Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does adding lots of new content on a site at one time actually hurt you?
-
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
-
I agree with all colleagues above, I cant see how your web site will be penalised due to lots of pages uploaded at the same time.
However Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually. This means thought that you will add hundreds of thousand of link a night. Here is the related via by Matt Cutts:
Hope you find this useful!
-
It is a real estate site and the content is a directory of the various condos available in their community. The pages are all unique and have real valuable content, so I don't think there will be any issues with content quality.
There is new content and blogging that occurs regularly on the site. I think that the client's concern comes from some old concepts that if we're only adding content infrequently, but in mass, that it may be seen as spammy.
-
I agree with Jesse. Earlier this year we added a new data-driven section to our website that included (believe it or not) 83,000 pages, all unique in content since the information is highly technical in nature. No associated penalties have resulted from this.
-
I agree with Jesse for the most part. I think the key is: what kind of content we are talking about? Adding tons of low-value, thin content pages to a site all at once (or even gradually) is probably going to diminish the authority of existing content. I do think that adding thousands of pages that have no page authority to a site that contains pages with a decent amount of authority could, theoretically, dilute the authority of the existing pages depending on site architecture, internal linking and the ratio of existing pages versus new pages. However, I would expect this to be only temporary, and if the new content is great quality, should be nothing to worry about long term.
-
Thanks Jesse, that was my thought exactly. If anything, I see incrementally adding the content as a negative thing, since it will lead to a less than complete user experience.
-
No truth to that whatsoever. That's weird paranoia.
If there was some sort of problem WITH the content, maybe. But there would be no penalty for all new content added.
I've done total site overhauls plenty of times and they get indexed quick with no penalties.. (although I will say the speed of this seems to be in flux, but I digress.)
Don't let the client worry about this. Think about any website that initially launches: why would Google penalize that?
Hope this helps. Paranoia is often the toughest challenge when it comes to dealing with clients/site owners.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How often should I update the content on my pages?
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help? All my Meta tags and page descriptions were updated over a year ago - do I need to update these too? We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further. I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors. Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂
Algorithm Updates | | Lauren16890 -
Moving established :COM site to a .ART domain
Hi! We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course. We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results. From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above? Does anyone have any experience with regards to this consideration? Thanks!
Algorithm Updates | | bjs20100 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Frequency & Percentage of Content Change to get Google to Cache Every Day?
What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.
Algorithm Updates | | bozzie3110 -
How do you block incoming links to your site?
With the new update to google focusing on link spam and multiple anchor text ? If you have incoming links that you would like to block or make no follow?
Algorithm Updates | | HelpingHandNetwork1 -
Lost 50% google traffic in one day - panic?
Hi girls + guys, a site of us were hit by a google update or a google penalty. We have lost 50% google traffic in one day (25th april, 2012). (Total visitors in average per day: 6k, yesterday: 3k) It's a german website, so I think google.de (germany) was updated. Our rankings in google.at (austria) are also affected, but it's not that bad as in google.de. We have not done any specific on page seo activities in the last two months. GWT doesn't have any message for us (no critical errors). After my first analyse I can say this: google has indexed 17k pages (thats fine) we are on 1st place with our domain name the last three days, the google traffic went up (+20%), but yesterday it was 50% below average (so -70%) last week we had a very good day, we had twice the traffic than normal, but this calmed down the following days we have lost number no. 1 places at two high traffic keywords. We had these no 1 rankings for years. We have been outranked by two of our competitors, but they have not done any onpage changes. We have lost a lot of positions at a lot of keywords. But there are also keywords which moved up. We have good content, useres are visiting 5 pages in average. No virus, no hacker (no hidden cloaking page) it's an old domain (2002) Lot of (good) inbound links Lot's of likes, g+. Good twitter activty. So, all in all I think it's more likely a ranking algo change than a penalty (a penalty for what reason?) My specific question(s): Is there any "check list" which could help me to find out the reason for this mess? What is the best strategy to regain the positions? New HTML code? New On page seo? (seomoz grades most of our important pages an A) Any idea would be appreciated! Best wishes,
Algorithm Updates | | GeorgFranz
Georg.1
