How do Infographics provide links? (example inside)
-
Hi,
I don't get it...
I've encountered the following infographic that seemed to do well: http://www.brilliance.com/4cs-of-diamonds-infographAs you can see, the page has thousands of social shares from Tweets to Facebook and obviously Pinterest. However, when I placed this page on Open Site Explorer (click to view) I see only 9 external links and page authority of 28/100. And this seems to me like a successful infographic.
Any explanations?
Thanks
-
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal.
9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer.
Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
-
What do you mean by "In terms of links, alot get linked to the home page as the source and some to the image url."
Do you mean that due to an infographic on an internal page other sites often link to the homepage of the infographic owner?
Also, as I mentioned I was surprised, as you can see from the amount of the social shares this infographic did had ncie buzz (maybe still does). However the amount of links I could locate is ok nothing more and also the PA by MOZ OSE is only 28... Looks weird to me. Makes me wonder...
-
Not all infographics that are made are for links, that one in particular was a sales tool but it still drives nice links , shares , and traffic.
In terms of links, alot get linked to the home page as the source and some to the image url.
-
Why not check for yourself? Same logic. Put image URL in to image search, but this time add site:pinterest.com to the end.
Not thousands, but there are some. You can now check the source of those page to see whether there are followed links or not.
-
What about Pinterest? Does it generate links? I would have expected to see 1000 links from Pinterest alone...
-
If you put the URL of that image in to Google's search by image you get this list of results of where else that has been us3ed http://goo.gl/mkAdJW
If you go down that list you will find that the majority of those sites then link back to the originating site by way of a credit. Voila - links!
So the process there was most likely to produce a list of sites that might use the infographic and contact them all to offer it (requesting a link by way of credit). It's an effective method in terms of the number of links that can be generated from it, but it doesn't create the best overall link profile. A lot of the links can be from pages that drop off quickly or from sites that link out to almost anything. It also creates a very definite pattern. Not to be overdone, but it does still seem to work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Automatically Check List of Sites For Links To Specific Domain
Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link on and then find if that link exists and if so on what page etc. Hope this makes sense otherwise I have to spend a day doing it by hand - not fun! Thanks,
Moz Pro | | MrFrisbee
charles.0 -
Why do the competitive link analysis numbers not match the domain analysis?
There is only one area that our competitor out ranks us and that is in the total links on the root domain. But when i go to competitive link analysis we have more links then they do. Any ideas?
Moz Pro | | d_friess0 -
Does linking to relevant high authority websites effect your MozTrust or Rank?
Basically what the title says. I am having a hard time understanding why a compeitor with less linking domains and none of any real quality, they're all membership sites or partnerships, nothing to relevant to the industry. While we have links and articles on us from multiple magazines in our industry. As well as to relevant directories with high domain ranks. The only thing I noticed is they're linking to their clients website, which are all high authority websites. So do external links count towards your MozTrust or Rank?
Moz Pro | | SeanConroy1 -
Inbound Links To Deleted Pages
Hi, I recently deleted some pages from my website and believe that there will be external inbound links pointing to these pages. I would like to find them and put redirects in place - can anybody tell me how to use SEOMOZ to find where external links are poiting to moved/deleted pages Thanks
Moz Pro | | stayin1 -
Links listed in MozPro Crawl Diagnostics
Ok, seeing as I'm getting to the end of my first week as a Pro Member, I'm getting more and more feedback regarding the pages on my site. I'm slightly concerned though that, having logged in this morning, I'm being shown 407 warnings for pages with 'Too Many On Page Links.' According to the blurb at the top of the page, 'Too Many' is generally defined as being over 100 links on a page ... but when I look at the pages which are being thrown up in the report, none of them contain anywhere near 100 links. I seriously doubt there is a glitch with the tool which has led me to think that maybe there's an issue with the way my site is coded. Is anyone aware of a coding problem that may lead Google and SEOMoz to suspect that I have a load of links across my site? P.S. As an aside, when this tool mentions 'Too Many Links' is it referring purely to OBL or does it count links to elsewhere on my domain too? Cheers,
Moz Pro | | theshortstack0 -
How long does it take for a link to appear in ose ?
HI, So how long does it take for ose to index a link ? Say from a pr 9 site like yahoo cheers, vishal
Moz Pro | | vishalkhialani0 -
Best way to count number of inbound links to a subfolder?
What's the best way to count and track the number of inbound links to a subfolder like http://www.domain.com/folder ? I've tried using open site explorer but I can't seem to get it to show just inbound links for things under a subfolder. i.e. links to domain.com/folder domain.com/folder/subfolder etc. Thanks!
Moz Pro | | twobitoperation0 -
How do I get a list of my non-followed links
Our site has a lot of non-followed links showing up on the latest SEOMoz Competitive Link Analysis update and I would like to know how to get a list of the sites that aresettin no-follow.
Moz Pro | | oznappies0