How do you change the 6 links under your website in Google?
-
Hello everyone,
I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean).
How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me!
Thanks!
-
Hi,
There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.
That said, if I were looking at this myself, I would include the following:
- Clean internal linking structure with good anchor text
- Correctly code your links to ensure they can be fully spidered
- Links to your desired pages
- Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
- Unique page content that is no duplicated anywhere else
- Unique and appropriate page titles and descriptions
There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.
-Andy
-
You can demote sitelinks so that they are less likely to appear but Google displays the pages that it considers to be most relevant to the searcher. Use the Mozbar to have a look at what the PA of the pages displayed are compared to the ones you want to display. You may need to have a look at your internal linking structure to improve the authority of the pages you want to display.
-
Ok, I've just found it in Webmaster Tools under Sitelinks! However, have just seen that you can't change the links to promote what you want....this is all automatically pulled in. Does anyone know any tips to get Google to pull in the ones you want?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google not disavow some bad links
I have submitted bad links that I want to disavow on google with the Moz Pro hight spam score. Its almost 4 months completed yet I have a bad link that exists with high spam score any solution? https://fortniteskinsgenerator.net/
White Hat / Black Hat SEO | | marktravis0 -
How to find if a website has paid or spammy back-links? Latest ways to investigate.
Hi all, I would like to investigate about our website back-links if something is wrong. If there are any paid or spammy back-links. How to proceed on this exercise? We have been using ahrefs and seems like it's quite enough. Is there any way we can pull out the fishy back-links? Do we have any helpful data from webmasters about this? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Separating the syndicated content because of Google News
Dear MozPeople, I am just working on rebuilding a structure of the "news" website. For some reasons, we need to keep syndicated content on the site. But at the same time, we would like to apply for google news again (we have been accepted in the past but got kicked out because of the duplicate content). So I am facing the challenge of separating the Original content from Syndicated as requested by google. But I am not sure which one is better: *A) Put all syndicated content into "/syndicated/" and then Disallow /syndicated/ in robots.txt and set NOINDEX meta on every page. **But in this case, I am not sure, what will happen if we will link to these articles from the other parts of the website. We will waste our link juice, right? Also, google will not crawl these pages, so he will not know about no indexing. Is this OK for google and google news? **B) NOINDEX meta on every page. **Google will crawl these pages, but will not show them in the results. We will still loose our link juice from links pointing to these pages, right? So ... is there any difference? And we should try to put "nofollow" attribute to all the links pointing to the syndicated pages, right? Is there anything else important? This is the first time I am making this kind of "hack" so I am exactly sure what to do and how to proceed. Thank you!
White Hat / Black Hat SEO | | Lukas_TheCurious1 -
No cache still a good link for disavow?
Hi Yall, 2 scenarios: 1. I'm on the border line of disavowing some websites that link to me. If the page is N/A (not available) for the cache, does that mean i should disavow them? 2. What if the particular page was really good content and the webmaster just has the worse seo skills in not interlinking his old blogs, hence why the page that's linking to me is N/A for cache, should i still disavow it? Thanks
White Hat / Black Hat SEO | | Shawn1240 -
If I am getting links on competitor websites, is it safe to assume those competitors are doing this to hurt our SEO?
We have received a few notification from Google Webmaster Tools and Moz that our competitors have "mentioned" our page on their website. This is incredibly odd as you wouldn't think they'd want to do this. Further, when I go to the page that we are supposedly mentioned on, the link to our site is not on the page. What is going on? Thank you in advance for your insights!!
White Hat / Black Hat SEO | | brits0 -
Google Manual Penalty - Dilemma?
Hi Guys, A while back, my company had a 'partial match' manual penalty from google for 'unnatural links' pointing to our site. This glorious feat was accomplished by our previous SEO agency for quite heavily spamming links (directories, all kinds of low quality sites). That being said, when the penalty hit we really didnt see any drop in traffic. In fact, it was not long after the penalty that we launched a new website and since our traffic has grown quite significantly. we've doubled our total visits from prior penalty to now. This previous SEO also did submit a couple of reconsideration requests (both done loosely as to fool Google by only removing a small amount of links, then abit more the next time when it failed - this was obviously never going to work). Since then, I myself have submitted a reconsideration request which was very thorough, disavowing 85 Domains (every single one at domain level rather than the individual URLs as I didnt want to take any chances), as well as getting a fair few links removed from when the webmaster responded. I documented this all and made multiple contacts to the webmasters so i could show this to Google. This reconsideration request was not successful - Google made some new backlinks magically appear that i had not seen previously. But really, my main point is; am I going to do more damage removing more and more links in order to remove the penalty, because as it stands we haven't actually noticed any negative effects from the penalty! Perhaps the negative effects have not been noticed due to the fact that not long after the penalty, we did get a new site which was much improved and therefore would naturally get much more traffic than the old site, but overall it has not been majorly noticed. What do you guys think - is it worth risking drop in rankings to remove the penalty so we don't face any future issues, or should I not go too heavy with the link removal in order to preserve current rankings? (im really interested to see peoples views on this, so please leave a comment if you can help!)
White Hat / Black Hat SEO | | Sandicliffe0 -
Low quality websites with spammy EMDs still ranking higher than genuine websites?
Hey guys, I've just been doing some searching and couldn't quite contemplate how heavily low-quality and spammy EMDs are still running some Google searches. Just take "cheap kitchens", for instance. Here are a list of URLs that appeared; http://kitchenunitsdoors.co.uk/ http://www.kitchenunits9.co.uk/ http://www.aboutkitchenunits.co.uk/ http://www.cheapkitchenunits1.co.uk/ http://www.cheapkitchensonline.com/ http://www.buycheapkitchens.com/ http://www.cheapkitchenscheapkitchen.co.uk/ http://www.cheapkitchensforsale1.co.uk/ http://cheapkitchensaberdeen.co.uk/ http://www.kitchensderby1.co.uk/ http://www.cheapcheapkitchens.co.uk/ http://kitchen-cheap.co.uk/ http://www.cheapestkitchensinbritain.co.uk/ http://www.cheapkitchenss.co.uk/ http://www.cheaperthanmfi.com/ http://cheapkitchenuk.co.uk/ As you can see, none of them appear to be genuine retailers and are setup purely to influence Google rankings. I'm amazed that Google is still giving so much weight to these types of sites - especially considering how search is meant to be better than it ever was before! Any insights into why this is?
White Hat / Black Hat SEO | | Webrevolve0 -
Does your website get downgraded if you link to a lower quality site?
My site has a pr of 4. My friends site has a pr of 2 but I think that he is doing some black hat seo techniques. I wanted to know whether the search engines would ding me for linking to (i.e., validating) a lower quality site.
White Hat / Black Hat SEO | | jamesjd70