Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Cheap/ Discount/ Value/ Sale Keywords
-
Hi,
Does anyone have any experience in targeting cheap/discount/value etc keywords in an SEO campaign?
I'm interested to find out:
-
How Google perceives these keywords, as the search results are only very slightly different if you search with or without a 'cheap' keyword.
-
Whether Google differentiates between 'cheap synonyms ie 'cheap' and 'affordable'. There are far higher searches for 'cheap' but affordable is much more user- and conversion-friendly.
Thanks,
Karen
-
-
Hi Karen,
As you mentioned its hard to work Google out so you have to sometime use your best guess. Logically I would agree a mix of anchor text, and keywords could hep that page. The other way you could look at it was the keyword volume for each term and then target those terms presumably better than the likes you asda etc.
IT also comes back a little to what Google interprets the terms for, I would recommend looking into the search volume between the two.
Good luck!
-
Hey Chris,
Thanks very much. I think you're right that I am over-thinking it (as any SEO would when trying to figure Google out!). One thing that stands out for me is that when I do a search (for example for 'cheap console tables', very few of the results on page 1 mention 'cheap' or 'discounted' in their title tags, or their pages. Yet it does seem to know which sites stock cheaper console tables (ebay, gumtree, asda etc). Do you think this could be just down to the use of the word 'cheap' across the rest of the site?
Karen
-
Hi Karen,
I wonder if you're over thinking this a bit. Lets look at what Google's job is, its to bring the best result back for a users inquiry. Now there are some exceptions to that (like adult content and some pay day loans) but for the most part that rule is true.
Now the question isn't what Google thinks its what the user thinks is there a difference in the user typing 'cheap product' compared to 'product' ? There is going to be difference between the two searches because the user wants to see different results for each one. You can always test this out by going to Google and trying different searches you can then double up your theory by going to ad-words and looking into search volume between the two.
I hope that helps a bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | | surabhi60 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30