Hello all,
I have a massive duplicate content issue at the moment with a load of old employer detail pages on my site. We have 18,000 pages that look like this:
http://www.eteach.com/Employer.aspx?EmpNo=26626
http://www.eteach.com/Employer.aspx?EmpNo=36986
and Google is classing all of these pages as similar content which may result in a bunch of these pages being de-indexed. Now although they all look rubbish, some of them are ranking on search engines, and looking at the traffic on a couple of these, it's clear that people who find these pages are wanting to find out more information on the school (because everyone seems to click on the local information tab on the page). So I don't want to just get rid of all these pages, I want to add content to them.
But my question is...
If I were to make up say 5 templates of generic content with different fields being replaced with the schools name, location, headteachers name so that they vary with other pages, will this be enough for Google to realise that they are not similar pages and will no longer class them as duplicate pages?
e.g. [School name] is a busy and dynamic school led by [headteachers name] who achieve excellence every year from ofsted. Located in [location], [school name] offers a wide range of experiences both in the classroom and through extra-curricular activities, we encourage all of our pupils to “Aim Higher". We value all our teachers and support staff and work hard to keep [school name]'s reputation to the highest standards.
Something like that...
Anyone know if Google would slap me if I did that across 18,000 pages (with 4 other templates to choose from)?