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Thanks very much Jane! I think subdirectories are how I'll go.

Effective; organic SEO is HUGE for my initial online success. We market only with direct mail so far. But mailing lists don't address human situations ie: people who've inherited a property AND with it a 2nd mortgage payment AND they're stressed because they can't afford the 2nd payment AND their realtor hasn't sold the inherited property.One last question for all-

With effective landing page SEO & SERP being my primary goal; is the web URL structure term "siloing" familiar to anyone and applicable / adaptable to my multiple landing pages? (I found the term  & explanation here: http://www.bruceclay.com/seo/silo.htm) Or is some other method more advisible in order to "pool" my subdirectories for better SEO in SERP? Peter

Hello again; after looking at your feedback; then a fresh look at our marketing needs & budget...  After viewing each of our competitors sites with keyword 'semi'-stuffing, empty tags, horrible SEO structure, very light traffic & way too much info.... So now we're thinking that we do not need a main site; AND JUST HAVE multiple landing pages each very focused on a single financial or situational motivation causing a property owner to want to sell quickly & we'll explain how we are an alternative than a realtor. Does using subdirectories still seem best for only having single page landing pages? Does anyone have a few informative links regarding setting up & use of subdirectories? Thx, Peter

Thanks for both responses. Alan- These landing pages would be single page sites. Thompson Paul- The reason I thought sub-domains IS TO SAVE $ with Lander ($ per # domains) and the cost of registering many domains.

Here's the specifics of my search.. The targeted property owner mailing lists are based on data: mortgage, taxes & assessors. They give NO CLUES as to human condition that we look for when our mailers get responses.We have a list of motivations (or reasons for distress to sell their house) are financial or circumstantial: divorce, inheritance, job loss, job transfer, can't sell house, bankrupt, tenant trashed apartment, etc. These motivations are not apparent, obviously, on a mailing list. We want to learn the best way to specifically find people, who own their property in CT, who aren't searching to sell - but are looking for solution to divorce or whatever NOT realizing a cash buyer (us) is a real & UPRIGHT solution. ** We have a list of motivations that we want to define into what phrases people ask in Google to find answers; then what keywords get found for those queries.. and limit it the best we can to CT.** Thanks, Peter

PS:Like Squarespace is drag and drop creation for websites plus hosting, ecommerce & stats; so is www.landerapp.com to landing pages -- they offer customize-able templates that are SEO optimize-able, have great stats & offer drag & drop opt-in forms to integrate into my email service. Comments/advice?

Seeking subdomain usage and related SEO advice...  I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).

Can I use MOZ for initial keyword research?  Can't create an AdWords campaign (no website yet to register) to get use of Google's Keyword Planner & my subscription to Wordtracker is showing me too many unrelated keywords... Peter