Learning Center on Subdomain or New Domain
-
Hello,
With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether.
Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com.
The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority."
Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com.
This is for a Wordpress site.
Thoughts? All feedback is much appreciated!
-
Thanks Federico for the detailed response and quick feedback! I was not 100% sure how subdomains were treated, so thank you for clearing that up. I definitely needed to pick some expert brains on this one. Looks like we will go with a separate WP install under a /learning/ directory just to provide our root domain with better authority from all this good content:)
-
Hey Tina,
I'm afraid your colleagues saying that the best way to go is to have it under a subfolder are right. Basically, all search engines consider subdomains as separate domains, meaning that if you put the learning center on learning.website.com will have the same effect as having it on somenewdomain.com, neither will help website.com unless you link from one to the other, and that could be seen as doorway pages which will ultimately hurt more than they could help.
Using a subfolder, any advantage you get from website.com/learn/ will influence website.com without putting website.com at risk (unless you post completely unrelated stuff in that new folder). But as you trying to write about the same niche, it is like basically having a blog. Take this Moz section for example. The community folder in a subfolder under their "money site" and I assure you it is working far better than if it was a subdomain.
I'm with your colleagues on this one
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any second opinions as to why our organic search website traffic hasn't recovered from website rebrand (domain change, website redesign)?
I am hoping to see if anyone in the Moz community would be able to help troubleshoot or lend any advice on a major organic search traffic issue we've been experiencing over the last 8 months. In a nutshell, we decided our ~4.5-year-old business needed to undergo a rebrand in October 2015. After changing domains & redesigning our website (more below), our search-driven sessions have dropped 20% in 2016 v.s. 2015. We made quite a few on-site modifications (with some success) post-redesign but are still deep in a rut and not sure what more we can do to recover. I've listed my theories below as to why we're still suffering this hit. If anyone could weigh in on these and/or share any other troubleshooting ideas, I would greatly, greatly appreciate it (and owe you a lunch/beverage of your choice the next time I'm in your city!). ****Backlinks - despite our efforts to 301 all links, I sense we have lost many backlinks. According to Open Site Explorer, our old domain has 1,172 backlinks (some from some very authoritative pages domains), 1,068 of which are passing link equity. In contrast, our new domain has 367 backlinks, 321 are passing link equity, and very few overlap with our old domain. Domain Age - we may have lost much of our reputation with Google as our new domain is much younger than our old domain (1-year-old v.s. 5.5 years old). Domain Name - although I thought to have common keywords in one's domain was a myth, I am now questioning that belief. Our old domain contained a popular, topical keyword and our new domain is derived from a term that is topical, but very uncommon. New URLs - our developer has insisted all links were moved to the new domain, but I have a hunch they were not. When conducting a "site search" (i.e. "site:websitename.com"), the new domain returns 7,740 results. Prior to our switch, a site search with the old domain yielded 30,000+ results. 404s - we found and fixed 100-200 404'd links after the domain switch. We still see a few pop-up today and I'm wondering if this is a red flag in Google's eyes. For a little more background too, here are the nitty gritty details with a rough timeline: Pre-October 12, 2015 - registered new domain and designed the new website on Wordpress, while researching a range of articles and resources for a successful site migration (e.g. this and this Moz guide). October 12, 2015 - flipped the switch on the website design, domain, minor content reorganization, and social handles. We announced the change to our audience via an article, newsletter, and social; informed Google Webmaster Tools (GWT) of the new address, 301'd all links from the old to the new domain, and submitted new sitemap in GWT. October 12 - 16, 2015 - traffic is normal, everything seems to be okay. October 17, 2015 - search traffic drops by 54% v.s. the same day of week pre-rebrand. October 26, 2015 - search traffic rises, so now only down by 30% v.s. the same day of week pre-rebrand. November/December 2015 - re-added numerous elements from the old website such as category, tag, and page pagination and a few sidebar modules that linked to other important pages and tags. Search traffic rises slightly in November (down 27% year-on-year), dips again in December (down 31% year-on-year). January 2016 - today (June 17, 2016) - we published more content on a daily basis and search traffic fluctuates around the 20% versus the same period in 2015. January 2016 - down 23% year-on-year February 2016 - down 17% year-on-year March 2016 - down 20% year-on-year April 2016 - down 21% year-on-year May 2016 - down 21% year-on-year June 2016 (until the 17th) - down 23% year-on-year Thank you all in advance for your time and help, please let me know if you have any questions!
Web Design | | nick490 -
New ecommerce site: Close old site and full domain redirect or keep it linking to new site?
We have rebranded and are working on our new site (B). Our old site (A) has a much higher domain/page authority than our new site. Currently we have the original Site A still there, with all links/pages pointing to the new Site B when people click. I am unsure whether we'd be best to close down the Site A completely and do a full domain redirect to Site B. Site A: 10 years age and has a moderate amount of links to it.
Web Design | | ModowestNZ
Homepage - PA: 24 DA:11 Site B: 6 months age, few links
Homepage - PA: 1 DA:2 My concern with the full domain redirect is that the indexed/ranking pages would dissapear. The benefit is less brand confusion for our niche range of party accessories.0 -
Domain branding and such
I have a client that has a website hosted with the site designers hosting company. That designer has proven to be unreliable, ineffective and non-responsive. We have since built a new website using a new domain name, but now we have lost all citations and links. Can I reclaim this domain name by pointing it towards my server and migrating the new site to his established domain? Should I update all of his citations to the new domain? What will happen to the old site? The old designer does not respond to any emails or phone calls so any help would be appreciated. Thanks
Web Design | | mrobby10 -
B2C directory website adding B2B ecommerce sub-domain
Hey fellow Mozzers, Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer: 1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
Web Design | | AC_Pro
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?0 -
Hard Lessons Learned... What's yours?
So I got a whole lot of help these past two weeks and my rankings have been skyrocketing. Then I decided to start working on the on-page SEO in the lowest category of meaning, specifically on long-tail URLs. So I shortened a few of my best keyword pages so they can be fully indexed... Let's just say that I neglected to remember I had built over 2 years some 30+ PR4-6 links to these pages. Rankings for these keywords dropped from 1-2 US listings to non-existent. Lesson Learned. But I'm still smirking 🙂 What was your big lesson/mistake in the past week?
Web Design | | HMCOE0 -
Show root domain (that is 301 redirected) in SERP?
Hi, If I have the domain name www.businessname.com.au pointing (using 301 redirect) to a particular page on a business directory site (eg www.bizdirectory.com.au/businessname), is it possible to have the URL www.businessname.com.au displayed in the Google search results rather than the destination page of www.bizdirectory.com.au/businessname? Thanks in advance,
Web Design | | blackrails
Adam0 -
.me.uk or .com domain with hyphen?
Hi Mozzers Just after some opinions really. Basically a client wants a restaurant website developing and had already chosen a name for it as (example) "englishroserestaurant.co.uk". They wanted to register it themselves but unfortunately before they had time to someone else did. Now they have come back to me and said about using the name (example) "englishrose.me.uk". I know these .me.uk names are supposedly for personal websites and not businesses but I assume that, by itself, shouldn't be an issue as there are many commercial sites that do use them. However as all the combinations have been taken I have suggested that they use a "domain-domain.com as an alternative so just wanted to know which option you guys would go for out of: 1. englishrose.me.uk 2. english-rose.com Although I avoid hyphens whenever I can in this instance 100% I would go for number 2 as it's only one hyphen and it's a business and looks more professional......having said that I would welcome any comments or opinions. Thanks in advance.
Web Design | | TrevorJones0 -
Broad Phrase keywords as domain name
Hello, Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com? Thank you
Web Design | | seoatbest0