Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. NEw domain extensions, are they worth it seo wise?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    NEw domain extensions, are they worth it seo wise?

    Intermediate & Advanced SEO
    4
    16
    5966
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Berner
      Berner last edited by

      Hello I am curious if all of these new extensions for domains are worth it?

      So say you are a home builder and you bought homebuilder.construction - where as construction is a new extension, does this help seo? Or is it all just a big sales gimmick?

      Thank you for your thoughts

      1 Reply Last reply Reply Quote 1
      • BlueprintMarketing
        BlueprintMarketing @Dr-Pete last edited by

        Hey Dr. Pete,

        Sorry for the late reply.

        I will see you in July. I just did SerchLove Boston and immediately after that purchased tickets for SerchLove San Diego in September.

        The ROI on going to those events is  fantastic and  they are awesome to attend.

        I  have to wait have to purchase my MozCon tickets on Wednesday because might have a second person coming with me.

        I will see you in Seattle at MozCon.

        All the best,

        Thomas

        1 Reply Last reply Reply Quote 0
        • Dr-Pete
          Dr-Pete Staff @BlueprintMarketing last edited by

          Unfortunately, no - still pretty limited on travel - if I take a trip, it's usually to the Moz office. Speaking at MozCon in July and then in the Czech Republic in November.

          BlueprintMarketing 1 Reply Last reply Reply Quote 1
          • BlueprintMarketing
            BlueprintMarketing @Dr-Pete last edited by

            Hi Dr Pete,

            Thank you for the list of universal TLDs they are getting more popular every day.

            Will you be at search love San Diego?

            Sincerely,

            Thomas

            Dr-Pete 1 Reply Last reply Reply Quote 0
            • Dr-Pete
              Dr-Pete Staff last edited by

              Google has been non-committal on this, other than to say the new TLDs won't get any special preference (which is a bit vague). We don't really know yet if those domain keywords will provide SEO benefit. I think most of these will be treated generically, and the keyword in the domain may carry limited benefits.

              Personally, if you have a choice between a lousy domain on a traditional extension and a really memorable domain on a new extension, I might lean toward the new extension. I'm talking about homebuilder.construction vs. great-homebuilder-construction-company.org or something like that.

              There's the usability aspect, too - I think it's going to take people a while to adjust. If you owned chicago.attorney, people might pick up on that, but they're still used to thinking in terms of .com, etc. There's going to be an adjustment period.

              If the price is right and there's a good one out there, it may be worth buying, but I don't think there's going to be much of a gold rush on these new domains.

              1 Reply Last reply Reply Quote 2
              • Dr-Pete
                Dr-Pete Staff @BlueprintMarketing last edited by

                Thomas is generally correct here, although Google has since begun treating .co as a "generic" TLD, which is to say they no longer geo-locate it to Colombia. See this reference:

                https://support.google.com/webmasters/answer/1347922?hl=en

                So, the Colombia association won't hurt, but it won't be geographically connected to Colorado, either. There is some chance that you could pick up the "Co" on a keyword match, if someone searched "Denver, Co" and you owned "denver.co", for example. That's speculation on my part, though. I certainly wouldn't count on any benefit.

                BlueprintMarketing 1 Reply Last reply Reply Quote 1
                • BlueprintMarketing
                  BlueprintMarketing @Berner last edited by

                  HI Berner,

                  thank you for the kind words.

                  I agree with Jimmy on what he said about .net & .org

                  remember there are many powerful .net's .org's out there for instance SEOmoz.org was the old URL for Moz.com sum of the best marketing companies in the world like distilled.net uses .net

                  it really comes down to the website itself being better but why would think about is how many phones have .com built-in to the handset. If you are giving someone your URL and you tell them the  name they are going to assume most likely that it is .com and less you had to constantly correct them which would not help in the long run because one day you and be there to remind them.

                  however if you cannot get the .com for your brand I would strongly recommend either looking for a new name depending on how attached or powerful name is or using a.net/.org

                  Remember if you are going to go up against a existing website with a .com you have the possibility of serious competition in order to rank for your own name. You should always audit the company containing the domain with .com you wish you use the exact same domain name except for the TLD watch out for trademarks as well.

                  My best advice is taken a look at all the places where you can purchase a domain if you cannot find the one that you want. You can most likely find it on places like https://flippa.com/ , http://www.namejet.com/ & https://www.sedo.com/us/home/getting-started/ to name a very few.

                  Definitely do a back link check and run them through http://www.removeem.com/ just to be certain that they have not been hit by a penalty. Which unfortunately if the domain is not new would be passed on to you.   Some more information.

                  http://fourhourworkweek.com/2009/02/27/how-to-buy-domain-names-like-a-pro-10-tips-from-the-founder-of-phonetagcom/

                  Sincerely,

                  Thomas

                  1 Reply Last reply Reply Quote 1
                  • BlueprintMarketing
                    BlueprintMarketing @Atlanta-SMO last edited by

                    Hi Jimmy,

                    just so you are aware.co originally was Columbia and still is the country code for Columbia Neustar the second largest domain registrar to VeriSign purchased .co to use as an abbreviation for company it was simply a collaboration between the Columbia and Neustar

                    Here is Matt Cutts

                    https://www.youtube.com/watch?feature=player_embedded&v=k0sCnzzVtNs

                    SEO & .co

                    http://www.go.co/about/seo/

                    http://en.wikipedia.org/wiki/.co

                    "Neustar has always been a partner with .CO Internet, providing registry services and infrastructure support for .co extensions, the top-level domain assigned to Colombia."

                    http://www.miamiherald.com/2014/03/21/4009212/miami-tech-company-co-internet.html

                    Just wanted to make sure that you knew and actually was a country based TLD and they went for the money.

                    Sincerely,

                    Thomas

                    Dr-Pete 1 Reply Last reply Reply Quote 0
                    • Atlanta-SMO
                      Atlanta-SMO @Berner last edited by

                      .com is the best by far, followed by .net and .org... I would get the .com if possible and if not, get the .net or .org... I wouldn't write them off.

                      1 Reply Last reply Reply Quote 0
                      • Atlanta-SMO
                        Atlanta-SMO @BlueprintMarketing last edited by

                        You are correct in regards to the .co not helping rank for Colorado.  However .co is not for the country Columbia and made to work for everyone.  The .co extension is for company names and branding your name.  It is a global extension. .co = company

                        BlueprintMarketing 1 Reply Last reply Reply Quote 0
                        • Berner
                          Berner last edited by

                          So last question I promise

                          As a rule of thumb, although .com is king, would you shy away from a .org? or .net?

                          Or basically its .com or nothing type of thing?

                          Atlanta-SMO BlueprintMarketing 2 Replies Last reply Reply Quote 0
                          • Berner
                            Berner last edited by

                            Great read, thank you for the suggestion

                            1 Reply Last reply Reply Quote 0
                            • BlueprintMarketing
                              BlueprintMarketing @Berner last edited by

                              No .co will not help you rank in the state of CO

                              its Columba but was made to work for everyone.

                              Hope  that helps,

                              tom

                              Atlanta-SMO 1 Reply Last reply Reply Quote 3
                              • BlueprintMarketing
                                BlueprintMarketing last edited by

                                Read this as well

                                http://moz.com/blog/next-domain-gold-rush

                                1 Reply Last reply Reply Quote 2
                                • Berner
                                  Berner last edited by

                                  ok thank you.

                                  On a weird note if I may ask.

                                  I live in Colorado. many times people use the words CO to represent a city, like Colorado Springs, CO

                                  Would a domain like example.co be worth it if the search engine look at CO possibly as a abbreviation for Colorado?

                                  Or is this just stupid to think that way?

                                  Thank you

                                  BlueprintMarketing 1 Reply Last reply Reply Quote 0
                                  • BlueprintMarketing
                                    BlueprintMarketing last edited by

                                    The TLD you use can be worth money as far as SEO I would take .com homebuilder.com over a homebuilder.construction every day.

                                    the power to point a .com .net .org at the country of your choice is a big SEO plus

                                    if you can get the .com it is still #1 in the US at least.

                                    Tom

                                    1 Reply Last reply Reply Quote 1
                                    • 1 / 1
                                    • First post
                                      Last post

                                    Got a burning SEO question?

                                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                    Start my free trial


                                    Browse Questions

                                    Explore more categories

                                    • Moz Tools

                                      Chat with the community about the Moz tools.

                                    • SEO Tactics

                                      Discuss the SEO process with fellow marketers

                                    • Community

                                      Discuss industry events, jobs, and news!

                                    • Digital Marketing

                                      Chat about tactics outside of SEO

                                    • Research & Trends

                                      Dive into research and trends in the search industry.

                                    • Support

                                      Connect on product support and feature requests.

                                    • See all categories

                                    Related Questions

                                    • gaiaslastlaugh

                                      Does redirecting from a "bad" domain "infect" the new domain?

                                      Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.

                                      Intermediate & Advanced SEO | | gaiaslastlaugh
                                      0
                                    • jdenbo_edf

                                      Is an iframe redirect on the same Domain bad for SEO

                                      Good morning. We have a vendor that has created a landing page with content  that we want to use.  Because of the way we built the site, the only way to use the content is to create an i-frame.  The i-frame is re-directingon the same Domain.  Would we benefit from the SEO Content?

                                      Intermediate & Advanced SEO | | jdenbo_edf
                                      0
                                    • Fulanito

                                      Move domain to new domain, for how much time should I keep forwarding?

                                      I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!

                                      Intermediate & Advanced SEO | | Fulanito
                                      1
                                    • clarkovitch

                                      Legacy domains

                                      Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan

                                      Intermediate & Advanced SEO | | clarkovitch
                                      0
                                    • seoman10

                                      CDN for SEO (or not)?

                                      Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!

                                      Intermediate & Advanced SEO | | seoman10
                                      1
                                    • BrandBuilder

                                      New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?

                                      We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.

                                      Intermediate & Advanced SEO | | BrandBuilder
                                      0
                                    • AdeLewis

                                      Is DOCTYPE important for SEO?

                                      Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂

                                      Intermediate & Advanced SEO | | AdeLewis
                                      0
                                    • itechware

                                      Does domain WhoIs Privacy affect SEO efforts?

                                      Hi guys, I got a hopefully quick question.  I am designing a site currently that is made up of many different domain names as part of a network. I've heard that Google will penalize however is linking is passed back and forth between these domains if the registrant information was the same.  I have WhoIS privacy information on all the domains to stop telemarketers and spam as well as (hopefully stop Google from getting suspicious).  I'm not doing anything bad or against Google rules but I can see how they might think that if I have a huge network and links are being passed between these.  It's a friend of mine who owns like 2000 domains and he wants to put legitimate information on each one and rank them higher, it's an interesting concept but I won't go into to much detail. So my question is basically, does having WhoIS privacy on all these domains, will it affect me in anyway in the SEO process? Will google count the links passing back and forth as legitimate? Or might it get suspicious and think I am spam? Are there ways to see what server it's coming from? Should all these sites be on different servers? Any help is much appreciated!

                                      Intermediate & Advanced SEO | | itechware
                                      0

                                    Get started with Moz Pro!

                                    Unlock the power of advanced SEO tools and data-driven insights.

                                    Start my free trial
                                    Products
                                    • Moz Pro
                                    • Moz Local
                                    • Moz API
                                    • Moz Data
                                    • STAT
                                    • Product Updates
                                    Moz Solutions
                                    • SMB Solutions
                                    • Agency Solutions
                                    • Enterprise Solutions
                                    • Digital Marketers
                                    Free SEO Tools
                                    • Domain Authority Checker
                                    • Link Explorer
                                    • Keyword Explorer
                                    • Competitive Research
                                    • Brand Authority Checker
                                    • Local Citation Checker
                                    • MozBar Extension
                                    • MozCast
                                    Resources
                                    • Blog
                                    • SEO Learning Center
                                    • Help Hub
                                    • Beginner's Guide to SEO
                                    • How-to Guides
                                    • Moz Academy
                                    • API Docs
                                    About Moz
                                    • About
                                    • Team
                                    • Careers
                                    • Contact
                                    Why Moz
                                    • Case Studies
                                    • Testimonials
                                    Get Involved
                                    • Become an Affiliate
                                    • MozCon
                                    • Webinars
                                    • Practical Marketer Series
                                    • MozPod
                                    Connect with us

                                    Contact the Help team

                                    Join our newsletter
                                    Moz logo
                                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                    • Accessibility
                                    • Terms of Use
                                    • Privacy

                                    Looks like your connection to Moz was lost, please wait while we try to reconnect.