Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to execute a geo redirect?
-
Based on what I've read, it seems like everyone agrees an IP-based, server side redirect is fine for SEO if you have content that is "geo" in nature. What I don't understand is how to actually do this. It seems like after a bit of research there are 3 options:
-
You can do a 301 which it seems like most sites do, but that basically means if google crawls you in different US areas (which it may or may not) it essentially thinks you have multiple homepages. Does google only crawl from SF-based IPs?
-
302 passes no juice, so probably don't want to do that.
-
Yelp does a 303 redirect, which it seems like nobody else does, but Yelp is obviously very SEO-savvy. Is this perhaps a better way that solves for the above issues?
Thoughts on what is best approach here?
-
-
You are welcome.
Hmmmm.. don't know about Yelp, I've seen others using 303 too, but still 302 seems to be the way to go.
-
Thanks Federico. Any insight as to why Yelp, who is very seo savvy, uses a 303?
-
Well, personally I would go with a 302.
The reasons are:
301: the browser "remembers" that 301, so next time the user request that page, their browser will automatically redirect as the last time it accessed the page. However, the 302, as a temporary redirect will let the browser know that it should re-request the page.
Say your website www.example.com holds an english version in the root, and then a german version in www.example.com/de. If a german user accesses the site for the first time, you do the geolocation check and redirect to german version while saving a session/cookie of the chosen version. Then if the user chooses to switch to the english version you update that cookie/session to save the one that the user chose to navigate and make a 302 redirection. Next time the user accesses, having the cookie will automatically show/redirect to the appropriate language.
Using the same example, if you did a 301, then even if the user changed the language, as the browser already has a 301-permanent redirect, he will be redirected to the "first version served".
SEOwise, if we take a quick look on Google, they use 302 to redirect users to the "appropriate" version, so I guess that should be ok as long as you use rel="alternate" to point to the other versions of your site:
https://support.google.com/webmasters/answer/189077?hl=en
EDIT: link juice flows to the page that the link is pointing. Say a link points to www.example.com then the juice goes to www.example.com, even if that page has a redirection to the german version (when accessed from germany). Anyway, it is said that 302s also pass some pagerank.
Hope that helped.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Should I redirect a popular but irrelevant blog post to the home page?
Hi. I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK. It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume. Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/ is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it. This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK. Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to turn into a customer of ours. I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants". Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page? Keep the blog post live? Thanks
On-Page Optimization | | crichardson19922 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Is there a way to prevent Google Alerts from picking up old press releases?
I have a client that wants a lot of old press releases (pdfs) added to their news page, but they don't want these to show up in Google Alerts. Is there a way for me to prevent this?
On-Page Optimization | | IdeaGarden0 -
Right way to block google robots from ppc landing pages
What is the right way to completely block seo robots from my adword landing pages? Robots.txt does not work really good for that, as far I know. Adding metatags noindex nofollow on the other side will block adwords robot as well. right? Thank you very much, Serge
On-Page Optimization | | Kotkov0 -
301 redirect (www.domain.com/index to www.domain.com)
Hello, Please let me know what are the exact right steps in order to get rid of the duplicate content issues related with: www.domain.com/index.html same as www.domain.com without creating an infinite loop. Do you have a step by step guide posted within seomoz including 301 redirect for non www to www for all urls and index.whatever to main domain name without going into a infinite loop ? btw how to you spot the loop ? is it obvious like never ending refresh of the home page ? thanks a lot !
On-Page Optimization | | eyepaq2 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0