Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using subdomains for related landing pages?
-
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
-
Thanks very much Jane! I think subdirectories are how I'll go.
Effective; organic SEO is HUGE for my initial online success. We market only with direct mail so far. But mailing lists don't address human situations ie: people who've inherited a property AND with it a 2nd mortgage payment AND they're stressed because they can't afford the 2nd payment AND their realtor hasn't sold the inherited property.One last question for all-
With effective landing page SEO & SERP being my primary goal; is the web URL structure term "siloing" familiar to anyone and applicable / adaptable to my multiple landing pages? (I found the term & explanation here: http://www.bruceclay.com/seo/silo.htm) Or is some other method more advisible in order to "pool" my subdirectories for better SEO in SERP? Peter
-
Hi Peter,
In some ways, subdirectories seems even more sensible when you're dealing with single landing pages, as they'll work together somewhat to look like a fuller site from Google's perspective, rather than just a collection of subdomains happening to exist on the same domain.
-
Hello again; after looking at your feedback; then a fresh look at our marketing needs & budget... After viewing each of our competitors sites with keyword 'semi'-stuffing, empty tags, horrible SEO structure, very light traffic & way too much info.... So now we're thinking that we do not need a main site; AND JUST HAVE multiple landing pages each very focused on a single financial or situational motivation causing a property owner to want to sell quickly & we'll explain how we are an alternative than a realtor. Does using subdirectories still seem best for only having single page landing pages? Does anyone have a few informative links regarding setting up & use of subdirectories? Thx, Peter
-
Hi Peter,
I understand that the platform only allows for subdomains. From a purely SEO point of view, subfolders or pages are preferable to subdomains because authority does not appear to pass between a parent domain and its subdomains in the same way as it does between subfolders and parent domains. If your landing page sites are only one pagers, they may be seen as quite thin as well.
However, there is no reason why you can't build quality content like this - it just may take more link building to establish the authority for the subdomains than it would for pages on the same site. You will need to ensure that as much unique content as possible is placed on the landing pages to increase their 'worth' in Google's eyes, given that they are separate from each other on subdomains.
-
Thanks for both responses. Alan- These landing pages would be single page sites. Thompson Paul- The reason I thought sub-domains IS TO SAVE $ with Lander ($ per # domains) and the cost of registering many domains.
Here's the specifics of my search.. The targeted property owner mailing lists are based on data: mortgage, taxes & assessors. They give NO CLUES as to human condition that we look for when our mailers get responses.We have a list of motivations (or reasons for distress to sell their house) are financial or circumstantial: divorce, inheritance, job loss, job transfer, can't sell house, bankrupt, tenant trashed apartment, etc. These motivations are not apparent, obviously, on a mailing list. We want to learn the best way to specifically find people, who own their property in CT, who aren't searching to sell - but are looking for solution to divorce or whatever NOT realizing a cash buyer (us) is a real & UPRIGHT solution. ** We have a list of motivations that we want to define into what phrases people ask in Google to find answers; then what keywords get found for those queries.. and limit it the best we can to CT.** Thanks, Peter
PS:Like Squarespace is drag and drop creation for websites plus hosting, ecommerce & stats; so is www.landerapp.com to landing pages -- they offer customize-able templates that are SEO optimize-able, have great stats & offer drag & drop opt-in forms to integrate into my email service. Comments/advice?
-
Fully agree with Alan - subdomains would be a major waste of effort and SEO value.
Are you thinking you want subdomains perhaps so you can track them differently? There are many ways to do the necessary tracking with pages in subdirectories of the main site, so it's not necessary to use subdomains for this reason either.
Unless there's something missing in what you need here, integrating the landing pages into the main site is the vastly superior solution here.
Can you give us an idea what it is about subdomains that you feel you need?
Paul
-
Unless those subdomains for single page sites, may look spammy to google. you can put those pages in your own site, there is nothing to gain using subdomains
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
Paging. is it better to use noindex, follow
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category or just let Google index these pages Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site. Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page Thanks!
Intermediate & Advanced SEO | | donthe0