Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best & easiest way to 301 redirect on IIS

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best & easiest way to 301 redirect on IIS

    Technical SEO
    4
    13
    3686
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 2MSens
      2MSens last edited by

      Hi all,

      What is the best and easiest way to 301 redirect URLs on IIS server?

      I got access to the FTP and WordPress back office, but no access to the server admin.

      Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • 2MSens
        2MSens @MichaelC-15022 last edited by

        Thanks a lot for your answer 🙂

        1 Reply Last reply Reply Quote 0
        • MichaelC-15022
          MichaelC-15022 last edited by

          You have two options:

          1. Set it up in IIS Manager (best option, least overhead for the server, need no coding skills)
          2. Code it in classic ASP in a global include file that all pages reference before sending content back to the browser.

          Here's a great article that walks you through the IIS config option.  For this, you need access to IIS Manager:

          http://www.proworks.com/blog/2010/02/11/adding-a-301-redirect-in-iis-for-individual-pages-with-non-aspx-extensions/

          Sounds like that option is unavailable to you however.

          For the other option:  your site probably has a file or two that's included at the start of all web pages.  (If not, you can add it).  In that file, you'll want to check the URL passed in like this:

          Dim sThisPage                = Request.ServerVariables("SCRIPT_NAME")

          If (LCase(sThisPage) = "/oldpage.aspx") Then

          Response.Status            = "301 Moved Permanently"
                  Response.AddHeader        "Location", "http://" & sThisServer & "/newpage.aspx"
                  Response.End
          End If

          2MSens 1 Reply Last reply Reply Quote 1
          • 2MSens
            2MSens last edited by

            Any IIS expert around?.. 😃

            1 Reply Last reply Reply Quote 0
            • Andy.Drinkwater
              Andy.Drinkwater @2MSens last edited by

              There - you can see how often I have worked on IIS servers 😉

              1 Reply Last reply Reply Quote 1
              • 2MSens
                2MSens @Andy.Drinkwater last edited by

                there is no .htaccess on IIS servers 😉

                Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                • 2MSens
                  2MSens @vmialik last edited by

                  No problem, I'll have a look for another website 😉 thanks

                  1 Reply Last reply Reply Quote 0
                  • Andy.Drinkwater
                    Andy.Drinkwater @vmialik last edited by

                    Nor was I.

                    If you have FTP access, you might then have to work in the .htaccess file and build the redirects in there.

                    -Andy

                    2MSens 1 Reply Last reply Reply Quote 0
                    • vmialik
                      vmialik @2MSens last edited by

                      Bummer, I was not aware of that, its such an awesome plugin

                      Andy.Drinkwater 2MSens 2 Replies Last reply Reply Quote 1
                      • 2MSens
                        2MSens @vmialik last edited by

                        Hi Vadim,

                        Thanks for your answer, however it looks that the redirection plugin works only for apache servers.

                        vmialik 1 Reply Last reply Reply Quote 0
                        • 2MSens
                          2MSens @Andy.Drinkwater last edited by

                          Hi Andy,

                          thanks, it works for IIS servers too?

                          • Benoit.
                          1 Reply Last reply Reply Quote 0
                          • vmialik
                            vmialik last edited by

                            Hi Benoit,

                            Yes, Andy is totally on it. Server side redirects are faster, however if you have Wordpress a plugins make it so much easier and convenient.

                            Also if you want other powerful features like: 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects, and more Try Redirection plugin

                            Hope this Helps!

                            2MSens 1 Reply Last reply Reply Quote 0
                            • Andy.Drinkwater
                              Andy.Drinkwater last edited by

                              Absolutely - Install this plugin: http://wordpress.org/plugins/simple-301-redirects/

                              I use this on a couple of my own sites and it works a treat.

                              -Andy

                              2MSens 1 Reply Last reply Reply Quote 0
                              • 1 / 1
                              • First post
                                Last post

                              Got a burning SEO question?

                              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                              Start my free trial


                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • MarketHubb

                                Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.

                                I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
                                RewriteEngine On
                                RewriteBase /
                                Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?

                                Technical SEO | | MarketHubb
                                1
                              • vmsolu

                                How to redirect 302 status to 301 status code using wordpress

                                I just ran the link opportunity option within site explorer and it shows that 31 pages are currently in a 302 status.  Should I try to convert the 302's to 301's?  And what is the easiest way to do this? I see several wordpress plugins that claim to do 301 redirects but I don't know which to choose. Any help would be greatly appreciated!

                                Technical SEO | | vmsolu
                                0
                              • Marketing_Today

                                DNS vs IIS redirection

                                I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.

                                Technical SEO | | Marketing_Today
                                1
                              • ztalk112

                                301 redirect: canonical or non canonical?

                                Hi, Newbie alert! I need to set up 301 redirects for changed URLs on a database driven site that is to be redeveloped shortly. The current site uses canonical header tags. The new site will also use canonical tags. Should the 301 redirects map the canonical URL on the old site to the corresponding canonical for the new design . . . or should they map the non canonical database URLs old and new? Given that the purpose of canonicals is to indicate our preferred URL, then my guess is that's what I should use. However, how can I be sure that Google (for example) has indexed the canonical in every case? Thx in anticipation.

                                Technical SEO | | ztalk112
                                0
                              • SDSLaw

                                Questions about the Sandbox and 301 Redirects

                                Does the sandbox still exist?  What if you have a brand new URL and do a 301 redirect from another website because the name of the service business changed? Thanks for any insight and help.

                                Technical SEO | | SDSLaw
                                0
                              • bewoldt

                                How to create a delayed 301 redirect that still passes juice?

                                My company is merging one of our sites into another site. At first I was just going to create a 301 redirect from domainA.com to domainB.com but we decided that would be too confusing for customers expecting to see domainA.com so we want to create a page that says something like "We've moved. please visit domainB.com or be redirected after 10 seconds". My question is, how do I create a redirect that has a delay and will this still pass the same amount of juice that a regular 301 redirect would? I've heard that meta refreshes are considered spammy by Google.

                                Technical SEO | | bewoldt
                                0
                              • anjonr

                                What is the best way to find stranded pages?

                                I have a client that has a site that has had a number of people in charge of it. All of these people have very different opinions about what should be on the site itself. When I look at their website on the server I see pages that do not have any obvious navigation to them. What is the best way to find out the internal linking structure of a site and see if these pages truly are stranded?

                                Technical SEO | | anjonr
                                0
                              • Artience

                                301 Redirect & Cloaking

                                HEllo~~~~ People. I have a question regarding on cloaking. I will be really greatful if you can help me with question. I have a site www.example.com and it is targeting for multi countries. So I use sub directories for targeting multi countries. e.g. www.example.com/us/ www.example.com/de/ www.example.com/hk/ ....... so on and on. Therefore, when people type www.example.com, I use IP delivery to send users to each coutries. Here is my question. I use 301 redirect for IP delivery, which means when user enter www.example.com, my site read user's IP and send them to right country site by 301 redirect. In this case, is there any possibility that Google considers it as cloaking? Please people.... share me some ideas and thoughs.

                                Technical SEO | | Artience
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              • Digital Marketers
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.