Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Yext Directory Listings Help with Links?
-
Question: Does Yext Directory Listings Help with Links? They have 53 directories and I am trying to find out if this service is going to help building our links?
-
I agree with Takeshi. One thing that no one has mentioned here is GetListed.org (which Moz purchased in 2012 or 2013). Although their evaluation tool can be a bit wonky, it is helpful in identifying which directories your business may or may not be in, and there is an interface that helps you submit your listings manually which is completely free. If you have more time than money, this can be a good alternative to services like Yext. Hope that helps. Cheers!
Dana
-
Hi Timothy,
The purpose of building citations on local business directories (whether manually or via a paid service like Yext) is to build up the authority of your basic business data (your business NAP - name, address, phone number) so that people can find your business in a variety of places and so that all of the data proves that you have a consistent, specific brand name, physical location, local phone number and website.
I am not aware of a list of which directories, specifically, pass page rank, but trying to look at this from Google's perspective - Google would be aware that most directory listings are built by the business owner. In other words, the links they contain are being intentionally built by the business itself. Thus, I would assume that even those directory links which do pass page rank are not going to be as highly valued as links you earn in other ways (voluntary mentions, guest posting, etc.).
Because of this, I don't consider citation building to be equivalent to link building. The latter requires additional and different efforts.
-
Directory links don't pass much link value, but it can still be useful to be listed in the top directories for local citations. Yext can automate the process if you're short on time & resources, but you can also submit to the directories manually for full control of the process.
They even provide a list of all the directories they submit to:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does an external link to an image file on my site help my SEO?
I found a few websites that are displaying images from my site. Curiously, they have also linked these images to the source image file on my website. I found these because Moz showed these sites in my list of backlinks. I assume that means it impacts my Domain Authority. But does this actually help me in search engines since it's not linking to a page on my site?
Link Building | | AlexLenhoff0 -
Directory Listings no longer counted in Backlinks?
Interesting situation when I looked at Google Search Console this morning, I found that back-links from directories had dropped off and am wondering if anyone else is seeing this? Specifically, I am in Australia and had links from Yellowpages.com.au and Truelocal.com.au to my primary domain. Interestingly, Yellow Pages had gone a bit crazy recently in that the number of links to my site seemed to balloon exponentially from about 50 when I first listed to 700+ to 1500+ to 1800+ and then the balloon popped. Truelocal in contrast was only ever showing the 1 link. There have not been any changes from my end, and I only ever had one listing in these directories so not sure what generated all these extra links in Yellow Pages. Anyone else in Australia noticed a sudden drop off in Google Backlinks from Directories? If not it may just be a temporary blip.
Link Building | | Excal0 -
Do incoming links from my feedburner account help my SEO?
Hi, I know this is kind of an amateur question. I just created my first feedburner account here http://feeds.feedburner.com/posicionamientowebenbuscadores/edxv and I noticed that all the links to my blog articles are do follow and from a PR7? Will this boost my PR or SEO? Thanks Carla
Link Building | | Carla_Dawson0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
A few questions I need help with and would appreciate any help.
I am currently building links to our website via estalished blogs ect (2+ years old), As far as I understand even if they are unrelated to what we do (print) as long as the post is about print the link should offer some value is this correct? Other questions I have which I would greatly appreciate advice in are as follows........ (1) Do charity websites or company websites with link pages ( about5-10 other links) or links / logo's on the front page offer value even on unrelated sites? (2) What happens if 80% of the link building I am doing comes from blogs? (3) If I have links that are clearly spam that have been built to our site can they be damaging our potential to rank and how can I remove them as I have tried to contact the relevant parties but fear pressing the button on the google tool may harm our site should I? (4) If I have a page that genuinely has a lot of mentions of a keyword (not so much the money keyword but part such as wanting to rank for pool table but end up with the different versions of keywords having table mentioned 5 - 10% of the time). Thank you for your time.
Link Building | | BobAnderson0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1