Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I thought META KEYWORDS tag was dead?
-
http://www.wpkube.com/wordpress-seo-plugin/ this article just came out as a one of the many guides to Yoast's Wordpress SEO. I am surprised it mentioned:
- Use meta keywords tag: Google reportedly doesn’t use the keywords that your enter for your posts but as Google isn’t the only show in town, you might want to check this box.Recommendation: check
-
I stopped using meta keywords tag because Google doesn't use it any more, plus if you are in a competitive field by using keywords you are giving free keyword research to your competitors? Does any one still use meta keywords here? If so why?
-
Google doesn't use keyword tags, has anyone experienced a dis-benefit to meta-keywords tag from Google ie. dropped rankings etc.?
-
I read that Bing looks at the keyword tag to make sure there's nothing spammy going on. Ignore it and you'll avoid raising any red flags.
Mike
-
"I'd have to quit my job and just drink full-time."
You say that like it's a bad thing?!
Paul
-
Dr. Pete,
"at least one major search engine used META keywords as a spam signal in the past" - I heard that some where as well, that is partly why the question was asked
...Safe to assume some search engines still use it as a spam signal?
-
Oh meta keywords, curse you and your inevitable betrayal.
-
OK, now I am confused... Scientist vs sense of humor (and a good one at that). But, how can this be???? For he is the Kwisatz Haderach!!!
Good one Pete.
-
Pete, you crack me up:)
-
That's the kind of study I don't do because I'm secretly afraid it might work and then I'd have to quit my job and just drink full-time.
-
Dr. Pete,
While I agree with what you have here, I am disappointed that you are unwilling to set up a single variable study of some type focusing on the aftereffects of putting the wrong keyword meta tags in to trap the lazy, unrepentant, claimers of SEOdom, etc.
I would love to see how many cosmetic surgery sites that do liposuction would end up ranked for Saw2 barbequed ribs! as a long tail keyword!!!
If anyone can do it, you can do it. We believe in you!
Best to you and the team!
-
One warning - not to derail the discussion, which is amazing - I'm as sure as is reasonably possible that at least one major search engine used META keywords as a spam signal in the past, and I'd bet it's still corroborating evidence for Google. Probably goes without saying, but if you use it - use it well. Just because it's not a positive ranking factor doesn't mean it's not a negative ranking factor.
I agree that the competitor aspect never bothered me. Hopefully, you also use your keywords in your actual content. Otherwise, what's the point?
-
I'm working from home today and trying not to wake up my husband because I'm laughing so hard. Time to move downstairs before I read any more replies!
-
I read somewhere that BING use the keyword tag as a spamming signal. Anyone else see that?
EDIT: Read that here:
http://www.semrush.com/blog/tips/the-myths-behind-meta-keywords/
-
Thanks for your input Tom, that sounds right. Now just curious, has anyone experienced a benefit?
-
I have seen no drop in placement with my projects that have no kw tags on Google, Bing or yahoo.
-
They don't call you clever for no reason
-
@Ron and others,
I am just looking for some evidence from those that use keywords to see if they help. Example maybe someone has found that some search new search engine, like duckduckgo, topsy, etc that uses meta keywords for example and they see keywords helping them get traffic from those places. Otherwise why not is not a good enough reason for me, as its extra work to add keywords without benefit, plus it looks SEO 1.0 (think html tables, static pages) vs SEO 2.0 to me.
Thanks for adding bit of FUN to this thread BTW
-
one of the first things I look at to judge an SEO on is whether or not they have 50 keywords per page with meta tags.
--Yup that's one of the things I look at as well
-
The keyword meta tag is alive and well, they just call it the meta title nowadays
-
I put key words in as it cannot hurt. If it gets a few more leads per year why not :). As far as the previous string goes I think these comments are truly silly as there are many good tools to figure out the key words you are targeting without the meta key words. So if "why not" is a good enough justification then you should do it.
-
UPDATE: wordpress all in one seo pro has the same thing keyword siggestion.......
-
Funny thread!
how would you respond to this?
Customer "Q#1" why didn't you write keyword tags for my website.....? " give proper answer"
Q#2... If Google does not care about my keyword tags than why is it listed here "cache:domain. com" ?
-
Actually, I laughed my a__ off when I wrote it.
-
barbequed ribs
OMG! Oh, I am laughing so hard I will have to wash my glasses.
-
Uh?
-
I am going to start putting the wrong keywords in. So on a physician site for lipo, my keywords will be: Saw 2, barbequed ribs, Halloween 3, Dexter, cannibals, etc.
Can't wait to see that competitor rank now!
Thanks EGOL!
-
Well........ if you are ranking well, they are going to try to use what you are using. Again, they are lazy and they are certainly not smart so kudos to EGOL.
-
**Anybody who is lazy enough to harvest that info is lazier than smart. Not a threat. And, I believe in the theory that imitators come in second. **
Bravo. A competitor is gonna look at those 5-20 meta keywords and do what?
-
We prefer to make our client's competitors do their own work and break a sweat.
I fill that tag with BS. That'll fix those lazy weasels.
No, honestly... I still use meta keywords.
When I write an article I write the title tag first.... "Begin with the end in mind." Then I write the meta keywords. Makes me think about where I am going.
Anybody who is lazy enough to harvest that info is lazier than smart. Not a threat. And, I believe in the theory that imitators come in second.
..... and.... I bet Google is using meta keywords and counting those nofollow links it's their "reverse psychology" algo to screw SEOs. (Of course they are not counting blog and forum spam and sitewides... but nofollow links that appear to be editorially given - such as wikipedia citations - are counted at 5x the normal rate)
-
Vadim
As to using it there is no negative effect re Google. The reason most do not use it is that since Google does not, why would you put the keywords in and make it easy on those who want to know what you are targeting?
We prefer to make our client's competitors do their own work and break a sweat. (Also, if I am honest, one of the first things I look at to judge an SEO on is whether or not they have 50 keywords per page with meta tags.)
Hope that helps,
best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge difference between GSC ranking and browser ranking for certain keywords: How to proceed?
Hi, There is a huge ranking difference between the GSC and browser for our primary keyword. As per GSC, our ranking is around 15 and when checking on the multiple different incognito browsers it's around 50. How to handle this? Which is the accurate one? Product expert from Google forums claim that what I see on browsers are the personalized results; but I tried on different browsers with different connections. Thanks
Algorithm Updates | | vtmoz0 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Footer menu links: Header tags or list items?
Hi, I would like to know header tags (h5 or h6) or list items ( ) works better for footer menu links for the best linking structure. Thanks
Algorithm Updates | | vtmoz1 -
Thoughts on RankScience?
I'm sure most of you have heard about this startup, RankScience, that has big ambitions to disrupt the SEO industry with their automated (I know I know...the word 'automated' and 'SEO' in the same sentence!!!) optimization software. Their claim is that by running thousands of congruent A/B tests on your site, they can maximize rankings and organic traffic. Initially my thoughts were "oh crap, there goes my (and a lot of other people's) career". But then I started thinking about it a bit more and realized a couple things. First, software can't replace a face-to-face client meeting. Being in an agency world as most of us are, client interactions are vital to a sustained partnership. Second, someone is going to have to understand what this software does, configure it, and monitor it, and I'm ok with that being part of my job if that's how the industry shifts. Third, and most importantly, in theory this software has the capability to reverse engineer search algorithms. If they had the data of 10,000 websites using their platform and are collecting data on what works and what doesn't, it's only a matter of time before they can pick apart the algorithm piece by piece to figure out exactly how it works. Google is obviously not going to like that very much and will almost certainly right the ship. That's my 2 cents, looking forward to what your thoughts are on RankScience and the future of our industry.
Algorithm Updates | | LoganRay2 -
How to formulate keyword in language that has cases and foreign characters
Hello everybody, this is my first but foremost headache causing question that i can't seem to find answear to for a month already. I live in Lithuania - small eastern European country and my native language has all "fancy" things that one could probably immagine (tenses, cases, compound forms, foreign letters: ąčęėį..., genders, declensions etc.) The problem is: how to formulate keywords correctly for my SEO to get the best results? I'll try to explain my problem in detail by using few different cases on the same aspect: 1. If i'm using keyword in nominative case which is "atvirkštinis stogas" (reverse roof eng.) - i usually can't follow all of the recommendations for SEO: add keyword in topic, follow the keyword rate in text, because the same keyword will be repeated for numerous times but in many different forms because of the nature of language itself i.e. genitive case - "atvirkštiniam stogui", locative - "atvirkštiniame stoge". Even MOZ page analysis doesn't recognize these cases as the same keyword. How about Google? Searching for keywords in different cases also gives slightly different results - some websites drop by 5 - 7 places on google searchpage No.1. Possible solutions: a) Formulate all keywords in text by using only nominative case which would totaly limit writer to a first-former kid writting capabilities and result in nobody reading the text at all. b) Formulate keywords according to mostly used keyword in text, which would affect organic search because everybody is searching for keywords in nominative case. Note that everybody here in Lithuania usually use the nominative case in search window on google. 2. The use of foreign letters (ąčęėįšųž). If we use the same keyword "atvirkštinis stogas", we have only one letter "š" that is causing a problem.
Algorithm Updates | | StatybosMarketingas
In normal texts we use all of these letters, HOWEVER, nobody is ever writting these letters while searching for keyword in google, so normally they would search for "atvirkstinis stogas" with "s" instead of "š". If you search for these two keywords "atvirkštinis stogas" and "atvirkstinis stogas" you also get slightly different results. Possible solutions: 1. Use keyword with foreign letters and have perversed search results, because everybody will still search for keywords without them. 2. Use keyword without foreign letters which will affect SEO and tell me that I don't have any of my keywords in text, topic, url, etc. Any ideas on how to solve these puzzles? 🙂0 -
Ecommerce or E-commerce as a Keyword?
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found: Google Trends says ecommerce is more popular
Algorithm Updates | | Manseo
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume What do you think, will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?0 -
Is changing your meta titles frequently good SEO Practice
Greetings, Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started to become a little clearer. So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result. We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy. I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around. Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days. Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword. So; Is changing your meta titles frequently good SEO Practice ? Warmest regards, Michael S&M Warning: adult site, NSFW
Algorithm Updates | | Sexandmetal0 -
.Co Domains - Any thoughts?
Hi Guys I'm not sure which section this one belongs in as I didn't see a section for domains/tlds. I wanted an opinion on the future of .co domains. We own a gift company (www.xperiencedays.com), as well as a gift recommendation site (www.uniquegifts.net), and invested in a few gift occasion .co domains (www.birthdaygifts.co, christmasgifts.co etc). This was partly because they were cheap and easy to come by, but also with a hope that they soon gain some public recognition. My question therefore is whether anyone within SEOMOZ has an opinion on whether .co will be widely accepted, whether they will (as google claims) be treated as a non-country specific url, and early success stories you know of, and finally whether the recent news from Overstock to rebrand as O.co (http://www.overstock.com/guides/faqs-about-o-co) is the kick start that .co need. I realize that is more than one question
Algorithm Updates | | bigtimeseo2