Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
A site is using their competitors names in their Meta Keywords and Descriptions
-
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet.
How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
-
Great feedback folks.
Using Competitors names Is furthest from my mind. I prefer to focus on getting good Organic Search Traffic by ethical means. I was surprised when I came across this issue, because of who's doing it (a major player) and because it's a recent enough tactic of theirs, so I decided to ask for a second opinion.
Thanks for these great answers
Chris
-
Chris,
We ran into this with another firm in the Seattle area. They were using all the names their competitors in their meta descriptions and they did go so far as to include specific pages dedicated to each competitor. In the end several of the companies went after them for copyright infringement as they violated their copyrights to create these pages. This is a more aggressive path but it is one you could consider.
Ron
-
They will never rank highly for those keywords unless they dedicate the whole page to thier competitor so it's pretty pointless!! Using AdWords they might get a few visits but they will pay a premium for the clicks as the quality score will be low.
Also, and as mentioned above, it's deceiving the user which is never white hat SEO so I would advise against it.
-
It's an interesting question, because it leads to a whole lot hypocrisy on Google's part. If you can buy your competitor's name in adwords, then you should be able to use in your meta-description without any penalty. I'm not sure what ethical leg they would have to stand on in that case, but to answer your question:
Whether or not you should add the competition's brands depends a lot on what you're selling, but it strikes me as an overall bad strategy. For example, if you are competing with Zappos, it might be okay. Why? Because, people don't buy Zappos, they buy shoe's that Zappos sells. So, if someone ends up on your site, because they thought they were going to Zappos, but instead sees the shoes they want, it might be okay. People do this all the time with software.
Now, if your competition is the iPhone and you redirect someone to a Samsung site, I'd say you're in trouble. Not only will the user be far more displeased than in the previous example, BUT they are much more likely to pogo-stick, as well. It's one thing to have a pogo-sticking problem because you don't have good information, but if you actually had decent content and just slipped in the competitors name in the meta description, you may create a pogo-sticking problem for a site that doesn't deserve it. In essence, you could hurt your ability to rank for what you built the page for, in the hopes of picking up a few more customers on the fringe.
Best,
Ruben
-
It's definitely not a good idea. People don't like being deceived, and I imagine all of these pages have miserable bounce rates. As a user, imagine clicking on a search result thinking you're getting one company and you end up on the landing page of another. Definitely a poor user experience.
In Google's Quality Guidelines, one of the things they specifically mention is:
https://support.google.com/webmasters/answer/35769?hl=en- "Don't deceive your users."
As for this site using the competitors names in their meta keywords (outdated) and their descriptions, I don't know if Google has a specific penalty to address that specific issue (maybe others will comment on that), but I do know that Google is looking for accurate information in page titles and other areas of the page to return relative results to searchers.
Overall, it's a bad practice unless done so for legitimate reasons (you are The NY Times writing about new owners of The Washington Post).
Additionally, there's an exception here for AdWords where you can buy a competitor's name and show up for searches in the paid search results. But I'm assuming you're referencing organic search results.
Hope that helps. I know it can be frustrating to see.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
Client Wants To Use A .io Domain Name - How Bad For Organic?
Hi, I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site. Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name? FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself. Thanks!
White Hat / Black Hat SEO | | 945012 -
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
How would you optimize a new site?
Hi guys, im here to ask based on your personal opinion. We know in order to rank in SEO for a site is to make authority contents that interest people. But what would you do to increase your ranking of your site or maybe a blog post? leaving your link on blogs comment seem dangerous, nowadays. Is social media the only way to go? Trying to get people to write about you? what else can be done?
White Hat / Black Hat SEO | | andzon0 -
Tags on WordPress Sites, Good or bad?
My main concern is about the entire tags strategy. The whole concept has really been first seen by myself on WordPress which seems to be bringing positive results to these sites and now there are even plugins that auto generate tags. Can someone detail more about the pros and cons of tags? I was under the impression that google does not want 1000's of pages auto generated just because of a simple tag keyword, and then show relevant content to that specific tag. Usually these are just like search results pages... how are tag pages beneficial? Is there something going on behind the scenes with wordpress tags that actually bring benefits to these wp blogs? Setting a custom coded tag feature on a custom site just seems to create numerous spammy pages. I understand these pages may be good from a user perspective, but what about from an SEO perspective and getting indexed and driving traffic... Indexed and driving traffic is my main concern here, so as a recap I'd like to understand the pros and cons about tags on wp vs custom coded sites, and the correct way to set these up for SEO purposes.
White Hat / Black Hat SEO | | WebServiceConsulting.com1 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
Rel Noindex Nofollow tag vs meta noindex nofollow
Hi Mozzers I have a bit of thing I was pondering about this morning and would love to hear your opinion on it. So we had a bit of an issue on our client's website in the beginning of the year. I tried to find a way around it by using wild cards in my robots.txt but because different search engines treat wild cards differently it dint work out so well and only some search engines understood what I was trying to do. so here goes, I had a parameter on a big amount of URLs on the website with ?filter being pushed from the database we make use of filters on the site to filter out content for users to find what they are looking for much easier, concluding to database driven ?filter URLs (those ugly &^% URLs we all hate so much*. So what we looking to do is implementing nofollow noindex on all the internal links pointing to it the ?filter parameter URLs, however my SEO sense is telling me that the noindex nofollow should rather be on the individual ?filter parameter URL's metadata robots instead of all the internal links pointing the parameter URLs. Am I right in thinking this way? (reason why we want to put it on the internal links atm is because the of the development company states that they don't have control over the metadata of these database driven parameter URLs) If I am not mistaken noindex nofollow on the internal links could be seen as page rank sculpting where as onpage meta robots noindex nofolow is more of a comand like your robots.txt Anyone tested this before or have some more knowledge on the small detail of noindex nofollow? PS: canonical tags is also not doable at this point because we still in the process of cleaning out all the parameter URLs so +- 70% of the URLs doesn't have an SEO friendly URL yet to be canonicalized to. Would love to hear your thoughts on this. Thanks, Chris Captivate.
White Hat / Black Hat SEO | | DROIDSTERS0 -
Separate domain name for a subdomain?
I just created a subdomain to help our main TLD website. I was wondering if it's smart to create a separate TLD for this subdomain and set up a forward and build links to it. Reason I was thinking about it because it would be easier for people to remember instead of typing in subdomain.maindomain.com. But, I don't want the main website to suffer, since the purpose of creating this subdomain and it's content is to help the main domain. Any inputs on this? Thank you.
White Hat / Black Hat SEO | | FinanceSite0