Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are Soft 404's and are they a problem
-
Hi,
I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page.
However these are now listed in WMT as soft 404's.
I'm not sure what this means and whether google is saying it doesn't like this?
Any advice welcomed.
-
Hi Jeff,
I had the same issue with a client last year. In a nut shell a soft 404 error is when the page looks like a regular 404 error web page but the http response header returns 200 OK. So search engines think that the page is okay (a regular webpage) but there is no content on that page etc.
Your webteam will need to identify how they are producing the soft 404 error pages (with 200OK header responses) and change that set-up in the CMS. Or, if these are old pages that are no longer required and are no longer driving traffic then archive/delete them.
Good luck,
Davinia -
Hi Jeff,
I'll take a snippit from the webmaster tools
"In addition to returning a 404 code in response to a request for a page that doesn’t exist, the server will also display a 404 page. This may be a standard "File Not Found" message, or it could be a custom page designed to provide the user with additional information. The content of the page is entirely unrelated to the HTTP response returned by the server. Just because a page displays a 404 File Not Found message doesn’t mean that it’s a 404 page. It's like a giraffe wearing a name tag that says "dog." Just because it says it's a dog, doesn't mean it's actually a dog. Similarly, just because a page says 404, doesn't mean it's returning a 404. You can use Fetch as Google (or other tools available on the web) to verify whether the URL is actually returning the correct code."
and to help here is another link
http://forums.seochat.com/search-engine-optimization-28/diff-between-404-soft-404-error-467526.html
"The error 404 "page not found" means that the page you are finding server can't find he page.
Soft 404 means page not found and user will move to either home page or custom page."Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content through 'Gclid'
Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.
Intermediate & Advanced SEO | | MyPetWarehouse0 -
Partial Match or RegEx in Search Console's URL Parameters Tool?
So I currently have approximately 1000 of these URLs indexed, when I only want roughly 100 of them. Let's say the URL is www.example.com/page.php?par1=ABC123=&par2=DEF456=&par3=GHI789= All the indexed URLs follow that same kinda format, but I only want to index the URLs that have a par1 of ABC (but that could be ABC123 or ABC456 or whatever). Using URL Parameters tool in Search Console, I can ask Googlebot to only crawl URLs with a specific value. But is there any way to get a partial match, using regex maybe? Am I wasting my time with Search Console, and should I just disallow any page.php without par1=ABC in robots.txt?
Intermediate & Advanced SEO | | Ria_0 -
Alt tag for src='blank.gif' on lazy load images
I didn't find an answer on a search on this, so maybe someone here has faced this before. I am loading 20 images that are in the viewport and a bit below. The next 80 images I want to 'lazy-load'. They therefore are seen by the bot as a blank.gif file. However, I would like to get some credit for them by giving a description in the alt tag. Is that a no-no? If not, do they all have to be the same alt description since the src name is the same? I don't want to mess things up with Google by being too aggressive, but at the same time those are valid images once they are lazy loaded, so would like to get some credit for them. Thanks! Ted
Intermediate & Advanced SEO | | friendoffood0 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4 -
What's your best hidden SEO secret?
Don't take that question too serious but all answers are welcome 😉 Answer to all:
Intermediate & Advanced SEO | | petrakraft
"Gentlemen, I see you did you best - at least I hope so! But after all I suppose I am stuck here to go on reading the SEOmoz blog if I can't sqeeze more secrets from you!9