Do links to my website improve all pages?
-
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords.
In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
-
I think the problem with this strategy is that you are at a big disadvantage compared to building links direct to the page, if we take for example you blog - how many links are on the page, now divide 100 / number of links on the page and this is how much power (%) you will gain compared to building the link direct.
The big gain with building links to a blog is that it looks more natural and with the right content can be much easier than a product page to build links, but it should be part of an overall strategy like most things in SEO.
-
Yes, if content on your site acquires new links, those links can help with the authority of your services pages as well, but it takes more than authority for those pages to rank. On-page optimization for appropriate keywords is also important.
-
Gavo,
I really want to make sure I understand you so I'm going to use a quick example. Say you have a hardware store website. You have interior pages for plumbing, lawn care, etc. You want each of those pages for the different departments to rank as best they can, correct? I feel like the answered marked "Good" is actually not the best answer for what you are asking.
Well the best way to do that is not _jus_t by linking to your homepage. So long as they are healthy links, having a website that blogs about your lawn care equipment and the amazing prices with a link to that page is going to help that page rank higher for that term. If you just have them link to your frontpage which is directed toward the business name and "hardware" you are going to the long way to the top of google.
Yes, having tons of really good strong links to your front page will give your site more Domain Authority and trust and will help your interior pages, but not nearly as quickly as if you actually have multiple links to each of the pages. Just taking a pages Page Authority from 1-2 to 25 with a really strong Domain Authority can get you to the front page so long as the page is optimized and has a good amount of trust and links.
-
Thanks Chris,
Core targeted pages are in this particular case the main services pages of the website.
Enough meaning able to achieve top page rankings for medium competitive keywords in 12 months or less.
-
Yes, links to your homepage and your interior pages will help the authority of the other pages and, if they're optimized well, can help with their rankings as well. Good links to a page of a website does a positive effect on all other pages.
I am missing something here though--what is the purpose of your "core targeted page"? "I'm wondering if 1-2 additional internal links from blog posts a month is really going to be enough?"
Enough for what?
-
Thanks Peter, Jon and Chris,
Really appreciate your warnings and watching my back. I think there may be some misunderstanding of my post (justifiably so as it was ambiguously written so my bad for that one). Currently I am engaging in a blog strategy, investing into well-researched and what I deem to be valuable blog content and attempting to promote posts through social media and social bookmarking to best earn links. Links from directories are going to the home page (thanks for the note Peter, Jon and Chris to be careful and conservative here. I'll look to be vigilant).
With this strategy though, I realise that no links are actually going to my core targeted pages (as none of these core targeted pages are either the home page or blog pages of my site). I realise that linking internally to these targeted pages through the home page and blog pages would be a sensible move, however, I'm wondering if 1-2 additional internal links from blog posts a month is really going to be enough? Especially considering link juice deteriorates rapidly when passed (so I hear). The only way I figured this commonly-prescribed strategy effectively working would be that a good blog, with strong natural linking, raises the tide of one's website (Domain authority), thereby raising all ships (value/authority of all pages). If this notion is accurate, it means that links to a page of a website has a positive effect, of some kind, on all other pages.
Accurate deduction or complete misconception?
-
Gavo,
It sounds like you might be going down the wrong path on your authority building. While the urge to do something concrete and countable like "link building" may be strong, you and your site will be better off if you resist. Spend time (and money if necessary) on figuring out how your site can "earn" links and then work to earn them. The reason is that the kind of link building that you're asking about isn't worth your time, is not going to add value to your domain, and most importantly isn't going to add to your bottom line.
-
You're speaking of the difference between Page Authority and Domain Authority. In my experience in regards to SEO, you should treat each page as though its a separate website, that needs good solid keyword targeting, rich content, links on social media, and links from other creditable sources. Building a ton of links to your front page will give you slightly better Domain Authority but this doesn't help your interior pages rank as quickly (unless you have a Yelp like site with extremely high +90 DA). If each of your interior pages is treated as important as your home page, you will see better PA and DA for each of those pages and almost certainly end up with higher SERP results.
On a side note, beware of directories. Unless you are specifically campaigning for Local results, directories could be spammy, non-creditable links that actually hurt your sites authority.
Hope this helps.
-
Hi Gavo, yes they will to an extent because some of the link value passed to your home page will be shared through the internal links you have on your home page (e.g. via menu navigation) to other pages on your site.
A word of caution though, which you may already be aware of, to be careful when gathering links to your site that they are from good quality sites with relevance to your site. Directory sites and blogs can be prone to being 'thin' in quality and can, if they themselves are seen as spammy sites, not help your site if you are receiving links from them.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this link opportunity worth pursuing? (Gated page)
Hi, While looking for link opportunities for my client in the shoe business, I came across a page of a running club's website that hosts discounts for members of the running club. To actually view the content of the page you must be logged in. When not logged in all you can see is the sign-up page and a message asking you to log in. Would this link be at all useful in terms of SEO or would crawlers not be able to view the page content as well? Thanks!
Link Building | | RickyShockley0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
Better to redirect domain or to link from home page?
Hi, I have a niche directory and sometimes clients remove themselves because they have discontinued their business practice. If they sometimes provide me with their own website (as they will no longer use it either), is it wiser for me to: a) directly point their URL 301 to my own directory b) keep their website as is, and add a url link to my directory in their homepage c) keep their website as is, and add an anchored link with the industry keyword to my directory Thanks! D
Link Building | | Demosthenes0 -
Which is better - A) links from multiple IP addresses, or B) Links with more associated social signals?
If you had to choose: A) 100 links contained in posts on 100 PR2* blogs, all on separate IP addresses, where none of the posts had associated social signals, or B) 100 links contained in posts within a single PR2* blog (single IP address), where each of the posts had 20 associated social signals, Which would you choose to increase your SERP performance? *I chose PR2 so that PageRank would not be a factor in the decision.
Link Building | | JohnScottDixon0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
Does focussing deep linking too much on one page have a negative impact elsewhere?
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page. I'm aware that most of the other pages, including homepage, lack good backlinks. Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
Link Building | | McTaggart0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0 -
Link from an app to a website?
I know someone who has a phone app and wants to put a link to my website in the app. Are there any SEO benefits from this at all or would it only be good for generating traffic?
Link Building | | mascotmike0