Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Geoip redirection, 301 or 302?
-
Hello all
Let me first try to explain what our company does and what it is trying to achieve.
Our company has an online store, sells products for 3 different countries, and two languages for each country.
Currently we have one site, which is open to all countries, what we are trying to achieve is make 3 different stores for these 3 different countries, so we can have a better control over the prices in each country. We are going to use Geoip to redirect the user to the local store in his country.
The suggested new structure is to add sub-folders as following:
www.example.com/ca-en
www.example.com/ca-fr
www.example.com/us-en
...If a visitor is located outside these 3 countries, then she'll be redirected to the root directory www.example.com/en
We can't offer to expand our SEO team to optimize new pages for the local market, it's not the priority for now, the main objective now is to be able to control the prices for different market. so to eliminate the duplicate issue, we'll use canonical tags.
Now knowing our objective from the new URL structure, I have two questions:
1- which redirect should we use? 301, 302?
If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections?2- Knowing that Google bots comes from US-IP, does that mean that the other versions of the site won't be crawled (i.e, www.example.com/ca-fr), this is especially important for us as we are using AdWords, and unindexed pages will effect our quality score badly.
I'd like to know if you have other account structure in your mind that would be better than this proposed structure.
Your help is highly highly appreciated.
Thanks in advance. -
For geo-redirects, I do not recommend you use 301 redirects. Browsers can cache these, so if you tell a browser in Canada that example.com should redirect to www.example.com/ca-fr, and later the user changes their language to English, and then tries to go www.example.com, the browser could use that redirect again to go back to the French version without hitting your server. 301 tells the browser that www.example.com ALWAYS (permanently) goes to www.example.com/ca-fr. Page rank isn't really a consideration with these, since Googlebot always comes from the US, so it should never hit these redirects. If example.com always goes to one of the versions via a redirect (i.e. you don't serve content under that root URL), then you do have a bit of problem with redirects. You don't want to 302 Googlebot to another page for your home page, but at the same time, you want to avoid weird redirect behaviors for your customers.
Google can visit the international versions directly without redirects, right? They should have no problem indexing those pages then.
I agree with István, get some local links to your different local versions, register them each with Google Webmaster Tools (and Bing), put up sitemaps for each, and implement the hreflang tags in your sitemaps (or pages). That way Google can easily index each version, and knows exactly what each version is for.
-
Other opinions are highly appreciated, Thanks for everyone in advance.
-
Thanks István Keszeg for your clear and detailed answer.
I still have some questions:
1- redirection will not be for 1 version, but for several pages (ca-en, us-en, uk-en) then would the link juice be divided on these 3 version? put in other words, will that effect our current SEO ranking for the words we are currently ranked for?
2- (point no . 2 in my first post).
Thanks in advance.
-
Hi Marcel,
Let us not forget that in order to be able to rank with your website, you will have to give the possibilities for Search Engines to make 3 steps: 1. Crawl 2. Index 3. Rank
One of the best solutions that I have seen for your case is what Specialized Bikes uses (www.specialized.com
So As I have seen they have an IP sniffing on the main address only: www.specialized.com which will then redirect you to your location's store (for me it is http://www.specialized.com/ro/en/home/ for a person from the US it should be http://www.specialized.com/us/en/home/ and so on for each country which they have specified).
This is good, because then in Google Webmasters Tools they can create separate profiles for each folder: /ro/ /us/ /fr/ etc.
This means that they can still create a sitemap.xml for each of the "stores" and they can submit the sitemaps from Google Webmaster's Tools and avoid crawling issues. (And if you check via proxy different local Google results, you will see that they still rank quite good).
The problem comes with the same language content on different countries where you could:
- insert Hreflang
- get local some nice LOCAL links for both
(at least this is what I would try to do)
Now to respond your question, I quote:
1- which redirect should we use? 301, 302?
A: This wont be a temporary redirect, so be sure to use 301! 302 redirect will retain the "link juice" on the old version. For reference check the following article of Dr. Pete: http://moz.com/learn/seo/http-status-codes
If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
A: Depends who do you redirect to.
P.S. As you mentioned you will have duplicate content issue because of us-en and ca-en, which Ideally it shouldn't be a problem:
“Duplicate content and international sites
_Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries.” _Source: https://support.google.com/webmasters/answer/182192
if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections?
I wouldn't advise you to do so. If it is a permanent redirection, let it be a 301.
So before making the huge step, I would advise you to go through some steps:
- create a full list of incoming links
- Sort your list of links for relevance, quality and geo-location
- Make the change in the URL system
- Start contacting your most important linking partners and kindly ask them to change the old links into the new versions (from example.com to example.com/us/en/ or if it is a French link from Canada then from current version to the example.com/ca/fr/ version and so on)
I know it is really a huge work, but it will grow its fruits.
Good luck!
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Allowing correct crawlers for GeoIP Redirect
Hi All, I am working on an international site and we have started running into issues with crawlers successfully crawling the site. GeoIPEnable On Redirect one country RewriteEngine on
Intermediate & Advanced SEO | | michaelpw
RewriteCond %{ENV:GEOIP_COUNTRY_CODE} ^US$
RewriteCond %{HTTP:X-Host} !.nexcesscdn.net$ [NC]
RewriteRule ^(.)$ https://us.website.com/ [R,L] The main reason for working on a hard GEOIP redirect would be that we are unable to show certain products in certain regions, the customer should not be given the option which is best practice. Can anyone advise? Thanking in advance.0 -
Will 301 Redirects Slow Page Speed?
We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer
Intermediate & Advanced SEO | | MJTrevens0 -
Several 301 Redirects to Same Page
Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
Intermediate & Advanced SEO | | viatrading1
e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,0 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
301 redirect from .html to non .html?
Previously our site was using this as our URL structure: www.site.com/page.html. A few months ago we updated our URL structure to this: www.site.com/page & we're not using the .html. I've read over this guide & don't see anywhere that discusses this: http://www.seomoz.org/learn-seo/redirection. I've currently got a programmer looking into, but am always a bit weary with their workarounds, as I'd previously had them cause more problems then fix it. Here is the solution he is looking to do: The way that I am doing the redirect is fine. The problem is of where to put the code. The issue is that the files are .html files that need to be redirected to the same url with out a .html on them. I can see if I can add that to the 404 redirect page if there is one inside of there and see if that does the trick. That way if there is no page that exists without the .html then it will still be a 404 page. However if it is there then it will work as normal. I will see what I can find and get back. Any help would be greatly appreciated. Thanks, BJ
Intermediate & Advanced SEO | | seointern0