I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.

Hey Justin,

I've done the complete DistilledU training. It's advanced in sections and at times, very basic. It's pretty much covers everything tho. It's very much learn at your own pace, as is MarketMotive and I have all my strategists or consultants work through Distilled and Moz as part of the their training for in house work. I don't know anyone who has done the Market Motive courses, but I can tell you after spending a little more time on it today, that I will be going through and possibly ordering it. We are also HubSpot certified as an agency so many of these certifications would benefit that tie we have with their products.

My guess, the advanced training you would be looking for - would be MarketMotive.com as I am looking at it myself for our agency and our teams! That's my 2 cents I plan on getting budgets set aside and getting it all lined up. I'm sold and going to move it into the pipeline.

I would say there is another option Julien. Just because your 'primary' KW is the focus of the homepage, it doesn't mean it is the highest converting KW for your company/site or for that specific product. Of course, you have to dig for data a little looking at how best to approach it and how that internal page performs, what KW's drive traffic (digging deeper than not provided)

Yes, your homepage has the most domain authority value (mainly, but not always). It's again, not the best page to rank for all your terms, if the bounce and exit rates are above average and/or high. This indicates that those KW's are not converting for your homepage at the best possible rate.

In the past, I have moved the KW focus to the actual product landing page and taken the focus away from the homepage, optimizing and working on improving the UI/UX, information, product, image, video etc, on that specific page - in hopes it would outrank the main primary page and thus, convert at a higher rate. As these product pages when worked on helped the 'visitors' get directly to the page that they are looking for, without having to search for it and navigate to it from the homepage (yet, another click). Why not simplify the process sending them directly to the main page of information?

Work to identify other KW's you can use to draw focus for on the main homepage and shift that focus around.

When building out your product page for the KW, I suggest as I mentioned above - work everything about the UI/UX, design, information, photos, videos, etc etc making it an extremely valuable page (think - make it THE MOST valuable page you can think of) to help visitors, thus, more than likely converting at higher rates, decreasing bounce and exit rates to the page.

As well, the added page authority, which will strengthen the domain authority overall on the site will improve the overall experience to users.

Just a thought to help you out on success I have had with similar issues.

Cheers, Rob

In my experiences and tests (although some disagree in search) don't forget to consider that (folder depth) IE - number of directories beyond the URL may have an impact on your search performance I can have an impact/factor in how deep spiders both crawl and index sites with regards to relevance and competitive landscape mapping. Just keep in mind

So you with www.domain.com/category/images/anotherfolder/ might be much longer to get your images ranking vs www.domain.com/images/ - but again, it doesn't always work in a framework for architecture if you have multiple, hundreds or thousands of /category/ sections in the sites design.

Try to trim down your URL to make it the most simplified, but user friendly (as possible :). Keeping it short for any pages and or directories also makes it more user friendly in that people can remember where the file was and the URL it was on

Folder location still has impact on crawl depth and rankings. The above mentioned features to improve relevancy for images are still useful (see post above), so ensure to name each image, and use hyphens between words, use the IMG ALT text on every image to identify, and the location of said images on various location page/URL's.

If you can get around removing the /category/ folder and reducing the URL to www.domain.com/images/ where all your image files are located, that might be better, but I have only used this in a handful of cases. Usually, more often than not .

Hope that helps!

I think you should register the .sg domain for sure and get started. It's going to take some work to help get the domain built up with authority. If you start with the .sg, and later want to move into the more .com.sg, you could then strategically plan a 301 plan for all your sites and move the site to a new domain.

There you have it .sg is the best option for now. Just build a solid strategy around your site, social media, content and inbound marketing and help push and drive traffic to your business. It won't happen overnight and will require work Good luck!

This information might help you make a decision, but it sounds like your strategy will be mainly focused on the Signapore marketplace. I would read this to help you decide which domain you want/should run with based on the business or personal site and geolocation for operations. Hope this helps you a little. Without more information from you, it's difficult to give you points on which one would be better based on your goals

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The .SG domain has 9 extensions as shown below :

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| sg | This category is available to all with a valid Singapore postal address. A foreign applicant may apply for a domain name in this category as long as it appoints a local agent having a valid Singapore postal address as the Administraive Contact. |
| com.sg | Commercial entities may wish to register in this extension. Applicants registering for a .com.sg will need to be either registered, or in the midst of registering, with the Accounting & Corporate Regulatory Authority (ACRA), IE Singapore or any professional body. A foreign company which is not so registered may only apply for a .com.sg domain name if it appoints a local agent as the Administrative Contact. This local agent shall be a legal entity that is similarly registered by any of the afore-mentioned organisations and is duly authorised by the foreign company. |

Yes, it looks spammy too and really isn't helpful to users and visitors who are reading the information you are writing and sharing. Don't scare your users away with spammy looking links. It's probably affecting the on page elements as well as constantly reproducing the same (internal or external links) on all these blogs posts. These type of 'footer' links at the bottom of all the posts also look spammy to the engines. If you do keep them there, select only 1-2 that are of importance and rel=nofollow the others. I

My recommendation if to link naturally inside the site and blog. Don't just link to yourself., your products, or your pages. Be bigger than that Link to other outside sources as well. Don't be afraid to expand on the type of links you use inside your content. Most people are, but when you link intelligently, and for the benefit of the user, the page's performance, click through, time on page/site, etc will improve. It's a win/win for you and your users experience. Not only will you see in time that you are linking to other really valuable sources for your clients, those sites will be watching who is linking to them, and might garner the attention of the staff there for a natural link mention on their site, or request for a 'quest post'.

Hope some of that helps! Cheers

Are these FORUM posts/page URL's part of the primary root domain? Are they in a separate FOLDER or DIR within the ROOT of the site? How is it structured? Are they still being crawled and indexed? Are they still indexed?

My bet is that you could map out these old post/URL's and possibly 301 them to more relevant information on your site, that deals with, or discusses the topic at hand. You don't want to flat out remove them, have a pile of 404 error's show up and then have to worry about salvaging the damage later. Map out the pages you want to dump - see if there is relevant more up to date conversations that are within the same topic and 301 redirect them to those locations.

You might want to considering removing the one's you can't 301 to more up to date relevant information, if there is no page to do so. You could map these out and possibly create content on the site or BLOG that answers the forum's post, but that might take time and money? That way, future people would find information to handle that very question and not be posting a question about it in the Forum

Unfortunately, in my experience, FORUM's have this issue and I think will continue to have this issue. There is no once recipe to fix the problem of outdated forum posts, or outdated URL's  - but you can leverage some of that and turn it back into traffic for the site - and traffic that is still valuable if it has a purposes (redirect). If not - you can remove the old URL's/posts, let them 404 and remove them through GWMT systematically as they begin to populate your crawl reports from Google.

Either way, it's an option to look at to clean up the site and site pages/depth if you feel those pages have little to offer UX or visiting customers Remember, Google has confirmed that pages that hurt your overall site score, can pull down your natural rankings in the SERP's if pages that are of low-quality don't help the site, users or the user/customer-visitor experience.

Hope that helps a little! Cheers

Make a list of each site you want to look for guest blogging and posting opportunities. You are geo-located in the UK, so I would even segment those lists into 2, .com and .co.uk sites. Then look at the domain profiles, DA/PA and back-link structures. Map out all the data to profile each site you can (use Moz! tools) and list out all the data.

I would then start to prioritize them in each category. I would certainly look to use the .co.uk sites over the .com, unless the .com sites are heavily authority related. That's about that. The .com's aren't a total loss, and consider using them when the domain profiles you gather show that they are themselves authorities in their niche markets.

Cheers!