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What else should you call the Home page?
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In the menu bar and footer the main page is called Home. Would it confuse people to rename it to Business Name Home or Business Name?
How do you handle this?
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Yes. definitely have to agree with that. If you're doing it for SEO, don't bother. You'll be found for your business name anyway.
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Yep, could be confusing, stick with the well worn conventions and use home.
If you are doing this for some supposed SEO benefit, honestly, don't bother, it won't help.
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There are a lot of websites that simply use the About Us page as their home page, but they also still call it the "home page" in the navigation. I don't think you'd cause any confusion, as long as you implement breadcrumbs for the visitor to get back the "home page" (whatever it may be) and also take them there if they click your logo.
There's no wrong answer to this, but the only thing you have to make sure of is that you don't confuse the visitor, so whatever page you set up, make sure it looks like a home page. It shouldn't have verbiage that looks like their in the middle of the site somewhere.
Your home page is the first thing that people see in most cases, so I personally don't feel like it matters what you name it. As long as it feels like home.
The only "Devil's Advocate" to this is that a lot of people do look for a link that says "Home" or "Home Page", but I don't think it will cause any bounces if they don't see it. As long as they can navigate the site and get the info they need.
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Home and Homepage is mostly used, you should just stick to those.
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