Question Mark In URL??
-
So I am looking at a site for a client, and I think I already have my answer, but wanted to check with you guys.
First off the site is in FLASH and HTML. I told the client to dump the flash site, but she isn't willing right now.
So the URLS are generated like this.
Flash:
http://www.mysite.com/#/page/7ca2/wedding-pricing/
HTML:
http://www.mysite.com/?/page/7ca2/wedding-pricing/
checking the site in Google with a site:mysite, none of the interior pages are indexed at all.
So that is telling me that Google is pretty much ignoring everything past the # or ?.
Is that correct?
My recommendation is to dump the flash site and redo the URLS in a SEo friendly format.
-
I think you would have to turn flash off to see it on a desktop.
But yes, my recommendation is the dump the flash version, keep the HTML version and restructure the URLS. Only then does it make sense to start SEO. (thought you could argue that is SEO)
-
Well maybe a mobile version. But from the desktop I can't seem to get to it. Anyway if the site can be recreated in HTML with the same look and functionality, why does she want the Flash site? Mention the speed factor to her as well... Site takes far too long to load.
-
I thought it was a full flash site also until I pulled it up on my IPAD. There is a full html version there.
-
Jesse's right. AS much as your client doens't want to upgrade and rework the entire site (build an equivalent in HTML or PHP), there isn't much you can do. This is a full FLASH site, locked SWF and Google isn't going to crawl or index any of the content or information.
You could do a few other things to help the business on a local level:
1. Build up all the social profiles and media needed to support Google local search. Social media, Google+, FB and Twitter sould be a good start. Even a LinkedIn profile to support the company and business.
2. Add in a WORDPRESS customization feature to the site, and build up a blog for content marketing and development. Work to create content around each of these categories and redirect users back to the company site. You don't have specific landing page URL's to use and optimize, but it's a cost effective start if they are unwilling to bend on going the route that will benefit them the most.
I've had clients like this and it's the hardest thing to tell them everything they have or are doing is wrong on many levels. It's probably the most sensitive area when dealing with a client you don't want to upset Tough road ahead for sure.
Cheers!
-
You know I may have been partially wrong.. Some of the pages are being indexed and text as well. It's certainly not doing any favors though and the navigation is rough to begin with. I can barely see the pages in the nav bar.. Maybe tell your client that and it could help.
But looking at this shows me that not only does the question mark not matter (to answer your original question) but there is a bit of crawling going on:
-
Well the HTML site is redirecting to the flash site as far as I can tell. And the URLs are all goofed up and silly. Oof. You got your work cut out for you here, especially if the client is unwilling to change as you're describing.
Anyway because there is nothing but a Flash site here, Google is not crawling it and it's not being indexed from what I can tell. I grabbed a couple strings of text and ran a search for them and the site didn't show up. The homepage is indexed, but it will never appear in the desired SERPs as you already well know...
Your client would really hate me because I'd be trying to convince them to change their entire company name. I realize this is a localized business but there are 3 different "sweetlightstudio.com" websites that all look the same to me. Now I know there are cities at the end of each one but I guarantee you a large portion of potential customers get confused and end up on the wrong site and then say "wait I don't live in San Francisco what the heck is this" and leave.
Well good luck with this one! Ha!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thinking about redesigning site to reduce bounce rate - have a couple of questions
BACKGROUND Im looking at redesigning the website for a creative consultancy to improve the user experience. The website is mainly an image portfolio along with “press”, “our services”, “about us”, “contact” pages. I originally designed the website a few years ago and when we did, we wanted to make the image portfolio the most important feature. So we made it a full screen JS image slider with lazy loading of images, so that there are about 40 full screen images on the homepage that rotate. From a users point of view i still feel this is the best system as it very quickly allows them to browse the portfolio, which we looking for a creative consultancy is their UPS (unique selling point). The site has a very strong backlink profile compared to its competitors in the SERPS it has about 20-25% increase in PA and DA. But our site has been slipping down the rankings in recent years / months. From spot 1-2 to about spot 5-7. MY HYPOTHESIS I think that the reason the site may be dropping back in the SERP is that although its a very usable site, all its portfolio information is “too easy to find / view” and results in a user coming to our site, seeing everything they need to see, then bouncing back to the SERP. Our site has a bounce rate of 40-60%. Where as on competitors sites, their “portfolio” is a separate page off the homepage, so a users has to click through to a separate page, and even if they don't like the design content of the portfolio it doesn't get logged as a bounce. MY QUESTION Does bounce rate affect SERP ranking ? Could the sites SERP performance be improved by redesigning the site to put the portfolio on a separate page so a user would have to click through to it, if that would get the bounce rate down, would the site see a benefit even if people still clicked back to the SERP results eventually after seeing our portfolio, even though it wasn't a true 1 page bounce ? Dose time on site affect SERP ranking ? Is there a way i can see a competitor's bounce rate ? Would welcome any other thoughts inputs on this matter.
Web Design | | sl_pa0 -
Sitemap Question (aspx, XML, HTML)
Hey everyone! My company uses a tool called SEOQuake. We are trying to hit all of their "checkmarks" when we run a diagnosis for them. One of the only things we can not figure out how to pass is their section for Site Compliance ---> XML Sitemaps. Our client's websites that we have built are all using .aspx URL structures, and when I view them, it clearly states that it is an XML file. It has this text written at the top of the .aspx page: "This XML file does not appear to have any style information associated with it. The document tree is shown below." Does anyone know what is happening here?
Web Design | | TaylorRHawkins
Thank you!1 -
How would a redesign, content update and URL change affect ranking?
Hi guys, I have a question that I suspect there is no simple true or false answer to, but perhaps someone has done the same thing as we're pondering wether or not to do? We're taking over an existing site that ranks very well on all the important keywords and is obviously very well liked by Google. The site is today hosted on a sub-domain (xxx.domain.com). When taking over, we'll have to redesign the site and recreate most of the content on the site (unique). The site structure, URLs, incoming links etc. will remain exactly the same. Since we are recreating the site, we also have the opportunity to move the site off the sub-domain and on to the main domain (domain.com/xxx - 85/100 Moz rank) and do a 301 Permanent Redirect on all old URLs. Our long-time experience is that content on the main domain, ranks way better than the sub-domain. The big question is wether or not Google will punish us for both changing the content and the location of the site at the same time? Cheers!
Web Design | | mattbs
Matt0 -
URL Structure
Hello, Within the last few months, my company launched a brand new website for our clients. Unfortunately, the web developers we went through aren't very knowledgeable on SEO practices and as a result, our URL structure is a total mess. I'm looking for some advice on the best way to go about a possible restructure of the URL's or what you suggest I should do from here. Any advice helps. Thanks! Lauren McLaughlin
Web Design | | LMcLaughlin0 -
Keywords in url - specific case question
There are a bunch of questions about keywords in the url and so far what I've gathered is that it's good to have them but keep it simple so it doesn't look stuffed. I'm working on redesigning some sites that were originally setup by a group who had no understanding of SEO (or perhaps I should say a misunderstanding) and spent a lot of time stuffing keywords EVERYWHERE. In some cases they weren't too far off but in others I think they just went overboard. One of the areas I'm trying to fix are the paths which leads to the following concerns. One of the sites has a basketball section and through the use of the Adwords keyword tool they determined that most people are searching for "basketball hoops". My first question is, how reliable are the monthly search numbers in the Adwords keyword tool? Are they accurate enough to warrant forming keyword strategies based on the results? As it relates to the url issue, the current tree for the basketball section of the site looks like this: /basketball (the landing page for the whole section, there are other sport specific pages as well) /basketball/hoops (goes nowhere. not sure why they didn't just go to /basketball-hoops/x for other pages) /basketball/hoops/72in-backboards (the systems are split into three different backboard sizes, these pages group them onto one overview page per size) /basketball/hoops/72in-backboards/specific-basketball-goal (the actual basketball goal details page with options to buy and such) So what I'm wondering about this setup is: does having /basketball/hoops take care of having the "basketball hoops" search term or would it be more effective to switch to /basketball-hoops? If it's fine to leave it at /basketball/hoops, do you think it would be beneficial to create an actual page for that path? We found that actually more people search for "basketball basket" than "basketball hoops" so maybe that would be a good page to try to make use of that term and explain maybe why people think "basket" instead of "hoop" and why we call ours "goals" or something. I tend to navigate pages by deleting path arguments and I hate when I land on a nonexistent path so I'm leaning toward changing the paths but just don't know if it's worth it at this point. Additionally, on one of the other sites, we have a domain that is the main keyword we want to rank for: swingsets.com The other company I mentioned then decided to put all of the product pages under: swingsets.com/swing-sets/{category}/{set-height}-{'swing-set'|'playset'|'swingsets'|'play-set'|etc...}/combo{#} So that comes out to look something like this: swingsets.com/swing-sets/outback/5ft-playsets/combo2 I've never liked that path setup. It looks stuffed to me, especially once they start using '5ft-swing-sets' and '6ft-play-set' on other product pages. It's inconsistent which is another issue I have since I tend to surf by path. Another issue with that setup is the final argument of combo{#} but there's nothing I can really do about that because they call the products out as combinations. The only actual product name is the "outback" part. I've been trying to come up with a better path setup for a long time now but again I'm concerned that I may just be wasting my time. The only thing I did do was make the height section consistently {height}-playsets. Is that good enough or should these paths remove /swing-sets from the beginning? The actual /swing-sets page is a good and valuable landing page but then I'm not sure if it remains valuable to keep it in the paths for the product pages afterward. Any insight into this dilemma would be appreciated. I've been stewing over this for a long time and my reasoning always becomes circular since I can see plenty of reasons for keeping them the way they are and simplifying them.
Web Design | | EscaladeSports0 -
Tips on website redesign on site with messy URLs?
So I've inherited quite a messy website. It was in drupal and the owner wants it in wordpress. One of the problems is the link paths. Should I try to recreate them exactly? i.e. something/somethingelse/page/ or use redirects (which I'm not confident in doing). Also, some of the pages end in .html, others in a back slash and others without slahes, there's no consistency. Do you have any tips in general? I remember an older seomoz blogpost about successful website relaunches (with press releases and mass emails and stuff being sent out on launch to boot). Thanks!
Web Design | | seonubblet0 -
Magento URL Structure
I'm about to migrate to Magento and wanted to ask about the optimal URL structure for the following page: Knowledge Centre |-Videos |-Customer Testimonials |-Customer X Would it be better to use: Domain/knowledge-centre/videos/customer-testimonials/customer-x or Domain/customer-x Thanks in advance for any replies.
Web Design | | ssoneil0 -
What is the optimal URL Structure for Internal Pages
Is it more SEO friendly to have an internal page URL structure that reads like www.smithlawfirm.com/personal-injury/car-accidents or www.smithlawfirm.com/personal-injury-car-accidents? The former structure has the benefit of showing Google all the sub-categories under personal injury; the later the benefit of a flatter structure. Thanks
Web Design | | rarbel0