It is a real estate site and the content is a directory of the various condos available in their community. The pages are all unique and have real valuable content, so I don't think there will be any issues with content quality.

There is new content and blogging that occurs regularly on the site. I think that the client's concern comes from some old concepts that if we're only adding content infrequently, but in mass, that it may be seen as spammy.

Thanks Jesse, that was my thought exactly. If anything, I see incrementally adding the content as a negative thing, since it will lead to a less than complete user experience.

When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?