How do Infographics provide links? (example inside)
-
Hi,
I don't get it...
I've encountered the following infographic that seemed to do well: http://www.brilliance.com/4cs-of-diamonds-infographAs you can see, the page has thousands of social shares from Tweets to Facebook and obviously Pinterest. However, when I placed this page on Open Site Explorer (click to view) I see only 9 external links and page authority of 28/100. And this seems to me like a successful infographic.
Any explanations?
Thanks
-
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal.
9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer.
Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
-
What do you mean by "In terms of links, alot get linked to the home page as the source and some to the image url."
Do you mean that due to an infographic on an internal page other sites often link to the homepage of the infographic owner?
Also, as I mentioned I was surprised, as you can see from the amount of the social shares this infographic did had ncie buzz (maybe still does). However the amount of links I could locate is ok nothing more and also the PA by MOZ OSE is only 28... Looks weird to me. Makes me wonder...
-
Not all infographics that are made are for links, that one in particular was a sales tool but it still drives nice links , shares , and traffic.
In terms of links, alot get linked to the home page as the source and some to the image url.
-
Why not check for yourself? Same logic. Put image URL in to image search, but this time add site:pinterest.com to the end.
Not thousands, but there are some. You can now check the source of those page to see whether there are followed links or not.
-
What about Pinterest? Does it generate links? I would have expected to see 1000 links from Pinterest alone...
-
If you put the URL of that image in to Google's search by image you get this list of results of where else that has been us3ed http://goo.gl/mkAdJW
If you go down that list you will find that the majority of those sites then link back to the originating site by way of a credit. Voila - links!
So the process there was most likely to produce a list of sites that might use the infographic and contact them all to offer it (requesting a link by way of credit). It's an effective method in terms of the number of links that can be generated from it, but it doesn't create the best overall link profile. A lot of the links can be from pages that drop off quickly or from sites that link out to almost anything. It also creates a very definite pattern. Not to be overdone, but it does still seem to work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate pages coming from links from the login page - what should we do about them?
This is a follow on to an earlier question which was well answered by Dirk Ceuppens regarding abnormal crawl issues. We are seeing that the issues relating to Duplicate Pages are coming from links from the login page which shows information about where the user was redirected from. For example, if the visitor is not logged on and wishes to wish-list an item, they will be redirected to the login page, with the item code and intended action in the url; which can then continue on to the desired page once logged on. The MOZ crawler is seeing these pages as having Duplicated Content whilst they are all the same apart from a piece of information in the URL. Should we be blocking these duplications? Are they a risk to us? What should we be doing? Many thanks, Sarah
Moz Pro | | Mutatio_Digital0 -
Why would I be ranking for a term when it's not anywhere in my page or pages linking to it?
Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company. This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions . I can't figure why that would be even as this is a newer page in the past year. Thanks for any insight as I'm newer to moz. Laura
Moz Pro | | lauramrobinson320 -
Why am I not getting my allowance of 10,000 inbound links in csv download file? 370 out of 4700??
Hi, I'm desparately trying to audit my backlinks to remove a penguin penalty on my site livefit.co.uk When I do the inbound link report i'm not getting all the links in the download. I know there is a limit of 25 links from each linking site so we get the full picture of links bu: I have 4700 links so why does it need to limit it when we are supposed to see up to 10,000? When you check the link profile on the report it doesn't seem there are many sites with anything close to 25, so surely that rule is invalid as an explanation here? Should I just work off OSE? But there is less useful info than on the csv.. I'd be very grateful for your thoughts. Thanks! James
Moz Pro | | LiveFit0 -
'Too many on-page links': doesn't add up...
Hi All, I'm fairly new to the site, have had a full site crawl and am somewhat confused by a large number of pages (82) reported as showing 'too many on page links'. Mine is a new e-commerce site selling a project management methodology. I have about 80 pages which describe individual templates and contain internal links to additional, related content on the site. The crawl warnings define too many on page links as roughly 100 "on any given page" yet almost none of the pages flagged contain more than 20-30 on links. Any thoughts and ideas about (a) the degree to which this will aeffect my ranking in practice and (b) how to resolve it gratefully received! Thanks in advance, Felix
Moz Pro | | RomanCat0 -
Missing Juicy link finder
Hello, In the past, I was using two tools mainly: Keyword difficulty and the Juicy link finder. Buit Juicy Link Finder does not exist anymore and I miss it 😞 Any of you are missing it also? Do any of you who were using that tool have found a new tool to do the same good job than what Juicy Link Finder was doing? Thanks Nancy
Moz Pro | | EnigmaSolution0 -
Links not appearing on Open Site Explorer
My site gained several new inbound links during December and only two of them are not all showing up on the latest Linkscape update. It seems to be the links that were created at the end of the month which are showing up, whereas a handful at the beginning of the month are nowhere to be seen. All the linking pages have been indexed by Google the links are do-follow, and one of the sites in particular is not obsure and has a DA in the 90's. I appreciate the Linkscape doesn't index everything, but I would have thought that more tof the results of my efforts would have shown up in OSE. I'd be really grateful if anyone could explain this to me please. Thanks Ben
Moz Pro | | atticus70 -
Cleaning up link profile
I've recently been trying to tidy up my link profile. We have been link building for a number of years and I decided to check it out and see how good our profile looks. I used OSE to give me a report of all external links pointing to pages on my www sub-domain. The results are scary! I have hundreds of links point to my site that originate from URLs such as the following url which attempts to start a download, use caution!!! <colgroup><col width="768"></colgroup>
Moz Pro | | Entrusteddev
| http://ftp.codeweavers.com/pub/crossover/cxlinux/demo/install-crossover-pro-demo-9.0.1.sh?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=減量 | Another example (this one attampts to start a .jar download!! Be cautious) <colgroup><col width="794"></colgroup>
| http://www.breastreconstructionguide.com/compare.jar?page=1892&username=DXDZSW | All the other metrics reported for the offending URLs seem ok, such as PA and DA. Also, many have meaningful page titles (as opposed to random characters) and nicely formed anchor text. What I'd like to know is; Are these links having a detrimental effect on my SERPs? How does OSE find them since its a URL to a download? Has anyone else had a similar experience? Thanks for your time. Regards Aran <colgroup><col width="794"></colgroup>0 -
OSE Linking Domains CSV Export Blank?
For some client domains, I've tried to do a CSV export from the OSE Linking Domains page, I get a CSV that contains the typical OSE header text, but no output records. Before I click the CSV link I always choose "show domains with links to All pages on the Root Domain". It doesn't happen with every domain I've tried this with, and when I've had the time/patience, some of the time if I try hours later, I get data. The problem though is I rarely have the luxury of running reports a second time during the audit cycle. Has anyone else experienced this? Is it a bug, or just an export fail due to system resources or something?
Moz Pro | | AlanBleiweiss0