Welcome to the Q&A Forum

I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.

Just optimize your pages to focus on INTENT now, rather than specific keywords, thus reducing the chance of keyword cannibalization. Have an idea where you are going for each page, but really narrow down and focus the efforts. It's not really all that long, but Rand did an excellent write up on this (it's from 2007), but worth exploring further for sure to get the basics down. There is also a WB Friday from March this year where he touches on it. Anyways, hope it helps!

Oleg might have a point. A quick tool you can run to get a snapshot of his analytics, overlayed with the various updates for Penguin and Panda (and other non-named updates) that could have affected it. Use this tool quickly, and you should could correlate a penalty with his traffic. Titled the PANGUIN tool It's useful to get a quick look at his analytics when you connect the Google account. You will see a drastic drop in organic traffic, and it will align with an update Google did which may be the penalty Oleg was referring too.

Without direct access to his analytics, the site, his URL, the non-ranking keywords, the competitor site, etc, it's about the best we can do!

Hope it helps, if it's the case!

You'll have to have a very technical list of stages and list items closely monitored to ensure the best possible chance of success. In fact, in some ways, this could be a blessing if you have taken time to analyze the marketplace, the customer persona's, the sales funnel of your client, etc, etc. It obviously a tough call and you have some difficult recommendations to make to the client. I've been there!

Best thing is to be fully transparent and make sure they understand the implications of making a major move like this and the kind of time and work it will take to ensure a clean transition (well, cleanest it can be!)

You know they need it, but are worried about all the background work and critical technical steps to ensure a smooth transition to the new site.

Glenn Gabe wrote a great piece detailing some really important steps to take when going down this road! Check it out here.

Hope it helps! Rob

You could look at AWR 's (Advanced Web Ranking) software. I use it and it's awesome for tracking and reporting. Has the largest search engine depth for reporting (add any search engine you want/need) and product support will help you get it if they don't have it! It can be tailored to track any language KW needed and in any country. Reporting is awesome if you buy the PRO or AGENCY level software (I included the link above), but does require a little time to learn. It's costly as well, but proves to be a tool I can't operate without in my practices for client projects.

My advice is to purchase a domain you can/will build a brand around. Stick to the brand URL/domain as exact name match domains have been flagged by Google for top rankings. Optimize the site for both targeted traffic and local and national/international search traffic. I'm a big believer now of brand domains, and developing links to those sites with links that reflect, brand mentions, KW mentions for correlation, social mentions and inbound related marketing content development to strengthen the domain's total overall market presence.

Another reason to keep the domain 'brand related' is about the UI/UX for recalling it. If it's some crazy long typed domain name with KW's and brand mentions, it becomes tedious to remember and type out Using the brand name as the focus and URL will keep it straight to the point for the user and marketing behind it. NOTE: Make sure to research out the social profiles of any URL you are looking at, to build up around as you want to ensure you can lock them all up prior to purchasing anything

Either way, your best bet with a completely new domain will be to focus on developing out a local SEO strategy and supporting that with targeted content and social media profiles. This way, when you are ready to gain and target a larger audience (national?), you have the backbone profile on the site to reinforce the effort.

Hope some of that helps

You could use this strategy, if you wanted. There is nothing wrong with assimilating an x-competitors domain URL and turning that ownership into a site your company uses and 301 redirects (perhaps they had a strong brand following?). You might be able to leverage some of that related traffic and turn those visitors into customers. You will want to look at the DA/PA, but as well, the # and quality of the backlinks that were acquired during the process when they owned it. Make absolutely sure it's a clean URL, with clean related backlinks that aren't tied to bad areas, because that will funnel down through to your site via the 301 redirect, if you go this route.

I had this happen to a company/client site. They stole an expired domain from the main competitor who was still in business and re-appropriated it for their own use in PAY DAY LOANS (which had absolutely nothing to do with the original destination URL it was originally taken from). Then, that SPAM site/company went out of business for whatever reason, and I was tracking the domain to re-acquire it myself (through auction) and hopefully be able to re-use it for the main site. The site's profile will probably need a major backlink analysis to see if it has been corrupted by this company who bought it when it expired and used it for spam related work. Auugggh.

Sometimes, these types of strategies do work, but you have to carefully evaluate and plan the benefits vs the cons and cost. I'll leave it up to you, but that's my 2 cents

Cheers!

Hi Sina,

For your first question, make sure you have Google Webmaster Tools setup (which I gather you do) as you have received a 'low quality/spam links' message by them. I should add that dealing with an 'unnatural link profile by Google is a whole other project!) and super important to boot so get on top of that also! Open Site Explorer is a perfect place to start, to crawl the links and to profile your entire linking domain profile. From here you can begin to examine domain link profile by filtering through options to identify ones which may be causing you that warning from Google. This will need to be rectified in order to ensure solid indexing of your site pages. You will need to clean these up in order for the rest to work and be effective

Now, to look at the indexing issue you asked on. If you look to the right in Webmaster Tools once you login, on the dashboard, you will see a section called SITEMAPS (3rd on the right once you click into the domain) from the main panel. Click on the TITLE of this section from the dashboard, and you will land on the SITEMAPS report file. There is a wealth of information here from Google about the indexing health of your site.

There are 3 steps here, Google needs to have done in order to identify which to help you figure out the information you are looking for:

• Crawling
• Indexing
• Ranking (what you see in the SERP results pages using search terms or Google Operators for site review.

In order to see any results at all, you need to ensure you have a SITEMAPS.XML file built, loaded and submitted to Google. It also needs to be configured properly and have no errors for proper processing. This is the only way you will get clear snapshot of what has been indexed based on your XML file by Google. This will tell you have many pages you have indexed in their index, but not identify. If you don't have any at all, it will state it.

it's also time to look at your robots.txt and .htaccess file to ensure those are configured and installed properly. This would be another troubleshooting step, but seeing as you have a unnatural link profile, you may want to take these steps first. Ensure you don't have any of the   <noindex>meta fields listed here as well site-wide.</noindex>

So, from here, once you login to Webmaster Tools (dashboard for the site you are referring to you) under SITEMAPS, you will see a section saying XXX number of pages submitted and XXX # of pages indexed along with any errors and warnings you are getting from them now in that box (link warnings will be here too!). This will give you some important informtion which you can log in an Excel file later Here is where you will most likely see that linking domain link alert from Google as well.

Now you have Google's 'indexed pages' view. Now you have to dig a little.

----- GOOGLE OPERATORS ---- Now, once you have some data from Google WebMaster Tools as mentioned above, You can now go to Google.com (or the Google index you want to see like .ca. or others) and use Google search operators to speficially see which URL's and pages have been indexed by the engine. There are a few different ones you can use below. I found a great resource below and copied in the link.

Domain search with - site: Operator 
(site:google.com)
This should returns results only from the specified Domain.
So you will need to be careful if your site is with a SubDomain (or multiple SubDomains) ("www" is a SubDomain).

Domain search with - inurl: Operator 
(inurl:google.com)
This should return results that contain the specified Domain.
This may not be only from the site in question though!  It is possible for other sites to contain your domainname in their URLs (whois.domaintools.com may have such URLs etc.)

Domain search with - site: and inurl: Operators 
(site:google.com inurl:google.com)
This way you limit the results to your Domain Only ... and it seems to generate more "reliable" results than the site: operator alone.

Domain and Path/Query search with - site: and inurl: Operators 
(site:google.com inurl:/somepath/somedirectory/)
(site:google.com inurl:?this=that&rabbits=lunch)
This way you limit the results to your Domain Only ... and focus on a specific directory/folder or set of paramters etc.

Domain and FileType search with - site: and filetype: Operators
(site:google.com filetype:html)
This limits the results to those from your Domain, and to a specific type of file.
Please note - the filetype: operator may not show All of that type - it may only work for URLs that end in that type.  thus if you serve content as html, but without the .html in the filename - they will not show in the results!)

Domain and Path/Query search with - site:, inurl: and inurl: Operators 
(site:google.com inurl:google.com inurl:/somepath/somedirectory/)
(site:google.com inurl:google.com inurl:?this=that&rabbits=lunch)
This permits you to start limiting the results to specific parts of your site if you need too.

Make sure that your site pages also don't include in the section the <meta-noindex>or <meta-nofollow>tags. This would tell Google not to index or follow the pages from your site  </meta-nofollow></meta-noindex>

Ensure that you have, in your .htaccess file the proper redirects for the site if you find you have duplicate content. Ensure you are 301 redirecting the non-www to www versions of your site and pages (or vice-versa), whichever you prefer to have indexed by Google to ensure clean indexing of the site. This will make sure you don't have problems indexing wide for search.

TO NOTE

---- SERVER LOG FILES ---- (Note: please make sure that you request log files) from your hosting company too. If you don't have access to server log files for hosting traffic, switch! Log and keep an eye on these as well for information for your needs. This process is not a fast or easy one and does require some work to detect. Don't get lazy. This is a crucial step to keep an eye on.

What I recommend next is starting to keep log files if you aren't already and tracking those on a weekkly pr monthly basis (which ever is easier). The reason being is once you get indexed to Google, you always want to keep an idea of what is indexed and what isn't (dropped) or de-indexed pages. This can also help identify early problems (or penalties) from Google if you see trending things happening day over day or week over week.

Hope this helps point you in the right direct. Remember don't be lazy here Exhaust all options to indentify your problems! Cheers,

Rob

Hey Justin,

I've done the complete DistilledU training. It's advanced in sections and at times, very basic. It's pretty much covers everything tho. It's very much learn at your own pace, as is MarketMotive and I have all my strategists or consultants work through Distilled and Moz as part of the their training for in house work. I don't know anyone who has done the Market Motive courses, but I can tell you after spending a little more time on it today, that I will be going through and possibly ordering it. We are also HubSpot certified as an agency so many of these certifications would benefit that tie we have with their products.

My guess, the advanced training you would be looking for - would be MarketMotive.com as I am looking at it myself for our agency and our teams! That's my 2 cents I plan on getting budgets set aside and getting it all lined up. I'm sold and going to move it into the pipeline.

My suggestion would be to go beyond creating 'yearly' top lists for the site (these are old and tired). Look to create an 'Evergreen' content page that you can use and leverage year over year, build on and create a community and discussion around. Discuss the changes each year by revamping the list, ask people their input (UGC) and discuss why some of the one's that fell, did, while also pointing out new one's didn't fall and why

By creating a page like this - you leverage the long term effect of a page that never gets old, or outdated (as one does with regards to a specified URL like 2012 or 2014) in your examples. This will also help you create a very strong profile from a backlink perspective as your links will accumulate into 1 evergreen/lasting URL - that never gets outdated with yearly updates you will make. Might want to use the META information for data posted and date expired to ensure that the crawlers know to come back and recrawl when a page is live. Ensure it's mapped and setup properly in the Sitemap XML file too

I think the advantages of moving towards this will help your link profile, leverage a great piece of content year over year, making it move 'sharable' from a social media perspective and leverage long-term value.

Just my 2 cents to help you out

Cheers, Rob

Hi Brant,

What you are talking about is Multilingual SEO processes. There are a few ways you can go about doing this.

You can either go with:

A) go with the following setups for the domain with regards to the site URL/sub-folder structure.

www.mysite.com (english)

www.mysite.com/sp/ (spanish)

www.mysite.com/fr/ (french)

www.mysite.com/de/ (german)

etc, etc, etc..

Or:

B) Or, you can also go the route of picking up the same domains name with needed country level extensions that are part of that country (like .ca for canada, .de for germany, .com for USA) etc, etc.

I prefer option A for many reasons, but everyone has their preferences

If you go with A. Keep the domain setup the same and build /folders/ with duplicates of the site pages that are target focused in the target language.

If you go the route of using sub-folders - you will need to inquire about setting up geo-location services at the domain/hosting level (through IP detection)

If going with the sub-folders - don't forget (from a user and experience perspective) on the site to make sure to allow users to 'choose' which element/language manually from the sites' homepage, if offering more than 1-2 languages (expansion) if you go to 3-4 or 5 versions.

This process is very intensive, and needs to be done carefully. You want to use professional services for translation, as Google Translate, or other online services aren't always accurate in sentence structure.Google does not recommend automatic translations.

If you go this route, you will also need to redo a complete KW audit from a search engine optimization perspective, so you have the RIGHT keywords that people use for that market (products), in their own languages. English isn't always a market parallel when languages are involved. Keyword translation is very important here to be successul with customers and target search.

** Using sub-domains can also be done - but sub-domains are considered to be independent domains by Google and therefore don't pass link juice' and value for inbound links across the whole site. Sub folder structures are best for allowing link 'juice' from link building effort' to be passed to the entire site.

If you go with A) - because you are using /folders/ for each of the domains you want to target for each users language. This type of setup is less expensive as well (cost of purchasing more domains, hosting etc)

Try to avoid using geo-location at the hosting level (from an IP address perspective) as it isn't always the best option for your user experience. Giving users the option to choose the language they want to use/see. Allowing users to choose the language they want to view the site in, will help them. Just becuase someone visits a site from the U.S - doesn't mean they are English (they could be Spanish, Chinese, Russian etc) and want the option to choose the language of the site you are promoting.

Remember to use UTF8 for non english language character encoding (on pages, URL's etc)

Presenting sites in multiple languages isn't 'duplicate content' when breaking it out into various /folders and then languages.

*** This is also great user experience and if done properly can help you retain the visitor and convert them into a customer/client as you have taken the time to build out information in their native tongue.

A couple of good articles on MSEO (Multilingual SEO) to help you along. With this, you could probably dig for more information too.

http://searchengineland.com/globalizing-localizing-e-business-five-steps-to-multilingual-seo-success-47127

http://www.searchenginejournal.com/multilingual-seo/19903/

Sorry for the long book of information and links! Ideas just kept coming to me while I was writing!

Cheers, Rob

Hi Patri!

OK, don't get frustrated too easily, it's really not that difficult but I could understand how it might look confusing to a newer client with the site redesign.

NOTE: MOZ doesn't work like Screaming Frog, with instant results upon crawling a domain, this you need to take into account first and understand. You need to setup a profile (campaign) for the website you want to crawl for data. With each PRO account, you get 5 campaigns to build and track while working on them.

First, sign into your account from the homepage

Second, click the MOZ logo and go to the site's main homepage. Look to the far RIGHT MARGIN at the TOP and click the button saying CAMPAIGNS & TOOLS. Once you are on this page, you will see a BUTTON in Blue titled SETUP A CAMPAIGN. Follow the steps to enter the URL, search engines to track, a few keywords to get you started and possibly the Google Analytics profile, to start gathering the information. This will create a CAMPAIGN for the site you are trying to crawl. It will start automatically and email you when the report is ready to be viewed. It's not automatic and might take some time, depending on how big the site is to get your crawl and data report.

You can access all the Products MOZ offers at this URL: http://moz.com/products and from here, click on the old disk (looks like an old 8" floppy disk), titled TOOLS and DATA. In this section, you can get to all the various tools we use as SEO's to analyze and get work done

Hope this helps! Cheers

You definately don't want to use a 404 error code, so avoid that at. There would be a lot of 301 redirects after that as Google isn't a big fan of 404 pages and it doesn't help your 'user experience'.

Because your product pages (individually) might be gaining links and resources/mentions/social mentions, etc, from customers as they find products, a 404 would produce a loss in valuable inbound linking juice into the domain.

I would simply keep those pages live at all times, but build on the pages/products description, history, talk about it's features, etc, keep those deeply seeded and index'd pages in the domain. Then when they come back online (if they do) ir provides users excellent content about the product and in parallel works with thier user experience.

If the product after time doesn't return, then just work to find a solution for those specific pages. Perhaps a directory of 'out of date products' that visitors could reference if they were looking or searching for something in particur on that site - and offer an alternative (if available) to them in it's place?

Hope this helps a little. Rob

Hey Justin,

I've done the complete DistilledU training. It's advanced in sections and at times, very basic. It's pretty much covers everything tho. It's very much learn at your own pace, as is MarketMotive and I have all my strategists or consultants work through Distilled and Moz as part of the their training for in house work. I don't know anyone who has done the Market Motive courses, but I can tell you after spending a little more time on it today, that I will be going through and possibly ordering it. We are also HubSpot certified as an agency so many of these certifications would benefit that tie we have with their products.

My guess, the advanced training you would be looking for - would be MarketMotive.com as I am looking at it myself for our agency and our teams! That's my 2 cents I plan on getting budgets set aside and getting it all lined up. I'm sold and going to move it into the pipeline.

It could be noted that depending on the DMOZ listing you are going after, in the vertical or niche you focus on, it could be months to get a listing approved depending on the moderator watching that category. Just a little something to consider after you submit the site, if you haven't already. Don't submit multiple times

Also - if you are using the DMOZ listing (after it's live and approved), and have a specific "description" or "title" for the site or page you are using, and don't want to use it across Google's search index, make sure to use the META field on your page. NOTE: This will only apply after your listing if/when is approved in the DMOZ directory. I took a small piece of the content from Google's product support page below and pasted it in right here:

One source Google uses to generate snippets is the Open Directory Project. You can direct us not to use this as a source by adding a meta tag to your pages.

To prevent all search engines (that support the meta tag) from using this information for the page's description, use the following:

To specifically prevent Google from using this information for a page's description, use the following:

If you use the robots meta tag for other directives, you can combine those. For instance:

This is a good Google Product Support page to visit about TITLES and DESCRIPTIONS and how they handle sometimes overriding the TITLE or DESCRIPTION field based on your DMOZ directory listing.

Cheers and good luck!

Absolutely! This is probably a priority project in my eyes if you are serious about building this up and going in the right direction now.

Moving the BLOG to your domain.com will not only improve the relation to your site and content, but brand it as well. Having the BLOG on another  domain (as it is now) might help you from a link building perspective (more than likely not helping very much) due to the fact Google would know you own that domain, and perhaps place  less emphasis on  the inbound links to the main site.

First - setup your site/domain to host the BLOG as you mentioned. www.domain.com/blog.  There are a  few reasons for this.

1. It will allow you to reap the rewards of the  content you build (supporting your site/company/mission) and support the main domain,  and it's

2. The content you build, share and move into the social sphere and space will allow for inbound links to be shared across the entire site/domain. (don't build it into a sub-domain like blog.domain.com as this  is considered to be a completely separate domain and  won't pass any link value and  juice across the domain).  sub-domains are considered to be domains by themselves in the eyes of a search engine like Google.

3. The content you build (and load daily to the BLOG) will keep search spiders coming back for more

4. Keeping the BOG content on the main domain, allows you to share the content of the BLOG to your web visitors who might be searching via BRAND or specific, helping associate the brand with the content marketing resource you are building. This in itself is a gold-mine, as it will also act as another source for long-tail traffic opportunity, but you'll have to do  your due diligence on this from  a research perspective to capitalize on the traffic.

5. Content marketing is going to be BIG  (as it's already on the rise and exploding now). This will all fall under your efforts for the BLOG and  should be focused on.  The value here is  that  over time,  Google will begin to apply TRUST and AUTHORITY factors to the content you write  and submit - helping to support your brand as a  quality resource of shared information for people.

Make sure to use rel=canonical from  the old location URL's and point those over to the new URL's on  the domain.com/blog listing. Also make sure  to use rel=author for each of the articles on the new blog from a META position.

NOTE:  Handling a migration such as this is very complex (especially if the BLOG is extremely large with thousands, or 10's of thousands of posts and articles). Even a few hundred can be TRICKY!

Not only do you have to setup the files (BLOG) on the new domain, but you will have to write and execute 301's for every single article on the old location/domain and point that over to the new one.  Some CMS's like Drupal can assist with this if your programmers can handle writing the scripts. This is a  very technical undertaking, so make sure to do your research.  If it's a small resource, you can still follow the same protocols, but it will take much less time to complete.

I recently handled and oversaw a technical project like this months back that took quite a long time to do, troubleshoot as it had over 30K articles and 25K in image files over the past 6 years! It was a huge undertaking that  went extremely well, but you have to be patient.

Hope this  helps some!  There's probably a little more I didn't mention as I'm late for a  meeting with a client!, so if  you have questions -  let me know!

Rob

That's pretty straight forward and almost answers itself

What you need to do is rework all the product descriptions you sell (that are/might be duplicated on 1 or 25, 50 of 100 sites). You need to work on then optimizing the framework of your site (technical work), write great compelling titles and description tags, good H1-H2 usage throughout, copy placement, integrate UGC (user generated comment) to write product reviews and notes on current inventory or sales experiences, and of course have some sort of plan sketched out for a social media and marketing push to build awareness and traffic to the site - it'll be difficult. All the while and doing all this you need to consider some sort of content development strategy (blog?) which could highlight certain products daily? weekly? monthly? Integrate that into a media delivery email campaign to gain new potential sales leads from site visitors, offer promotions too, etc? Opportunities are endless here and sometime frustrating as you work through and find the right formula that works.

I always fine these problems fun to work out. Sometimes I get carried away!

It's not an easy job, I won't lie. I recently had a client on a site for a client like that with over 1000 individual products (and that's small compared to some enterprise-level sites now) and it's a long process to do, but as you work through it, optimize it, test it, re-test it, re-work it again and again, you'll find the right formula to get those page indexed and ranking. Adding that personal touch to descriptions by re-writing them as well, gives you opportunity to leverage other potential KW's for POW (points of entry) from/through organic search, keeping in line with the primary KW's you are trying to target.

Create a great user experiences as well Look to see what the other sites are missing. Look at the site from a 'buyer' perspective', what can you improve on? image galleries? sign ups? search function to improve product location? etc.. I don't think the other sites who are ranking above you, have all that nailed down, unless they are a global client like Target, Walmart, etc, etc. There is always room to improve !!

Hope some of that helps. It should get you started for sure!

Hey Ruben,

Are you looking to build out content for your own blog as you mention in paragraph 1, or for other blogs and media sources, that would be hosted on alternate sites/blogs etc? I found this to be slightly confusing, but not in a bad manner.

Creating content is the first part of the puzzle You then need to figure out how to best get that content out to the world, and 'shared' across the web and in front of people to view, read, share and share more!

I would look Rand's recent WBF posting and figure out where you fit and into which path. Of course, you want to provide great content, that's the ultimate goal, but at the same time you are in the long run hoping for inbound links to be sourcing your content as an authority, right? This was a great Link Building vs Content Marketing post. It'll be very useful and help you identify which path you need to take or which one works best for your firm's resources. As you will handling your content development or content calendar, you will essentially be working as an SEO to get that content created around target keywords you have or research and topics you want to cover in the legal industry - while also trying to engage users and readers to read and share it across the web with other groups.

I would consider, if you haven't already, creating a LinkedIn page for the Law Firm. I researched it quickly and couldn't find the firm itself, but did find 2 of the people/attorney's that work there now. By creating your firms page, you will have a place to publicly share your content to build a following of readers. LinkedIn is a great resource for networking as well - and building that trust there is a key factor. Having your blog setup with RSS will help move the content into the media stream, which could potentially share the feed across other sites looking to pull in RSS links to their blogs or sites of similar niche markets. Don't forget all the social media profiles you should have, FB, Twitter mainly. Perhaps if you wanted to start doing video and media marketing a YouTube channel for the firm? Remember, you have think about the ways to get your content out to the marketplace, to share Tie any social media accounts to tour site, law firm online and the LinkedIn profile so people can find you quickly and easily. Maintain consistency among all the profiles (descriptions, pictures, info, phone numbers, etc) to keep everything lined up too.

This was also a great resource in Link Building and Growing Popularity by Moz. It's part of the Beginners Guide to SEO series, but should also help you wrap your head around the processes involved. The 2013 Link Building Survey by Moz offers some great up to date insight as well. Read that here.

Doing reverse search might also help you. Find legal firms that are ranking in positions you want to try to achieve. Research and profile their back-links and see if there are sites/blogs/sources/news or sites that you should be getting links from, or want links from Then it's about 'outreach' and contenting them to see if they might be interested in allowing you to guest post on their media sources. It's a long process, but worth the effort and time. You really identify some sites that you want to set as goals to start ranking against. If time isn't an issue - this is a perfect avenue to take. They might even be interested later in guest posting on your site/blog. If you want your blog to be a source for valuable content, don't always assume you should have the posting done in house of by your staff. Find sources that might help you build a valuable community with information that matters, and work to build that community into the best blog about legal information/etc ever!! Keep them coming back - and that might mean working with guest postings, guest authors, professors, other lawyers, etc, etc.

You might want to consider running an analysis of your site now (back-links)- see if you have broken links in your profile that you can repair and reuse. A great way to fix possibly 404 inbound errors that might be driving traffic nowhere!

NOTE: Do watch how you handle the anchor text now though going forward. Really work to keep a totally organic and not 'indexing footprint' with overused anchor text. This should and will keep you in the good graces of Google Ross Hudgens had a great post I just linked to for you above

You might also want to consider reading the following article on Scalable Content Production. It's got some really great insights on building content and scaling it out. This will help you plan going forward as you start producing content for the web.

Do you have a program to start tracking projects, and processes going out for content creation? I have been using Trello for some time and it's great for SEO or content writing project tracking. Try it out, it's free and a great source you can tie into anyone involved with your ongoing projects.

Anyways, don't want to keep you forever and a day! Hope some of this helps you out and gets you started. All the best.

Cheers!

Yes! I actually find it very frustrating. I'm not happy with the new tool by Google, and with the new tool, we will be losing more valuable search data to make decisions from the old Keyword Tool. I'm currently use Jaxxy (testing it out) and Bing. I'm still using the old Google keyword tool, until the take it out of commission in the coming months.

Although the Moz software is awesome, it only works to configure and setup campaigns if you are a PRO member which comes with a 99$ fee per month. This isn't for everyone unless they can use the software more than once.. I would suggest grabbing a few free tools online to use. You can check out : ScreamingFrog and/or Xenu Link Sleuth

Each will provide you with detailed reports to filter through and see content from your site. ScreamingFrog will provide you with data for up to 500 URL's for free. You will need to purchase the license to go deeper, depending on your site.

This one is a great for getting HTTP header checks and site wide duplicate content error notifications.

If you want to try a tool to verify online duplicate content - PageSpotter is a checking and monitoring tool.

A great post by Google Webmaster Center Blog about Duplicate Content and why you need to address it to help with your site.

If you plan to go the route of moving the site to a new domain/URL this is a great forum piece on the steps you need to plan and execute for a clean move.

Hope some of this helps you out!