Questions created by Eteach_Marketing
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SEO Template Recommendations - example provided but would welcome any advice
Hi there, I'm trying to improve the templates used on our website for SEO pages aimed at popular search terms. An example of our current page template is as follows: http://www.eteach.com/teaching-jobs Our designers have come up with the following new template: http://www.eteach.com/justindaviesnovemeber I know that changing successful pages can be risky. One concern is putting links behind JQuery, where the 'More on Surrey' link is. Does anyone had any strong suggestions or observations around our new template? Especially through the eyes of Google! Thanks in advance Justin
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Strange referral site: www.cyberonlineclicking.com would like some insights from the community
Hello Mozzers! I've noticed that our site has been receiving a significant amount of referral traffic from a rather suspect looking site: www.cyberonlineclicking.com Can anyone shed any light on this beast. Stopped receiving traffic around 11th November, but was getting 20K sessions over a 4 week period. The traffic was of poor quality, but would be good to know how or why they were linking to my site (fejobs dot com). Looks very suspicious. Thanks Justin
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Google Analytics Accounts
Hi there, I'm having issues with my Google Analytics / Facebook etc accounts constantly losing connection. How can I resolve this?
Product Support | | Eteach_Marketing0 -
How do you change the 6 links under your website in Google?
Hello everyone, I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean). How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me! Thanks! zorIsxH.jpg
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Subfolders and 301's
Hello all, Quite simply, I'm stuck. Well, I think I am. We are about to launch a whole new International side of our website. We're an education job board www.eteach.com for schools in the UK and a little internationally. Now that the business is growing we want to make our brand more global. All the big bosses wanted to create a brand new website called www.eteachinternational.com. I managed to persuade them to not to do that and instead use a subfolder approach off of our well established and strong domain www.eteach.com (phew). However, now I'm getting a little lost in making sure I don't duplicate my content. We have a staffroom section on our website which basically has lots of relevant content for people searching how to become a teacher, e.g. www.eteach.com/how-to-become-a-teacher. We also want this same content on the international subfolder, as it will still be relevant content for international teachers. However... Do I have to completely re-write the content (which I'm trying to avoid as it will be very similar) or can I put in a rel=canonical to the already existing pages? So basically (I know this HTML isn't right, it's just for visual's sake!): www.eteach.com/international/how-to-become-a-teacher rel=canonical --> www.eteach.com/how-to-become-a-teacher I understand this gives all the authority to the original page, not the international one, but I'm fine with that (unless anyone can suggest anything else?)
International SEO | | Eteach_Marketing0 -
How does Google decide what content is "similar" or "duplicate"?
Hello all, I have a massive duplicate content issue at the moment with a load of old employer detail pages on my site. We have 18,000 pages that look like this: http://www.eteach.com/Employer.aspx?EmpNo=26626 http://www.eteach.com/Employer.aspx?EmpNo=36986 and Google is classing all of these pages as similar content which may result in a bunch of these pages being de-indexed. Now although they all look rubbish, some of them are ranking on search engines, and looking at the traffic on a couple of these, it's clear that people who find these pages are wanting to find out more information on the school (because everyone seems to click on the local information tab on the page). So I don't want to just get rid of all these pages, I want to add content to them. But my question is... If I were to make up say 5 templates of generic content with different fields being replaced with the schools name, location, headteachers name so that they vary with other pages, will this be enough for Google to realise that they are not similar pages and will no longer class them as duplicate pages? e.g. [School name] is a busy and dynamic school led by [headteachers name] who achieve excellence every year from ofsted. Located in [location], [school name] offers a wide range of experiences both in the classroom and through extra-curricular activities, we encourage all of our pupils to “Aim Higher". We value all our teachers and support staff and work hard to keep [school name]'s reputation to the highest standards. Something like that... Anyone know if Google would slap me if I did that across 18,000 pages (with 4 other templates to choose from)?
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Duplicate Content due to Panda update!
I can see that a lot of you are worrying about this new Panda update just as I am! I have such a headache trying to figure this one out, can any of you help me? I have thousands of pages that are "duplicate content" which I just can't for the life of me see how... take these two for example: http://www.eteach.com/Employer.aspx?EmpNo=18753 http://www.eteach.com/Employer.aspx?EmpNo=31241 My campaign crawler is telling me these are duplicate content pages because of the same title (which that I can see) and because of the content (which I can't see). Can anyone see how Google is interpreting these two pages as duplicate content?? Stupid Panda!
White Hat / Black Hat SEO | | Eteach_Marketing0 -
URL Stucture: Folders or hyphens?
Hi guys, I've been reading through other similar asked questions regarding this but I can't seem to find the answer I need.... I'm having a discussion with my director regarding what would be more SEO friendly for a new page/URL we are creating. Is using folders or hyphens better? The new page is question would be something along the lines of either: (home page) www.eteach.com/utc (about us page)--> www.eteach.com/utc/about (talent pool page)---->www.eteach.com/utc/talent-pools Using the folder structure here will always show the user that they are on the UTC pages, then shows them what pages they are on int he UTC site. OR! (home page) www.eteach.com/careers-at-utc (about us page)--->www.eteach.com/about-utc (talent pool page) -----> www.eteach.com/talent-pools-at-utcs which doesn't make it as clear to the user, but is this way more SEO friendly? Can anybody make a good argument for and against folder structure vs hyphens? Thanks, Virginia
Branding | | Eteach_Marketing0 -
I need to get a page in the top 3 Google results for my keyword "teaching jobs" but am struggling to do so! Can anyone help?
I'm trying to get this page http://www.eteach.com/teaching-jobs to rank as the top search result on Google with the keyword "teaching jobs" but it seems to be number 5 in the results! My competitors are totally kicking my arse on getting this page to be above my website. I've got the keywords in there, I have the right content and I have links, what more can I do to make it rank as number 1! Help please!! If anyone has an SEO check list of things I need to make sure I do on my pages for them to rank in the top 3 results then that would be really handy!
Moz Pro | | Eteach_Marketing0