@BlueprintMarketing

It’s essential to clarify that unless your URLs are exceedingly lengthy, Google won’t discern any difference in how it processes the URL structure. Nonetheless, it’s vital to acknowledge that most individuals don’t retain the ‘.html’ at the end of URLs. So, if they remember the link, that particular segment may elude them. While this confers a minor advantage, it merits consideration. The significance of this aspect is contingent on your situation; if you possess very long URLs, addressing this could be worthwhile, yet it’s imperative to adhere to the guidelines delineated above should you opt for alterations.
Furthermore, remember that it’s feasible to enforce a trailing slash / or opt for no trailing slash. It’s your choice. The paramount concern is ensuring 301 redirects and uniformity in the URLs and reflected accurately across the canonicals, XML sitemap, and the browser.

Google's preference doesn't lean towards having the ".html" extension in your URLs. While removing it may tidy up the links, the SEO impact is negligible. The removal process is fairly straightforward, depending on your CMS and server setup. Employ regex for creating redirects if you proceed, but ensure to implement 301 redirects to avoid harming your site.

For instance, https://example.com/example-subfolder.html must 301 redirect to https://example.com/example-subfolder/

Decide on enforcing a trailing slash like “example-subfolder/” or removing it "/example-subfolder", aligning this with your rel canonicals and XML sitemap.

General Considerations:

• Maintain URL structure consistency to avert duplicate content issues.
• Always execute 301 redirects for updated URL structures.
• Align your rel=canonical tags and XML sitemap with the new URL setup.

Server Configuration:

Apache:

# To force a trailing slash:
RewriteEngine On
RewriteCond %{REQUEST_FILENAME} !-f
RewriteRule ^(.*[^/])$ /$1/ [L,R=301]

# To remove .html extension:
RewriteEngine On
RewriteCond %{REQUEST_FILENAME} !-f
RewriteRule ^([^\.]+)$ $1.html [NC,L]

Nginx:

# To force a trailing slash:
rewrite ^([^.]*[^/])$ $1/ permanent;

# To remove .html extension:
location / {
    try_files $uri $uri.html $uri/ =404;
}

• For Apache, input in .htaccess.
• For Nginx, input in nginx.conf.

WordPress (via Redirection Plugin):

1. Install and activate the Redirection Plugin.
2. Set up redirects:
   • To force a trailing slash:
     • Source URL: /^(.*[^/])$
     • Target URL: /$1/
     • Regex: Enabled
   • To remove .html extension:
     • Source URL: /^(.*)\.html$
     • Target URL: /$1
     • Regex: Enabled

Canonical and Sitemap Updates:

Before:

<link rel="canonical" href="https://example.com/example-subfolder.html" />

<url>
  <loc>https://example.com/example-subfolder.html</loc>
  <lastmod>2023-10-01</lastmod>
  <changefreq>monthly</changefreq>
  <priority>0.8</priority>
</url>

After (with trailing slash enforced):

<link rel="canonical" href="https://example.com/example-subfolder/" />

<url>
  <loc>https://example.com/example-subfolder/</loc>
  <lastmod>2023-10-01</lastmod>
  <changefreq>monthly</changefreq>
  <priority>0.8</priority>
</url>

@JessicaSilver
Please excuse my extremely long delay. If you use in ternal linking correctly, you can benefit from Google finding pages that it would not find under certain circumstances. Please see.
https://www.oncrawl.com/solutions/seo-challenges/internal-linking/
Another extremely helpful thing to gain traction on Google is to use semantic Contact with co-occurrences
https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/

I hope this is of help
Tom

@JessicaSilver
I apologize for my extremely late reply.

https://www.oncrawl.com/solutions/seo-challenges/internal-linking/

Also, adding a semantic content network with co-occurrences will make a huge difference

https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/

@tunnel7
There are one of two possible reasons for this to be happening. Your site was hacked, and keywords were injected into the HTML creating this problem.
Or, your content needs to be improved, and you need to create a semantic content network with Query and Document Templates.

it's either malware or
You have to create higher-quality content than the other guy.

This is a list of what needs to be done to improve content drastically.
How to exceed quality thresholds?
To exceed quality thresholds, implement the methodologies below.

• Use factual sentence structures. (X is known for Y → X does Y)

• Use research and university studies to prove the point. (X provides Y → According to X
  University research from Z Department, on C Date, the P provides Y)

• Be concise, do not use fluff in the sentence. (X is the most common Y → X is Y with D%)

*Include branded images with a unique composition.

• list item Have all the EXIF data and licenses of the images.

• Do not break the context across different paragraphs.

• Optimize discourse integration.

• Opt for the question and answer format.

• Do not distance the question from the answer.

• Expand the evidence with variations.

• Do not break the information graph with complicated transitions. Follow a logical order in the declarations.

• Use shorter sentences as much as possible.

• Decrease the count of contextless words in the document.

• If a word doesn't change the meaning of the sentence, delete it.

• Put distance between the anchor texts and the internal links.

• Give more information per web page, per section, per paragraph, and sentence.

• Create a proper context vector from H1 to the last heading of the document.

• Focus on query semantics with uncertain inference.

• Always give consistent declarations and do not change opinion, or statements, from web page to web page.

• Use a consistent style across the documents to show the brand identity of the document.

• Do not have any E-A-T negativity, have news about the brand with a physical address and facility.

• Be reviewed by the competitors or industry enthusiasts.

• Increase the "relative quality difference" between the source's current and previous state to trigger a re-ranking.

• Include the highest quality documents as links on the homepage, so they are visible to crawlers as early as earlier.

• Have unique n-grams and phrase combinations to show the originality of the document.

• Include multiple examples, data points, data sets, and percentages for each information point.

• Include more entities, and attribute values, as long as they are relevant to the macro context.

• Include a single macro context for every web page.

• Complete a single topic with every detail, even if it doesn't appear in the queries and the competitor documents.

• Reformat the document in an infographic, audio, or video to create a better web surface coverage.

• Use the internal links to cover the same seed query's subqueries with variations of the phrase taxonomies.

• Use fewer links per document while adding more information.

• Use the FAQ and article structured data to consistently communicate with the search engine from every level and for every data extraction algorithm.

• Have a concrete authorship authority for your own topic.

• Do not promote the products while giving health information.

• Use branded CTAs by differentiating them from the main context and structure of the document.

• Refresh at least 30% of the source by increasing the relative difference. (Main matter is explained in the full version of the SEO Case Study.)

See: https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/

Please let me know if I can be of help,
Tom

@algorhythm_jt
It's tough to tell you yes or no, but I can most likely say yes because tracking shipments is what Google does. In addition, Your client would provide them, I'm assuming, having not seen the site, more data on their products?

They would probably receive more backlinks because they are the carrier and seller of the product. I would imagine the answer is yes it would increase the rankings on the website only if done correctly.

Let me know if that was helpful,
Tom

@praveenyadav0915 said in Does Wordpress have an edge when it comes to SEO:

does WordPress provide an edge to rank your website or blog pages some extra layer of profit to gain organic traffic from google search engine.

NO just because it's WordPress Website, Google does not say we will give this priority over another. That would be against everything Google stands for as well as completely insane for them; why would they do it? It would make them any money, so Google wouldn't have any reason to give a URL hosted on WordPress preference over a URL hosted on something else.

Now, this is very important to understand as long as the URL hosted on another CMS is identical to the URL hosted on WordPress CMS, meaning the content code to text ratio, page speed, URL length, etc. is identical, then Google would treat them identically.

However, look at certain content management systems. They don't give you as much flexibility as WordPress. They might be slower than WordPress, depending on how you set up your WordPress site and how they're set up. They may require URLs to be fitted with extra parameters for no reason.
So the advantage, in my opinion, is that WordPress gives you the capabilities to choose your own hosting and tweak every page template, so the code is unique to that page. It gives you more capabilities than most other content management systems and has a staggering amount of developers and high-quality hosting providers behind it. to provide a higher SEO value to the site.

In what you can do with the website, providing that you control the hosting, you control the entire CMS, other self-hosted CMS, Or even less popular CMS products that have extreme limitations as to what you can do. In comparison to WordPress.

WordPress is a very fast and popular CMS, meaning over 20,000 developers are always working on word press plug-ins or sites. This gives it a huge advantage over other products that developers are not focusing on nearly as much.

One of the best places to learn search engine optimization is from a dear friend of mine who passed Bill Slawski
https://www.seobythesea.com/category/learning-seo/

“Understand your audiences and who they provide goods and services to. The better you understand what your customers are doing (interview their customer service and salespeople), and that can help set you up for success.”
“Know the words that your customers will search with to find your pages and expect to see on your pages.”

Bill Slawski

Another is from my friend Koray at Holistic SEO
https://www.holisticseo.digital/theoretical-seo/

And yet another is Sean Anderson at hoboSEO
https://www.hobo-web.co.uk/how-to-get-google-to-crawl-and-index-your-website-fully/

Moz & other third-party tools have a much better method of displaying your actual backlinks going to a domain or URL.

Google search console only displays a sample of known links, so remember it is not showing you all your backlinks or even. all of your data.

Here are some helpful URLs

"Google Search Console only displays a sample of known links, they update infrequently, and no preference to priority or weight is given."

https://www.seroundtable.com/google-link-tool-sample-data-13636.html

Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console on Reddit. He said that generally, if the links are not shown in the tool, then they are "pretty irrelevant overall."

https://www.seroundtable.com/google-links-search-console-irrelevant-27342.html

https://www.searchenginejournal.com/google-search-console-guide/209318/

Require the www
Options +FollowSymLinks
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www\.askapache\.com$ [NC]
RewriteRule ^(.*)$ https://www.askapache.com/$1 [R=301,L]

@fslpso It seems like you have fixed the problem with sucuri
https://sitecheck.sucuri.net/results/gemslearninginstitute.com

go into WordPress and export the content of the entire site as an WordPress export file or XML

then import it into the new theme you have installed.

** follow the 4 checklist's  they cover everything when put together**

1. https://www.distilled.net/blog/seo/a-wordpress-theme-change-seo-checklist/
2. http://letsbuildwebsites.com/changing-your-wordpress-theme-checklist/
3. http://code.tutsplus.com/tutorials/crucial-things-you-must-do-when-changing-your-wordpress-theme--wp-29806
4. https://thethemefoundry.com/blog/changing-wordpress-themes/

** & more on WP setup**

http://letsbuildwebsites.com/how-to-setup-wordpress/

It sounds like you can do one of two things

Hire a developer to help you make the existing theme mobile friendly and whatever it is that is keeping your plug-ins from operating correctly it most likely is not the theme.

"Incompatible with important plugins I want to use for local optimization"

Or

You can purchase a new theme that is mobile friendly

e.g.

http://my.studiopress.com/themes/

http://www.woothemes.com/product-category/themes/

make sure that you export the content of your existing site into a WordPress export file then import it back into the new website. This can become a lot more complicated if there are shortcodes and things like that because it will export them and they will show up improperly.

Make sure all URLs are redirected appropriately using "redirect match"

To Create Redirects

Your Redirects

Add the following redirect to the the top of your .htaccess file:

RedirectMatch 301 ^/([^/]+)/$ http://domain.com/$1

Use this tool to generate redirects from your old permalink structure to the /%postname%/ permalink structure.

https://yoast.com/wp-content/permalink-helper.php

https://yoast.com/change-wordpress-permalink-structure/

More info: use a tool like deepcrawl or screaming frog t willo export your links

https://www.deepcrawl.com or  http://www.screamingfrog.co.uk/seo-spider/

make sure everything is perfect by conducting an audit

https://moz.com/blog/technical-site-audit-for-2015 & https://www.distilled.net/blog/seo/indexation-problems-diagnosis-using-google-webmaster-tools/

If you migrate to a new domain was not certain but wanted to give you the information in case that's what you're saying you want to do as well?

https://moz.com/blog/seo-guide-how-to-properly-move-domains

https://yoast.com/move-wordpress-blog-domain-10-steps/

http://www.wpbeginner.com/wp-tutorials/how-to-properly-move-wordpress-to-a-new-domain-without-losing-seo/

https://moz.com/researchtools/crawl-test

https://www.deepcrawl.com/ ( My personal favorite)

https://www.screamingfrog.co.uk/seo-spider/

https://varvy.com/tools/  is showing you have a domain rank of five that is good.

Make sure you did the 301 redirects that are needed to keep your old URLs pointing to your new URLs

https://moz.com/community/q/how-to-keep-old-url-juice-during-site-switch

https://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic

http://www.aleydasolis.com/images/seo-website-domain-migration.gif

https://moz.com/community/q/changing-domains-how-much-link-juice-is-lost-with-301-redirect

**More (might want to come back to this) **

https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/

https://www.deepcrawl.com/knowledge/best-practice/domain-design-for-seos/

https://www.deepcrawl.com/knowledge/best-practice/expired-content-for-seos/

https://moz.com/community/q/301-redirects-how-long-for-google-to-recognize-how-long-for-moz-ose-to-recognize

1. http://www.slideshare.net/annadeepcrawl/laying-the-foundations-of-seo-deepcrawl-semrush
2. http://www.slideshare.net/annadeepcrawl/mark-thomas-10-step-technical-seo-game-plan-annotated-edition-46822641

** obviously purchasing a new template will be the cheapest way to go.**

If I can say one last thing I did a built with report on your site and it looks like you're with hostgator  they in my opinion are not a very good hosting company and for a little bit more money you can get something that is built for WordPress and very fast. in addition they will help you with configuration issues that other hosting companies that do not specialize in managing the application layer or WordPress in this case would do.

** Take a look at this review**

http://reviewsignal.com/blog/2015/07/28/wordpress-hosting-performance-benchmarks-2015/

I would use one of the host's below
Pantheon.io , Pagely.com , PressLabs.com, Kinsta.com , WPEngine.com or GetFlywheel.com

Sincerely,

Thomas

tUTYuJN.gif yXySpQt.png

you should definitely allow Google to index your privacy page. The reason being is Google wants you to have a privacy page and if they cannot index it it will not realize that your site has a privacy page best you must allow them to index it.

I hope I've been of help,

sincerely

Thomas

20 min.

http://www.seerinteractive.com/blog/seo-website-redesign-checklist

http://searchengineland.com/8-necessary-seo-steps-during-a-website-redesign-65470

http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep

http://www.clickz.com/clickz/column/2158206/-checklist-website-redesign-migration

if you are or not switching hosting providers it is always a good idea to put this information down on a piece of paper like this

http://netdna.copyblogger.com/documents/WordPress-Emergency-Checklist.pdf

here is more on the checklist for hosting

http://www.copyblogger.com/wordpress-emergency-checklist/

I hope the SEO checklist along with hosting is helpful.

Sincerely,

Thomas

Okay, I'm assuming that you are using a .com domain TLD?

If so, there are two choices number one you could purchase the .ca version of your domain, and 301 redirect each page over. This will let Google know you wish to target.you want to geo-target Canada

Or in Webmaster tools/search console

Go into Google Webmaster tools now search console and add the www. & non-www. To your search console. Once you have done this click on geolocation and target Canada as the country, you wish to geo-target.

• See: https://support.google.com/webmasters/answer/62399?hl=en
• Or
• http://webdesignfromscratch.com/seo/geotargeting-with-google-webmaster-tools/
• https://blog.kissmetrics.com/geo-targeting/

List off TLD's you can geo-target  (Remember .ca does this automatically.)

• https://support.google.com/webmasters/answer/1347922?hl=en&ref_topic=6002454
• it's never a bad idea to host the site in the country being targeted.
• (even though Google says IP's don't matter)
• I honestly think they do to a small amount.
• Make sure the site is fast in Canadia
• Ensuring that you are using the various language differences between Canadian English and American English. Is a must!
• I recommend Find FAST hosting in Canada e.g. Peer 1 and speedy rails as great hosting companies in Canada.

I hope this helps,

Tom

affect SERPs the 303 redirect remains fairly unknown because it is rarely used.

I came across a website linking to one of my sites with a 303 but I could not find a definitive answer of whether or not this link passed any PageRank. Information online about this was scarce and the only information I found was from people saying that only 301 redirects pass PageRank.

When I checked the status code for 303 redirect at w3.org it was “See other” . The description reads as follows:

“The new URI is not a substitute reference for the originally requested resource. The 303 response MUST NOT be cached, but the response to the second (redirected) request might be cacheable.”

This sounds very black and white and I my initial guess was that Google does not flow PR for 303 redirects. But I was curious, how was Google treating 303 redirects?

I set up an experiment to check how Google was handling the 303. Results below:

*Note: The translation for this keyword is NSFW

Google will show the search result with the URI that is initially requested. It will then show the Page Title and Meta Description (or other descriptive snippet) for the redirected page but it will show the URI from the redirecting page. It is caching the text from the final page but assigning it to the requested page.

How Google caches 303 redirects

Page A 303 redirects to Page B

Title: Page B

URI: Page A

Meta Description: Page B

Since page B does not rank for this keyword it is confirmed that the 303 redirect does not flow PR.

How did I set this test up?

1. I chose a rare keyword that had very few pages ranking for it.
2. On www.a.com I created two pages containing the keyword with the same exact content (www.a.com/a.htm .com/b.htm)
3. One page (www.a.com/a.htm) was linked to internally multiple times
4. One page  (www.a.com/b.htm) was linked to externally with 303 redirects only from two domains (including www.marketingchip.com)
5. The 303 redirects were created on the external pages (www.marketingchip.com/special-doors.html -> 303 -> www.a.com/b.htm)

After a few days neither www.a.com/a.htm nor www.a.com/b.htm appear in the results. However the number one listing for this keyword was forwww.marketingchip.com/special-doors.html but the meta title and the meta description are taken from www.a.com/b.htm. I acquired the information from this URL and would agree with Wesley definitely 301 redirect the link to not use a 303 and less you are trying to accomplish something similar to what it's shown above or in Wesley's comment. http://www.marketingchip.com/seo-experiments/how-does-a-303-redirect-affect-seo/ Sincerely, Thomas

303-redirect-results2.gif

Don't use meta keywords the only thing that they do is show your  competitors what you want to rank for.

I have been convinced this was a ranking single for a very long time https://www.authoritydev.com has a lot of trust for a site with very few links. Not to mention almost brand-new

If you think about it some SSL certificates ask you are whom you say you are as well as validate all those things so why would it not be a trust metric that would obviously convert into a ranking metric.

You will not receive duplicate content from SSL but you do have to remember to place 4 URLs in GWTs the HTTPS & non-SSL for + www. & non-www.

into Google Webmaster tools or Google will have trouble with the domain. You will also of course want to pick your same preferred domain non-www or www in SSL and without SSL this is very important Google will not give you duplicate content problems if you set it up properly.

Here is a list of some methods I have found that work very well implementing SSL certificates.

An extremely good example of a site using a CDN to carry the SSL and has outstanding load time is Yoast

https://yoast.com MaxCDN Speed SSL

One of the best things anyone can do that runs a website today is make it more secure I believe that USD19 month Sucuri CloudProxy is the easiest way to integrate your SSL certificate with security experts taking care of all the work (I respond to how to do it if you are doing it yourself below) as well as add-on extras that normally you would not have SPDY it works with every CDN on the market they have a partnership with MaxCDN this is a tool that makes your site faster and more secure with SSL http://cloudproxy.sucuri.net/

I would choose Incapsula over CloudFlare as it is much more secure and offers a lot more.

Obviously CloudFlare has the ability to integrate a shared SSL certificate there paid plans start at USD20 a month.

Rack Space offers cloud files through Akamai's CDN with over 200 pops around the world including the ability to run SSL this is a bargain and the links c name to cdn.example.com instead of this

https://c186397.ssl.cf1.rackcdn.com/CloudFiles%20Akamai.pdf

http://www.rackspace.com/blog/rackspace-cloud-files-cdn-launches-ssl-delivery/

AWS is not as inexpensive as you would imagine for SSL

http://aws.amazon.com/cloudfront/custom-ssl-domains/

very fast CDN's like edge cast are very expensive to add SSL to in the last you utilize a tool like softlayer or speedyrails

http://www.softlayer.com/content-delivery-network

CacheFly.com offers no cost to add SSL beyond the price of the certificate you bring them they have also made modifications to their pricing where it used to be USD300 a month pace to have their first proxy and all the goodies just recently they have started to just charge for the band with no more no less this is an incredible deal because they charged for the bandwidth before and it was still a deal.

http://www.cachefly.com/security.html

One of the very fastest ways to do this is to implement it through the CDN

http://www.maxcdn.com/features/ssl/

Even inexpensive high-quality hosting like site ground. Shoot a cloud flair based SSL certificate it is a deal

http://www.siteground.com/tutorials/cloud_flare_cdn/cloudflare_ssl/

CDNS

http://www.cdn77.com/custom-ssl

When installing HTTPS I think it is important to start off with the right SSL certificate I like https://www.globalsign.com/ personally however there are not other great ones like http://www.digicert.com another reason why I really like global sign is actually uses an SSL CERT in their home page standing behind your product counts a lot.

It appears to me like this is going to be a run on SSL I use a lot of managed hosting for instance FireHost & Verizon Terremark are two companies I do a lot of hosting with.

They will take care of this for you no problem.

My advice for people that are running WordPress or smaller sites that do not require a enterprise level manage hosting company the managed WordPress hosting companies all do this at exceptional rates

Pagely will give you a free SSL cert along with dedicated IP address at their USD60 month plan for three sites. A good deal if you ask me plus they use SSL themselves

https://pagely.com/

Pressable uses SPDY googles faster method of delivering SSL the cost is USD10 more a month. However they take care of everything

http://pressable.com/

Unfortunately the big guy WP engine recommends you do not use SSL–you are doing it on a specific page because it turns off their caching mechanism.

Obviously this will not help, sure they will come out with a fix

http://wpengine.com/

web synthesis will charge you nothing as long as you supply the certificate

they employ SPDY as well making for very fast SSL sites

http://websynthesis.com/

The least expensive and one of the fastest Get Flywheel gives you a dedicated SSD VPS for USD15 in charges USD10 a month for the certificate everything is included

http://getflywheel.com/

last but not least Presslabs supplies the certificate at no cost with their hydrogen plan with their helium plan I believe there is a cost. Press labs starts at a higher price than its competition however delivers quite a lot.

http://www.presslabs.com/

Right now I am experimenting with the Pagely VPS-3 setup so far excellent however the cost could be lower. I am adding SSL tomorrow.

https://pagely.com/plans-pricing/

To force https, modify your main .htaccess file as

RewriteCond %{HTTP:X-Pagely-SSL} off

RewriteRule ^(.*)$ https://yourdomain.com/$1 [R=301,L]

And to force only http use:

RewriteCond %{HTTP:X-Pagely-SSL} on

RewriteRule ^(.*)$ http://yourdomain.com/$1 [R=301,L]

$9 a month it put in your CDN MaxCDN is a recognized leader for this because of their ease of integration as well as their incredible speed.

There are plenty of sources it depends a lot on your hosting company for instance you can follow this one of many many SSL certificate how to use on digital ocean.com this is for Ubuntu + Nginx https://www.digitalocean.com/community/tutorials/how-to-create-a-ssl-certificate-on-nginx-for-ubuntu-12-04

I Hope this helps,

Thomas

YhTMlrs.png 5toM0ST.png

You have a redirect chains the fix is right here.

http://www.evolvingseo.com/2013/10/09/how-to-find-fix-redirect-chains/

https://www.deepcrawl.com/knowledge/best-practice/managing-url-redirects-301-302-307-and-meta-refreshes/

http://www.screamingfrog.co.uk/audit-redirects/

Hope this help's

Tom

4WEt8ZF.gif

Hi

I think Yoast makes the best WordPress SEO plug-in by a lot. The second best would be the All in One SEO Pack

each offer a Pro version I would use Yoast

I  agree with Rob and strongly recommend Dan Shure's excellent article on setup WordPress for SEO success there is some fantastic information in their and he is a true WordPress expert.

http://moz.com/blog/setup-wordpress-for-seo-success

If you are going to be moving it like you said to a new plug-in preferably Yoast use this plug-in to keep your existing settings like your title tags and Meta tags it will save you a lot of time.

https://wordpress.org/plugins/seo-data-transporter/

if you are going to switch your current plug-in for a new one I to recommend WordPress SEO by Yoast

https://yoast.com/wordpress/plugins/seo/

If you run NGINX to use your XML Sitemaps with NGINX, Here are the rewrite rules you'll need:

# Rewrites for WordPress SEO XML Sitemap
rewrite ^/sitemap_index.xml$ /index.php?sitemap=1 last;
rewrite ^/([^/]+?)-sitemap([0-9]+)?.xml$ /index.php?sitemap=$1&sitemap_n=$2 last;If you feel that you're going to have trouble with settings even though there are quite logical in my opinion. I recommend purchasing the premium plug-in as you will get access to Yoast support in addition to connecting to Webmaster tools and having a very capable 301 redirect plug-in built into the Yoast WordPress SEO premium versionYou can reach out to Yoast for support at any time the cost is $89 for the first website and there are bundles  discounts course afterwards.

https://yoast.com/wordpress/plugins/seo-premium/

The support you get

https://yoast.com/wordpress/plugins/seo-premium/support/

This is a good example of how in-depth Yoast support is compared to other plug-ins

http://kb.yoast.com/article/77-my-sitemap-index-is-giving-a-404-error-what-should-i-do

Please let me know if I can be of any assistance.

Yoast

https://wordpress.org/plugins/wordpress-seo/

All in one

https://wordpress.org/plugins/all-in-one-seo-pack/

Good guide for the all-in-one plug-in

http://www.wpbeginner.com/plugins/users-guide-for-all-in-one-seo-pack/

Sincerely,

Thomas

Hi Leo,

No google no longer use just a po box for google

Business Location: Use a precise, accurate address to describe your business location.

• Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.
• If you need to specify a mail box or suite number within your physical location, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2.
• Use the precise address for the business in place of broad city names or cross-streets.
• Do not create more than one listing for each business location, either in a single account or multiple accounts.
  • Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.
  • Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.
• Businesses that operate in a service area, as opposed to a single location, should not create a listing for every city they service. Businesses that operate in a service area should create one listing for the central office or location and designate service areas. Learn how to add service areas to your listing.
• If you don't conduct face-to-face business at your location, you must select "Yes, this business serves customers at their locations" under the "Service Areas and Location Settings" section of your dashboard, and then select the "Do not show my business address on my Maps listing" option.
• Do not include information in address lines that does not pertain to your business’s physical location (e.g. URLs, keywords).
• Anytime the address for your business changes, you’ll have to verify again. You also won’t be able to update the business’s name until the verification process is complete.

https://getlisted.org/

http://www.localvisibilitysystem.com/2012/08/13/can-you-rank-well-in-local-google-without-revealing-your-street-address-anywhere/

https://support.google.com/places/answer/107528?hl=en

http://searchengineland.com/investigating-google-places-hypocrisy-for-address-less-businesses-59998

Hop this was of help,

Tom