Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Thanks Federico for the detailed response and quick feedback! I was not 100% sure how subdomains were treated, so thank you for clearing that up. I definitely needed to pick some expert brains on this one. Looks like we will go with a separate WP install under a /learning/ directory just to provide our root domain with better authority from all this good content:)
Hello,
With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether.
Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com.
The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority."
Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com.
This is for a Wordpress site.
Thoughts? All feedback is much appreciated!