domains, 1 Domain & 3 Folders, or 3 Domains for SEO Purposes?
Hi, I am working on a project right now for an existing client, we have one domain up and running well, they want to create an 'umbrella' site to cover three current business divisions and roll everything up under that main site, including the existing site on a totally different domain (would migrate over and 301 redirect from current domain). From what I've researched, I am inclined towards one main domain with three sub-domains due to the amount of content for each business division being significantly different enough that it seems to deserve separation from each other. However, in terms of SEO and maintaining consistent domain authority, would anyone recommend it be better to structure this as just folders/categories falling under the main domain instead of separate sub-domains for each division, and focus keyword targeting on pages tailored to that end within the main domain structure rather than spreading out link-juice to different sub-domains? Thanks!
Web Design | | Dan_InboundHorizons0 -
Creating Print Catalog From Ecommerce Product Database
I have seen some kind of free online software that lets you create product catalog layouts based on your ecommerce product database but I can't remember the name of company or the url of their site? Anyone heard of this?
Web Design | | larahill1 -
Google Penalizing Websites that Have Contact Forms at Top of Website Page?
Has anyone else heard of Google penalizing websites for having their contact forms located at the top of the website? For example http://www.austintenantadvisors.com/ Look forward to hearing other thoughts on this.
Web Design | | webestate1 -
Buying mutliple keyword rich domain names and directing them to one site
I've noticed some folks buying keyword rich domain names and pointing them to one site to try to rank for those keywords. An example of this is a plumbing business that buys domains like austinplumber.com, localaustinplumbingservice.com, bestplumberinaustin.com and then pointing these domains to their main website. Does this help the site rank for these key phrases? How does google see this? Thanks mozzers! Ron
Web Design | | Ron100 -
Map Search Tools to integrate on Accommodation Website
Hello all, Can any recommend a Map Search tool that i can integrate into my accommodation website. Ideally I want to be able to pin my clients on the map search with links back to their listing page on my website and provide an alternative search facility for clients looking for accommodation. Am covering the South Africa region specifically. Am assuming that i could go down the Google Maps route but would really like to know what alternatives there are on offer. Also what SEO considerations do i need to think about when adding this to my website. Thanks in advance for any help.
Web Design | | SamanthaRiggien0